 You may have seen products like this before. There's a big, well-known brand out there called Ridge Wallet that absolutely crushing it. They're making a ton of money. It's a metal debit card, credit card holder, and you can like pop your credit cards out. There's a little kind of strap that holds your cash. Basically it's like a modern world alternative to the old school leather or wallet. There's quite a few reasons then why I think this product has so much potential. Number one, if we look at the order numbers, the total sales closing in on nearly a million dollars, over 50,000 orders, and we can see that there's been a massive increase in popularity. Also, with the way that the world is going, so if we have a look at on the search term of metal wallet here on Google Trends, this is, there's been a slow and steady increase in popularity. In terms of my strategy then, if you can get something that looks similar and does a very similar job, but charge say 30, 40, 50 pounds, then I think there's a gap in the market for somebody to be doing that.