 So, here I built the best site you've ever seen, just reload real quick. Now, honestly, we just reload the page. It's just like going through it. I'm just tapping it. Enter. Escape. It takes you back to the beginning. Normal. Compliant. Just tap through it. Cool. Cool. Can anyone tell me what's wrong with the form already? Like, why is the form compliant? Completely. Low contrast. And there's no label. Go through here. Keep going. Focused on that. Focused on these. Great. Fantastic. Buttons. Spacebar. Anyone using any slider on the planet, also that's what they're doing. It's owl slider, anything else, or your framework slider. It's already in it. Now, being said, you've ever gotten to talk to people like, why is there a spam tag inside the button in the slider? But the copy's hidden. That's because it's compliant. So you're using a screen reader. You pull up that button to have a label or text inside of it. So a screen reader will have to go home. Next slide. Current slide. That's why that text updates in those sliders. And you see people delete that. Like, oh no, just a button. No, no, no. It's hidden. The text is hidden for a reason. So we're just going through buttons. No big deal. Sweet, sweet. Just tapping along. So this is a super, super basic example. Notice how we skipped that entire section? Because there's no links. So natural user flow is just content. You're not going to tap through that technically speaking. And we're done. So let's go back up. Use some of these super hot tools. Audits, just default and Chrome. Let's start over. Awesome tool. It's called Lighthouse. You can get it for your browser. As far as something much similar, I believe it's maybe the same thing if anyone uses that. Anyone? Probably. Let's assume I'm right. And excise. Notice, it's not the only thing here. That's Practice Performance SEO. By the way, SEO is a practice all place into accessibility. Let's just run an audit. We're running an audit on the page. You should be using this tool for all of your websites. It's going to give you freebies. Instant wins. Instant gratification for what you messed up. Oh, 72. That sucks. You should be 90 to 100. So what's wrong? All of these images. No alt tags. Now are they decorational? Then they don't need descriptions. They just need the tag. They just need the tag. Four elements. They form at the top. No label. This is where you'll find your designers. Sort of death. Preferably. Right here, color contrast is huge. And in the tool there's baked-in references. If we click out here, just real quick. Boom. Color testers. Learn this. It's compliant. A size? Yes. Font size has compliance based on the standard we're trying to reach. It can be rough. Let's go back to the tool. Right here. So some slides will come with other elements baked into them. That's wrong. The buttons we saw for left and right are incorrect. They should not be in the slider. They should be outside of the list. Put them somewhere else. Don't bake stuff into the order list when there's slides or anything else. You can do it inside of the list item. Content, dibs, all that stuff. Because it's followed in order of operation. Good to go. And of course there's some additional sanity checks. Everything we've done correctly. And by the way, this page was just this out of the box. Now it should work. Just order of operations and buttons correctly. Except you can download it and use it immediately. Or at anything you do already. So that's, you know, you're already compliant. A lot. You know, it's not hard. It doesn't have to be scary. That being said, actually it'll just jump into it. But it'll just jump into it. Why not? Questions. Let's do it. You can come to my place. Yeah, sorry. No worries. You have to flip the switch to turn it on. Flip the switch on top. All right. So are there tools to do SEO crawling? To be able to tell me what things are not compliant. Are there equivalent tools for accessibility? Because 100% of my websites have already been built. So I can't just forget about them and plan on rebuilding. I need to build back and adjust them. So how can I do an audit like that? Right with this technique. If you want to use Chrome for your website, any page. Load it up. Use the plug-in lighthouse. And you just run that exact thing I did. That's going to be that audit right there. Okay. But if I want to do a large scale, go across my entire website, find out which pages are the least compliant. Is there any... I mean, this is okay for one-on pages, but if I want to do something in bulk, do you know of tools that will do that? There are. There's... Yes. So examples like screaming frog technically will run an accessibility audit with it. But then again, it's going... Nothing will beat going page by page. It will bring you results, valid results that are good, instant wins. But nothing, of course, will beat page by page, unfortunately. Because it just... It's far more accurate. It's taking the full time. Screaming frog driver is phenomenal. Phenomenal. And it views them. Even the free version has accessibility step-by-step. Beautiful. Okay. Cool. And we just had our first client perceive a $75,000 suit. Yes. Which is pretty crazy. We represent real, real big unilever level clients. And all of a sudden, it's a floating catering hall around Manhattan where we're at the sexual liberty room. This guy just happened to have a lot of... So for those of you who don't know, the ambulance cases are actually coming out at about 75 to 150 cases a day being presented to the courts. So... New York. So it's put me in this unique position. As an agency owner, like this 3D gentleman, I have a lot of clients who are out there whether they were one office or they're existing clients. And now I want to go to them and say, so cycling for is really