 I'm gonna take Instagram seriously because at this point Instagram doesn't really innovate. They copy. So they know that by the time you come up with something it's gonna be a rehash of some shit we already did or we already onto some new shit. Yeah, they're not known for being innovative and doing anything. So I don't think any of the platforms view them as a real threat. I mean, Instagram is like the biggest day now which still to me ties back into the whole branding thing, right? It's a platform for you to showcase yourself. The best explanation I've heard on modern day Instagram is it is a combination between LinkedIn and Tumblr.