 executive question you know what's the what's the access patterns over iPhones and iPads now it's a good thing that Albert Feinstein here is smarter than both of us okay okay and he said hey take a look at this query that I created now if I go to the alerts I can see that he's added me to his workspace and he's created this complex query that we can use to actually run and do some testing against so I'm gonna run this query so basically what we had I think something's going on nothing at all there's nothing to see here Pat I'm sure it's fine Chad I smell smoke I think something happened you do not smell smoke it's all in your mind these are not the droids you're looking for okay okay so it's the demo okay I think so let's just keep going and hope it's all right so I think something's wrong it's gonna be fine man just roll with me on this so you can see here that we've churned through that big data okay okay and we've got the answer to our query right one thing that would be really cool would be to visualize so I'm gonna export it out and again you can see course makes it so simple the easy to go through one step through the process will create the chart and bam we went from big data giant ingest through the analytics and into the insight in just okay so here we go I asked what iPhones or iPads are used lies and hey you know iPhones are you know clearly the choice over this set exactly it's awesome very good now Chad I think something happened maybe maybe let's take a quick look okay so this was a Hadoop based query okay now we were running it against this I salon cluster and indeed it looks like we lost the notes but Hadoop has a problem right if you lose any of the name those you're dead right unless you're using I salon and HDFS with us easy to get into easy to scale out and easy to withstand failure because it's got a distributed name note so if we take a look you can see here that we were actually using these big powerful next-generation I salon nodes they're driving insane amount of bandwidth okay and yeah sure enough there's one of them here that seems to have failed I'll go I'll go and check it out okay alright thanks Chad very cool thank you very much and I really really love this demonstration because it showed the power of coming together our scale out file environment with our green plum analytics capability and delivering value that we never even imagined before as these to do big data environments are emerging so we've covered scale on block right we've covered scale on file and the next is scale out object the new access method of choice for many of the web to doing oh and future internet applications and for that at most the platform of choice for the scale out object access globally distributed environments and today right we're introducing the next generation of the at most problem product being able to deliver right globally distributed environments at scale right and being able to continue to enhance that product line as we go forward and today right with the next generation of at most we're able to deliver even more value to our key customers and one of those customers China telecom building an enormous object-based cloud for the China market with us is eBay and we have some Dakar Munga I knew I'd screwed up Munga Maury here we go so doctor thank you very much right from eBay soon doctor Munga Maury say that ten times fast thank you so doctor for being here so customers taking great advantage of the at most capabilities with the so much for release we're increasing its performance by 50% these environments become so large we need increased visibility and geographic view right of it and increasing integration into a broader set of HTML5 and different web access methods and expanded API's to integrate the offering more fully into different capabilities into the future so we've covered scale out block scale out file scale out object but ultimately there's just a lot of other applications that need a simple unified platform to deliver and fundamentally that's what the vnx product line is aimed to solve a year ago we created vnx coming together of Clarion and Solera into a single product line that allows the scaling of those platforms right into a single solution for the future the vnx family of products has been incredibly successful since its introduction just over a year ago and vnx right offers simplicity and offers efficiency right and powerful platform but also affordable now as a chip guy these single processor nodes put together in a dual controller architecture really are pretty powerful and vnx is just riding that performance curve to deliver the single node dual controller peak performance as well as lowest cost alternative across an ever-richening family set since the introduction of vnx we've had extraordinary success in the marketplace 6,000 new customers to EMC right over an exabyte of storage ship right 160 customers over a petabyte and one example of these is Nizi Euronext and clearly this is a mission critical company we're delighted to have Steve Hirsch in the audience with us today right from Nizi right stand up there Steve Nizi with 9.5 petabytes running on vnx today and obviously we need to give you another half petabyte very shortly here maybe we'll give a bonus sale for that to get you over 10 but running mission critical OLTP environments taking full advantage of fast and flash also now as a service provider as well with Nizi technologies taking advantage of the best in class capabilities of vnx in new and powerful ways today we're announcing the next generation of vnx software right of wide range of new features and just picking a few of those one is more efficient pools right being able to mix raid types over different elements of the