expensive. You can go that route for a ridiculous amount of money annually or we can make your same complaint using these tools. So on this day, your site will be compliant from here to go. But I have no certificate and I do not want the liability. That's great. First and foremost, it always falls back on the client to make that clear. And it's their job to approve what edits you're doing. You're not in charge of the damage after the fact. It always falls back on them for approval of the changes and something to obviously put into contracts and for the edits itself. And then it's what level of compliance they want to be. Odds are. Let's say compliance wasn't thought of in the process. You could use any of these tools and you probably have instant wins for sing-like compliance. And a lot of it's already done for you. And then you can run these odds like, hey, this is stuff we've done. This is all the things we've fixed. This is an average story while we're hitting on these pages. Once again, you will never also be certified in compliance. That's what lawyers are for, not lawyers. I don't want to get involved. And because we're neither of those, we can actually never say this is 100% compliant. You've done the work to make a complaint following these rules, following these checklists and what's provided to you. And now, technically, your job's done. You are compliant. If they, you know, then it goes like, it's a really good ingredient. It's just people arguing about, well, you know, it should be like this. That's what we are. And it's just following the steps and in these links there's also a checklist from a cad themselves. Is this done? For sing-like, is this done? If you can go through that, most of those are probably already done for you. Like, oh no, here, we've hit them. Give them that. Like, no. We have to, based off the standards, you want to meet. But you're done. If you want to go ahead of that, like you want to go to double, it's going to take these things to do that. So is there any body that will sort of rate you, sorry, in this case, if you want to be able to say, you know, we're double-a or sing-like and compliant, is there somebody that will issue a certificate that says... So there's a lot. But it's also very... So that's also the problem. If we talk to one man or woman or whoever, and they're like, hey, you've got these changes also I've approved. They go on vacation. So it goes to their associate. Hey, these things aren't done. Excuse me? Well, we just met this. That has happened a ton. I've been through that myself. So it's kind of like, there is a lot of back and forth, some wild west stuff. But the point is, you can go like, hey, regardless of what you said, this is what technically the law says on the Internet for compliance and I've done these things. Okay? And you're always going to have some level of comfort in being covered. But that certificate stuff, it's not a... It's a creative salt, so to speak. Because it's always things you can argue with and say blah, blah, blah. Well, no, I'm certified in this. And I said, yes, I bet you are. So I just have one more question. So in regards to AAA and that state of client, the only issues that we couldn't get through were the eye-frame or the forms of the capture tape. So I try to stick away from captures as much as possible. I go to the honeypot route. I always go honeypot. Always. I think it's personally, I think it's just as good if not way better. And it's compliant. Awesome. Sweet guys. Oh, yeah. Do it. This is very technical. I think hopefully most of the people here get that. But if you're trying to pitch it to a client who is a technical, who may not necessarily be on board, like the primary client who you're pitching to is like, you're sort of saying, oh, by the way, what do you do with this? What do you find that's sort of like the key points, like me sometimes tidying with like, oh, by the way, if you're doing this, you're probably doing your SEO there very well. So there's a... So all of a sudden they go, oh, okay. There are other things that... There are. And normally so a lot of like, once again singled aid, you really should never have to pitch singled aid because it's almost out of the... If you're using a framework, a lot of it's out of the box. If you're going crazy with colors and things like that, that falls on you and your staff and you're able to be like, hey, you guys, let's rail, let's bring that back a little bit, still make it pop and epic. Because there's beautiful sides out there that you never guess are single, double-aid compliant, look awesome. You notice that, oh, they don't... They don't use a ton of contrast in this one area but they've done like great visual work. It's compelling, it's beautiful. And it's like, hey, if that client is, let's say, doing e-commerce and they're trying to do... They're probably already hitting hard with SEO, all of this. It's like, oh, sweet, well, you know, if you wanted to hit double-aid, we would need all this text to go to 200% and not break the contextual space. Now you make 200%, it's going to be massive. And the word does, it's going to take up the entire page. That's okay. Because it's not breaking the layout. So we're just like, hey, you know, we recommend based on what you're doing, it'd be nice to have some of these standards implemented. We're not suggesting that you have to do all of them because you should already be single-aid by default for the most part. But there's a lot of stuff, you always want to try and hit double-aid. And then when it's against the budget, like, okay, we can pull back, break the client, hey, you know, that's okay. If that's not, that's okay. If you say you don't want that, that's fine. But double-aid isn't horribly harder after the fact. So that's kind of