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Uploaded on Feb 27, 2010
Reaching Silver Eyes through the Media. The best way to reach boomers is through "social marketing." Tie your products and services to the issues that matter most to them: aging, empty-nesting, dating after 50, travel, retirement investing, grandkids and caring for elder parents. Find out from the pundits what works. Presentation at the Silvers Summit at 2010 CES.
Moderator: Mary Furlong, President, MFA;
Panelists: Jill Gilbert, VP eCommerce & Industry Relations, Caring.com; Mark Gordon, President, firstSTREET; Stephen Reily, CEO, Vibrant Nation; Jerry Shereshewsky, CEO, Grandparents.com;