storage pool adding this to it now has auto balancing for performance capabilities and best in industry capabilities for rideable snapshots per lun we've also announced new app sync capabilities and in terms of delivering more integrated application aware management right this allows the customers to have integration into the data management environment such as Microsoft exchange and SQL so they have integrated data protection capabilities one of the challenges in the virtual world is I lose visibility into my underlying infrastructure and running these apps up here on top of the virtual operating system and how does that relate when I want to be able to look at performance or I have a problem in that infrastructure and being able to look through that virtualization layer and that you know additional layer of indirection and how can you make performance and look at root cause analysis in that environment today's announcement of storage analytics brings together the award-winning patent to technology from VMware the VC operations product right with new storage management capabilities from vnx and unisphere and bringing those together into a single offering for storage intelligence that you can diagnose predict and fundamentally get new powerful insights as a storage administrator an exciting announcement as part of the emc world this week we're also today announcing a next generation of the vnx e product line the vnx e 3150 the newest member of the vnx e family taking advantage of the next generation of the Intel architecture family combining it with new hardware delivering for that new performance capabilities and higher density per node or density per rack capabilities the vnx e 3150 the latest member of the vnx family Joe touched on this a little bit and I want to come back and look a little bit more deeply at this idea of flash and we've covered it a number of times in our discussion this morning you know how flash has been such a game changer for the storage hierarchy and if we think about the simple world that we used to have you know we had a high performance hard disk right and that was sort of your fiber channel and it sort of did everything it was a good trade-off of capacity as well as a performance and then we introduced into that well can't we move hot data on to the flash tier that was really pretty cool and if we moved hot data to the flash tier that meant the rest of data was colder so we can move it to lower cost stores like sass and sata right and with that right you know flash is up to a thousand times faster but it's also a hundred times more expensive so I have to tear across those environments and fundamentally what we're doing inside of that is turning all of our rays into hybrid arrays right where a little bit of flash goes a long way we're able to get a little bit of hot data allowing us to make the rest of data cold and overall increased performance and decreased cost at the same time but a flash is so good we want to use it in other places as well so let's go put it all the way on the other end of the wire right next to the app in the server so let's put it either as a flash card into the server right or let's put it as an appliance right next to the server with a very low latency interface into that capability and of course right we're underway but then we're also seeing the introduction of all flash arrays saying if flash is so disruptive let's go use it as a center point of our architecture and we'll use flash there now when you look at this picture you'd say well what's the difference between the flash appliance and the all flash array right if and why would I have both of those well one is on the server side or on the server network right with the low latency cluster into the server the other is on the storage side right as a shared storage item device with a range of data services associated with it so we have the opportunity for both of those and then of course we put EMC's product line against that turning all of our arrays into hybrid arrays VNX I salon and V max we of course have VF cash VF cash putting the PCIe card directly into the server right we've announced project thunder right which we're going to the first customer pre betas in this quarter we also have just announced the acquisition of extreme I.O. and we'll just call that for today project X right next stream I.O. we're continuing the pre betas that they have underway with their customers will be going to beta with that product in the fourth quarter of this year and next year will be launching the GA versions of project X into the industry and of course we want to tie all of those products together and we don't want in fact to limit our fast policies to just within our arrays but across the entire storage hierarchy all the way into the server right in our storage policies and API's through fast will be exposed we'll combine those through a single management domain just as you saw us demonstrate so that we can manage the fast and the VF cash capabilities across all of those devices and of course all tied together with the MC service and support a full range of flash offerings and as one of the press quote said after the extreme I.O. EMC the Baskin Robbins right of the flash world right we have every flavor and we deliver it all as a family of capabilities so we've covered four and now plus one back up and recovery these large data sets so how do I store them and keep them right for long term retention requirements fundamentally data domain and Avamar the foundational products for the industry for backup and archive purposes data domain has unquestionably come the preferred product in the industry right as the world's fastest deduplication storage system in the industry and with that right