what you always go for. That's part of the normal flow. It won't be an issue. Going back to the fact that it's work, it's light work, but always kind of like, hey, these are suggested to have based off your current SEO scores ranking user usability, which is huge. You know, your ability for users to return, you know, it's ROI. It's like, hey, just that additional click for the reader and how much their demographic, who their uses are, and you're just making it better for them. And make it a potential return on investment just from being compliant. I know the best site you've ever seen. And honestly, we just reload the page. It's just like going through it. I'm just tapping. Enter. Escape. Takes you back to the game. Normal, can anyone tell me what's wrong with the form already? Like why is the form compliant? Completely. Low contrast and there's no label. Keep going, focused on that. Focused on these. Great. Fantastic. Buttons. Space bar. Even using any slider on the planet, all that's already doing is owl slider, anything else or framework slider. It's already in it. Now being said, I've never gotten to talk to people like, why is there a spam tag inside of the button in the slider, but the copy's hidden. That's because it's compliant. So you're using a screen reader. You pull up that button. It should have a label or text inside of it. So a screen reader will have to go home. Next slide. Current slide. That's why that text updates in those sliders. And you see people delete that. Like, oh no, just a button. No, no, no. It's hidden. The text is hidden for a reason. We're just going through buttons. It's always a super, super basic example. You know, so we skip that entire section because there's no links. So natural user flow. It's just content. You're not going to tap through that technically speaking. We're done. So let's go back up. Use some of these super hot tools. Audits. Just default and Chrome. Let's start over. Awesome tool. It's called My House. You can get it through your browser. As far as something much similar, if anyone uses that. Anyone? Probably. Let's assume I'm right. And as you notice, it's not the only thing here. It's practice, performance, SEO. By the way, SEO is practice all plays into accessibility. Let's just run an audit. We're running an audit on the page. You should be using this tool for all of your websites. It's going to give you freebies. Instant wins. Instant gratification for what you messed up. Oh, 72. That sucks. It's going to give you 100. So what's wrong? All of these images. No alt tags. Now are they decorational? Then they don't need descriptions. They just need the tag. They just need the tag. Form elements. They form at the top. No label. This is where you'll find your designers. So the death. Preferably. Right here, color contrast is huge. There's baked in references. If we click out here, just real quick. Boom. Color testers. Learn this. It's compliant. The size. Yes. Font size has compliance based on the standard we're trying to reach. It can be rough. Let's go back to the tool. Right here. So some sliders will come with other elements baked into that. That's wrong. The buttons we saw for left and right are incorrect. They should not be in the slider. They should be outside of the list. Put them somewhere else. Don't bake stuff. You can do that inside of the list item. Content, dibs, all that stuff. Because it's following order of operation. Good to go. Of course, there's some additional sanity checks. Everything we've done correctly. And by the way, this page was just this out of the box. Now it should work. Just order of operations and buttons correctly. Stuff you can download and use immediately. Or anything you do already. So that's, you know, you're already compliant. A lot. You know, it's not hard. It doesn't have to be scary. That being said, actually let's just jump into it. Let's just jump into it. Why not? Questions. Let's do it. Can you come to the mic please? Sorry. You have to flip the switch to turn it on. Flip the switch on top. Alright, so I've got tools to do SEO crawling to be able to tell me what things are not compliant. Are there totaling tools for accessibility because 100% of my websites have already been built so I can't just forget about them and plan on rebuilding them. I need to build back and adjust them. So how can I do an audit like that? Right with this technique. If you want to use Chrome for your website on any page, load it up. Use the plugin in Lighthouse and just run that exact thing I did. That's going to be that audit right there. But if I want to do a large scale go across my entire website find out which pages are the least compliant. Is there any... This is okay for one-on pages but if I want to do something in bulk do you know of tools that will do that? There are. Yes. Examples like Screaming Frog technically will run an accessibility audit with it. Nothing will beat going page by page. It will bring you results valid results that are good instant wins but nothing of course will beat page by page, unfortunately. Because it's just far more accurate, it's taken the full time Screaming Frog forever is phenomenal. Phenomenal. Even the free version has accessibility step-by-step. Beautiful. We just had our first client receive a $75,000 suit. Yes. Which is pretty crazy. We represent real, real big Unilever level clients and all of a sudden it's a floating camera and all around Manhattan where we're at the center of Liberty and this guy just happens to be a lot of them. So for those of you who don't know heavy lunch cases are actually coming out at about 75 to 150 cases a day being presented to the courts. Ah. So... New York. So it's put me in this unique position as an agency owner, like this previous gentleman, I have a lot of clients