 I'm really grateful to be here. I was very expectant and I'm still expectant for this workshop. This workshop is two years, and it's really big time for us. And I think it's a great opportunity for us to be here. Here we are. So, my name is Cassy, I'm back. And I wear a lot of hats sometimes. But the thing that I do, I wear a lot of hats. I'm not so good at coding, but I'm good at interface. And sometimes I have to hide. I also do SEO, search engine optimization. I do graphics design, digital design. Content creation. I'm from the workplace for two years. Four hundred years to learn which translation. I translate workplace to the government. It's something I'm very passionate about. Everyone here can become a translator. 33% The time we make 100% and Uganda is shipped out, everyone of you will join it. Oh, my king. This is a real good thing. So, recently I did an interview. And whoever will share with you, somebody said about a web-commerce and a podcast in Uganda. So, this was the interview. Very insightful. You can go to do.io and you will find it there. That's it. IKAMA's best practices, rule in your customers, never go to easy. So, today, how many of you have IKAMA shops? All over the world. Yes, you have one. Yes. Okay. You have one. You have one. Perfect. Well, most... I think the pandemic told so many people about websites and going online. It's okay. There is a blessing also in this place. But it helps people to understand. You don't have to explain a lot of things. What a website will do. Just an example, you're going to be online. We will see a website. Your products online and that's what people will agree. At least they understand now. You have a lot of congenerators. People use YouTube a lot nowadays that back then. And people can find... Because back then, people used to say YouTube was. You don't call it that. That was nothing. But people showed videos more about actually text. So, you see how the elements have changed. So, back to IKAMA's. IKAMA's first goal is a plug-in. And IKAMA's first plug-in by WordPress. So, WordPress is an open software. Which has been here for more than 18 years now. This is all it. And this is one of the plug-ins that helps you to run IKAMA's shops. On WordPress where you can do and sell anything. When I say anything, I mean anything. From digital products to online subscriptions. To physical products. To services, both online in form of subscriptions. So, this is quite a robust tool here. And today we're going to go... Let you go do a plug-in. Sorry. To teach you the practices. Some of these things we made understanding them. Others we haven't actually kept an eye on them. And these are the things that clients look out. When they are looking through the shops. What must you have on your website. On the IKAMA's website. What things should you implement first and most. For, you know, someone to come and understand your site. Okay. Assuming some of us are really heartless. But we've all had a user experience. I'm not online by using junior people. Yes. And I have used this. I will keep my views. But yes, I've used it. There I got some little tutorials. About how to implement them. Just review them. Okay. This is my thing. Customers buy their reasons. Not those. You understand that? If you do say that. Customers buy their reasons. Don't choose. Well, it can be your right to wait for an online show. But if you create something. That has no customer base. It will just feed you on your website. No one will. Don't throw it to buy stuff on you. Because what you're saying. Actually, any time it is. Or your customer base is nothing. So customers buy their reasons. So you need to make sure that. You get the required. This is not a product. This and this. What am I presenting? But they have. So it's there. Pay attention. Don't choose. There is much more. There is a big project. Because I think. There is a particular type of one. And you can present it. If you change it. And I was very very. This is going to be my benchmark. In my project. When I finished it. I was like. I don't think I can make a link to this. I don't think I can make a link to this. I don't think so. It was really really bad. But yes. It's customer base reasons to not choose. We have to get it. Well. If your business is a tangible product. You need to have strong online presence. But. With so much competition in the economic space. It can be tough for you to establish your brand. You don't need to compete with the local original brands. But you also have to deal with the international. Brands such as. Amazon. Walmart. Our friends there. Amazon. So. Whenever you put your e-commerce website out of there. You're not only competing with the people. Around your window. But the same sellers that are doing the same product. As you. A part of your competition. What people don't know is. Whenever you're online. The same. The same power. They have. You have. Because. No one has. Better internet. Than the other. I don't think you understand me. It's not like. What is it? Yeah. You know. Better use in Katana. But internet is internet. You're all on the same level. What you have to do is. Implementation. And how you're going to. Project yourself out. That is what makes the difference. So. It is very important. For you to focus on every detail. For your e-commerce website. Something very small. Can spoke to your client. Not to buy from you. And as a message. And as an inquire. Some of these are. Inside there. But there's one other thing. That I always get. People putting. Chat posts. Or chat plugins. On there. On there. Websites. And they don't reply. Instant. I feel like. I feel like I want to throw my computer. Because. Someone has just done that. It's. But in this case. A part of your script. You don't have to put. At least you put that email behind you. As a 24 hours. And when someone says that email. You tell them. That yes this is not to generate an email. In 30 minutes. In 24 hours. All this. Not live. And then you say that email. And nothing happens. Okay. That's it. That's it. Sell shoes. Whenever a client comes. I have to put shoes from the. Slider. Up to the computer. And where they are. Those small small. But it's hard. But. Also put another product. Down there. So. You make the website. Plata. We have a lot of things. That clients. Actually won't even. Differentiate. Which is which. I'm serious. So. What's the first thing. Is. Distances. You need to make sure. That. Your site. Is. Design. So. I said. Too much. That makes it difficult. For someone. To identify. Actions. Call. To actions. I think these days. And for those people. I really enjoy numbers. And all of these. Websites. That have been permitted. I make sure. That I. Store. Google Analytics. And still. So. So. Google Analytics. And still. Being. Now. Being chairs analytics. And then. Being has that tool. It's called. Microsoft clarity. Where. It. Monitors. Hit maps. And then. It also does. Videos. Of how people click. On your. On your website. You will be. I sit down. In my free time. And. Sometimes. I should. She does it. I understand. I do. Just. We have. These numbers are here. Just. When you see. People clicking. Going to. You know that. Wait. Oh. Take. What's the. What. I'm. Then. I'm going to. I think. We're. Gonna take a. Do you think. A stranger. Can with these. Can. Text. No. Alright. Okay. Then I do another switch to put it in the south side again to prevent it from happening like this. Alright, same here by your face. This is how it looks. How long it may take is, it takes something like this. Or we can create a bigger image. So those things are good. You don't have to go to the right side. There you are. Then I do. We understand that. I'll show you an example of that. But some, I realize one thing that I was working with work is that people don't know how to use dots and categories. They think everything is a category. And then sometimes those who use dots, they think dots are categories. So you need to appreciate. What I always tell them is that a category is a subject. Then it acts as small small features that feature those subject. In a way, I can tell you that if my post is not a political post, it's an entertainment post. And then it acts to find out how things are related to the big story. How we understand each other. So you don't have to wait so many times to have t-shirts, deep shirts, sweaters, sandals, everything. But you find that when someone makes posts, they can do one. They might want to choose what they love best. Either sleeves, long sleeves, or sweaters, or damp tops. So you give them a variety, but you don't know what that is. That's simplicity with the menus. Next, we'll have this one big animal. The checkout process. I always say an e-commerce website is not an e-commerce website. If you don't have things you can get rid of. And we've worked with the ministry before. And we are happy to work with them. We've talked through the country to see, to teach e-commerce. And the websites, they showed us, you were like, I usually use e-commerce websites. Like here it is e-commerce. They have checkouts and then after checkouts, it sends a phone to the admin and tells them that someone is intending to buy. And yet in one of my presentations, I had this exact thing. I told them an e-commerce is not an e-commerce. It has no payment. Thank you.