we're bringing together the data domain as a common back end right and being able to take advantage with Avamar right with Networker and right our DPA capabilities as a unified suite of software offerings that we bring this together now as a single family of backup and archive capabilities right onto a single set of back ends software and then a broadening set right of platforms and applications that we optimize the interfaces into right the retention environments for those apps EMC is unquestionably leader in the purpose built backup space 7x the market share of the next nearest competitor just a tremendous leadership position that we have customers such as T-Mobile and we're delighted to have the res Yarkoni here the CIO of T-Mobile in the audience the res I think you hear somewhere if you want to stand up yeah thank you very much a res right T-Mobile almost a petabyte per day right and just this increasing you know value of their data being protected on a daily basis and been able to write as a result of the performance and the capacity increase right the size of their retention policy from 3 to 30 days and you know for the backup environment it's sort of like water on the pavement of a hot Las Vegas day there's never enough it just soaks it up as soon as you put those arrays in place and for that we just have to continue to expand the capacity and the bandwidth and today we're happy to announce the DD 990 a doubling of the performance as well as a doubling of the capacity right of the world's greatest backup product with the DD 990 right we've increased our lead over the performance of the next nearest competitor to set to 6x faster than the next nearest alternative we've also increased the intelligence of the backup software faster back database backups with integration into our man and green plum environments with DD boost increasing the retention domain up to 65 petabytes and improved recoverability into those environments not just faster but smarter as well today we're also announcing Avamar 6.1 application optimized backup environments enhancements for cloud ready for VMware environments and most powerfully significant improvements for hyper V environments with Avamar 6.1 a 3x improvement in backup performance while 3x is impressive in backup right recovery is even more impressive as it's 30x faster than the next nearest competitor in this environment just the stunning improvements in backup but more importantly recovery as well so we've covered four plus one four fundamental storage platforms one backup and archive layer the question is the customers really need all of those to satisfy the full range of their information storage requirements and one of those customers is LinkedIn and here in the audience with us we have Neil Pinto and Chris King if you guys stand up here somewhere now all of our customers want good price they also want great quality they want fabulous support but the internet customers like LinkedIn also demand and put us through even higher bars in terms of value because they are operating at scale that they say hey I'll throw a couple hundred engineers at it right and do it myself and some of this open source stuff so they force an even higher bar so I get excited when we engage with tough customers like LinkedIn right and they use all of our products using Vmax using Isilon right VNX right and data domain just across the spectrum right and they hold us to an incredible bar of not just cost quality and performance but also value as well so thank you very much we also see that customers want more flexibility for how they get to the cloud and with that many of our partners and we have thousands of them here with us are delivering the best of breed components we also have a highly curated offering called a V block our product the integration of converged infrastructure network compute and storage but is there a way to deliver a solution in between proven infrastructure and with that we're delighted with the V specs announcement of just last month simple efficient and flexible infrastructure and V specs gives the opportunity for EMC engineering and labs to prove these solutions but uniquely packaged with partners as you see on the screens here with us and built with the best ingredients on earth built with market leading technologies we're delighted to be able to work with leaders such as Intel as our core product core microprocessor and platform of provider today we're also happy to be introducing the first Ivy Bridge based storage platform the latest processor generation from Intel into an I omega storage array the leading edge of their processor technology we're also working across the spectrum with Cisco and brocade as networking partners server Cisco of course but Dell HP and IBM hypervisors Microsoft and VMware and applications from Citrix and VMware and based on your feedback will continue to broaden the set of V spec solutions that we offer in the marketplace so we've covered four plus one the next element of our equation is times V or times virtualization dramatically increasing the value of four plus one now what do I mean when I say that last year when I was on stage we demonstrated for the first time this idea of being able to run VMs inside of the storage arrays we said this is a pretty powerful idea because if you look inside of one of our storage arrays what do you find inside of it you find some x86 servers some fabric and some storage devices it's sort of like a mini data center and one of our storage arrays so why can't we put VMs inside of it so that's what we're gonna do we're gonna allow our storage platforms to run virtual machines and we'll launch the first ones of those next year will extend it across all three of those platforms