 Today's topic the future of transportation and more specifically cars, so imagine you're the you're the CEO of one of the big car companies Toyota Ford Volkswagen something like that, and you know Everything pretty much there is to know about cars But what if all that knowledge will sort of point you in the wrong direction give you the the wrong answers So let's try this let's do a quiz question I'm in this city to work with a unicorn tech startup company and this city is world-famous for for the for the beautiful red bridge behind me for Back in history. It was Devastated by an earthquake and what more cable cars You got it. There you go knowledge. We're in Lisbon, Portugal Okay Back on track the future of cars what kind of questions should we ask what kind of trends? Should be of our course concern of course we need to pay attention to this new world of Tariffs and protectionism trademores I mean car sales in China the world's largest car market have seen their first annual fall in 20 years So in 2018 sales in China fell six percent, but hey still it's a huge market eighty eight million cars On as a total on the global market were sold last year So plenty of competition for everybody out there then of course we need to pay attention to new technology electrification everybody agrees of course that Electrification we need to pay attention to that we need to have a position here in 2018 a total of two million electric light passenger vehicles were sold and delivered to customers from a market share perspective Tiny portion point five percent But just like with e-commerce like 15 years ago was nothing from market share perspective but pretty much Everything from a growth perspective. So let's focus on growth in the eb sales the US market last year up 81% That's the Tesla Model 3 effect Half of the two million cars again sold in China the world's leading Electric vehicle market as well Chinese market sales up 76 percent from 2017 But the most interesting trend of them all have to be about ride-sharing and the whole concept of ownership Why on earth would anybody if I live in a big city like this and I have access to mobility as a service Why would anybody then? Purchase and own the product the automobile My client today is the European ride-sharing company taxified Let's talk about numbers shall we I mean this company was started six years ago So in 2013 this 19 year old student in Estonia Marcus Ville He borrowed some money from his parents and with it he built the software and Recruited some 50 taxi drivers to launch his ride-sharing platform Fast forward today here. We are Tada taxify is the fastest growing transportation platform in the world 15 million users in 25 countries And Number of rides their revenue they grew their revenue their number of rides 10 times last year That's not 10%. That's 10x Let's add something more to this perfect store brewing. Let's add autonomous cars. Obviously. We need to pay attention to autonomous cars I mean, that's not in the distant future today already We have a lot of cars on the roads with level 2 systems So lane assists and autopilots and stuff like that and we have a lot of tick companies that tells us that sure Technologies is already Way ahead of legislation and everything Wymo the Google company last year In October last year they celebrated 10 million miles of full autonomous driving on public roads. So 10 million miles. That's the equivalent of 10 lifetimes of driving experience So not in the future today the software have 10 lifetimes of experience and then Thinking about exponential growth you can figure it out You know, it's just a matter of years and then we have a thousand or ten thousand or a million lifetimes of experience And then no one no one will dare to step into a car and set foot in cars that is driven by human being Are you crazy? Are you going to drive you realize how how dangerous that is? I mean the maximum experience obviously is one lifetime You can never have more experience than if you have one lifetime. We prefer you not to drive anyway, so Is this good or bad? Red or blue him or her yes or no, I want to know that's how we are as human beings black or white Well as always with new technology it depends it depends on your perspective If you are one out of the 1.2 million people that get killed every year in traffic incidents, then this is amazing This is literally a lifesaver 94% of all the accidents are because of human error, so perfect, but again, remember you're the CEO of a car company You and all your expertise your organization and everything is optimized to research and development manufacturing supply chain marketing sales distribution of the product the automobile and Here we are sort of realizing the beginning of a new opportunity not for the product, but for a Service, what do you think did I miss something crucial? It's something wrong completely something you want to add work with me in the comment section, and I see you in the future Oh