Loading...

Google Ads & Analytics Innovations Keynote

149,524 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Streamed live on May 24, 2016

Every year there are trillions of searches on Google.com and over half of those searches happen on mobile.

Watch this video to learn about the latest ads and analytics innovations designed to grow your business in a mobile-first world. These solutions were announced to thousands of marketers on May 24, 2016 as part of the Google Performance Summit. Let us know what you think by joining the conversation at #GoogleSummit.

Get more details about these announcements on our blog: Inside AdWords http://adwords.blogspot.com/

Learn how to use Google ads solution to achieve your goals: AdWords Marketing Goals site http://www.google.com/adwords/start/m...

-------------------
INTRO:
This is an exciting moment for Google. For the first time, the world’s top marketers and analytics experts and their agency partners are all here in one room together. What I personally love about this event, is the chance to learn from all of you -- our customers and partners from around the globe.

One message that we continue to hear is - mobile changes everything. This isn’t an evolutionary change, it’s a revolutionary one. Over the last several years we have made major changes to how we think about and build our products because of mobile. But accounting for mobile and designing mobile-first are two very different things.

Today, I’m privileged to share a whole new vision for AdWords and analytics -- completely redesigned and rebuilt for...... a mobile-first world. I say mobile-first for a reason. The shift to mobile is no longer something that will happen, or is happening. The shift has happened.

There are now trillions of searches made globally on Google every year. And as of last year, more Google searches take place on smartphones than on desktops and laptops -- globally. And across the millions of websites using Google Analytics today, we're seeing more than half of all web traffic now coming from smartphones and tablets.

Marketers no longer come to us asking….“if” they should invest in mobile, they want to know how. How should you invest in mobile? To answer that question, we have to understand how consumers use technology to connect with the world around them.

For many of us, our phones are the first things we pick up in the morning and the last things we put down at night. As a result, brands now have more moments throughout the day to connect with consumers than ever before. So it’s critical for marketers to know which moments matter, and which ones don’t.

If I’m texting my spouse or checking out my friend’s vacation photos, I’m not necessarily looking to engage with a brand. In fact, brands that interrupt us, get in the way. But then there are the moments that truly matter. Moments when we turn to our smartphones for help making a decision, or accomplishing a task. At Google, we call these micro-moments.

Morning commutes on the train are now an opportunity to book that long weekend get-a-away or shop for a gift for Father’s Day. At the grocery store, people turn to their phones to help them choose between products. Back home their tablet might help them learn to fix a leaky faucet — or find a plumber when they give up.

These I-want-to-know,
I-want-to-go,
I want-to-do,
I want-to-buy moments represent an opportunity to connect with consumers.

But in order to win these moments, brands have to meet consumers’ needs, by first understanding their intent and context.

The Google Display Network reaches over 90% of internet users and includes more than 2 million publisher websites and apps.

Every day, Google Analytics processes over 500 billion digital moments across devices -- moments like site engagement, app downloads, and conversions.

And with insight into billions of interactions and touchpoints every day, only Google can provide you with the deep understanding of consumers’ intent and context that you need to win in a mobile-first world.

Over the next 40 minutes, our team will share with you how we’ve applied insights, technology and customer perspectives to deliver innovations in ads and analytics. We’ll show you how we’ve combined the power of intent and context to grow your business in ways that only Google can.

We’ll also provide a demo of the new AdWords experience and Analytics 360 Suite to show you how our platforms will enable this mobile-first approach to marketing.

That will be something you don’t want to miss.

So, let’s get started.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...