who are out there whether they were in an office or they're existing clients. Now I want to go to them and say so Cycling for is really expensive you can go that route for a ridiculous amount of money annually or we can make your site compliant using these tools so on this day your site will be compliant from here to go. But I have no certificate and I do not want the liability. That's great. First and foremost it always falls back on the client to make that clear and it's their job to approve what edits you're doing. You're not in charge of the damage after the fact. It always falls back on them for approval of the changes and something to obviously put into contracts and for the edits itself. And then it's what level of compliance they want to be. Ons are, let's say compliance wasn't thought of in the process. You could use any of these tools and you probably have instant wins for sing-like compliance. And well a lot of it's already done for you and then you can run these audits. This is stuff we've done is all the things we've fixed. This is an average score of overhitting on these pages. Once again you will never also be certified in compliance. That's what lawyers are for, not lawyers. I don't want to get involved. Because we're neither of those we can actually never say this is 100% compliant. You've done the work to make it compliant following these rules, following these checklists and what's provided to you. And now technically your job's done. You are compliant. Then it goes like it's a really neat ingredient. It's just people arguing about well you know, it should be like this. That's what we are. And it's just following the steps and in these links there's also a checklist from the cad themselves. Is this done for sing-like? Most of those are probably already done for you. Like oh no, we've hit done. Give them that. To base off the standards you want to meet but you're done. If you want to go ahead of that like you want to go to double it's going to take these things to do that. So is there any body that will sort of rate you in this case if you want to be able to say we're double A or single A compliant what is your certificate that says so that there's a lot but it's also very so that's also a problem. Do we talk to one man or woman or whoever and they're like hey you've got these changes also I've improved. They go on vacation so it goes to their associate. Hey, these things aren't done. Excuse me? Well we just met this. That has happened a ton and I've been through that myself. So it's kind of like there is a lot of back and forth and there's some wild west stuff but the point is regardless of what you said technically the law says on the internet for compliance and I've done these things. You're always going to have some level of comfort and being covered but that certificate stuff it's a great salt so to speak because it's always things you can argue with and say blah blah blah I'm sort of fine with this and I said yes I bet you are. But it's something you have to see and know at that point. So I just have one more question so in regards to AAA and I say client the only issues that we couldn't get through were specifically from Google and Facebook the eye frame for the forms on the capture tab. So try to stick away from captures as much as possible. I go to the honeypot route. I always go honeypot I think it's personally I think it's just as good if not way better and it's going to light up. Awesome. Sweet guys. Oh yeah. Do it. Yeah. So all of a sudden they go oh okay is there other things that there are and normally so a lot of like once again single A you really should never have to pitch single A because it's almost out of the if you're using a framework a lot of it's out of the box if you're going crazy with colors and things like that that falls on you and your staff and you're able to be like hey you guys let's rail let's bring that back a little bit still make it pop and epic because there's beautiful sides out there that you never guess are single double A compliant look awesome but you notice they're oh they don't use a ton of contrast in this one area but they've done like great visual work it's compelling it's beautiful and it's like hey if that client is let's say doing e-commerce and they're trying to do they're probably already hitting hard with SEO all of this it's like oh sweet well you know if you want to hit double A we need all this text to go to 200% and not break the contextual space now you make 200% it's going to be massive the word does it's going to take up the entire page that's okay because it's not breaking the layout so we're just like hey you know we recommend based on what you're doing it'd be nice to have some of these standards implemented we're not suggesting that you have to do all of them because you should already be single A by default for the most part but there's a lot of stuff you always want to try and hit double A and then when it's against the budget like okay we can pull back break to the client hey you know we would suggest doing this if that's not that's okay if you say you don't want that that's fine but double A isn't horribly harder after the fact so that's kind of what you always go for that's part of the normal flow it won't be an issue going back to the fact you have this work it's like work but always kind of like hey you know these are suggestions you have based off your current SEO scores ranking user usability which is huge you know your ability for users potentially leads to additional return you know it's an ROI it's like hey does that additional click or the reader and how much you know their demographic and their uses are just making it better for them and make it a potential return on investment just for being compliant alright thanks guys