 Welcome to the 7th edition of the Exchange for Media Indian Digital Media Awards. These awards were established in 2010 to acknowledge and reward both individuals and organizations for the best of work done in the ever-growing digital advertising and marketing domain. Specifically, internet, mobile, gaming, social media and the blogosphere. Awards are being given away for the work done in between February 2015 and January 2016. The process for these awards began with inviting entries both from agencies and brands. The judging process involved two levels. First, a pre-jury round in which every jury member went through a certain set of categories and shortlisted the top five entries based on the selection criteria. Second, the physical jury meet, where all the shortlisted entries were presented through the physical meet and winners were chosen after careful discussion. The Excellence Awards too invited careful deliberations and finally the best were chosen. For the first time this year, the agency representatives were given the opportunity to meet the jury board one-on-one, a chance to present their case in their very own words in strongest community engagement and best innovation in mobile marketing categories. The jury was led by Mr. V.L. Rajesh, Divisional Chief Executive Food Business ITC Limited and consisted of some of the biggest names of the marketing fraternity, people who are respected and have in-depth knowledge of the digital marketing industry. I think first of all it's great that you have a platform where the best digital work in the country can be showcased. So to that extent I think the idea may, awards are a really great idea and I think it's a great property. And going forward obviously I think that it's only going to get better, it's only going to get bigger because the nature and spread of digital work in this country is only going to increase, not just because it's the latest platform but also because it offers the option of micro marketing and therefore being able to get better bang for your marketing buck. As far as the jury was concerned, first of all I was very lucky in chairing this jury because it's a great jury, a really competent and eclectic jury from various parts of the industry and it was quite tiring because of the amount of work that was there but it was entertaining because of the fact that the work was pretty good and we had a lot of work to see and the tough part was to decide on the awards itself. The work was wide-ranging, the work was quite eclectic and also challenging to judge because we had to be sure about what we were doing and so aided by my very able jury it was possible for us to come to a conclusion in a very short period of time. E4M-IDMA 2016 and the jury board, congratulate all the winners.