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Published on Oct 19, 2008
Winner of the SIGCHI Lifetime Achievement Award (http://sigchi.org/documents/awards/aw...), and with achievements too numerous to mention, Bill is currently Principal Researcher at Microsoft Research since 2005, Bill is the author of "Sketching User Experiences: Getting the Design Right and the Right Design" and recent Business Week article "A New Mantra for Creativity". This lecture is presented by CHIFOO (the Computer Human Interaction Forum of Oregon) and Cascade SIGGRAPH.
The number of books, articles, and conferences on innovation, creativity, and design is staggering. Yet, there is still precious little on what designers actually do, how they do it, and how they interact with the other disciplines involved in bringing concepts to fruition.
This talk is based in the premise that design is a distinct discipline with specific skills and practices. Furthermore, the physical and cultural ecosystem in which designers work has a huge impact on their ability to exercise these skills.
This presentation aims to shine some light on design skills and their relationship to various aspects of this ecosystem. The purpose is not to make everyone a designer; rather, it is to help both designers and non-designers better understand how and where they fit into the larger mosaic that makes up the partnership required to go effectively from concept to practice.