 As a parent, I don't know how old your daughters are, but as a parent, what do you do with phones? Do you say no phone until this age or what? And I'm sure this is a difficult one. But what is that like for you? What decisions have you and your wife made? Yeah, we've been, I mean, when you have a four and a six year old, really you're only just, you're making really decisions about whether you let them watch shows or not. I suppose there's some families that are doing, letting them do interactive things like that. But we're basically at that stage where like, do you let them watch Mr. Roger replays? Or do you let them do that? And we do it very sparingly, mainly because we've done trial and error. And when they watch a bunch of shows, they act like monsters. And when they don't, they're really pleasant. And they're more creative and they have longer attention spans. So that's just, that's just been our experience. When they get older, you know, there's a model called wait till eight. That basically is a framework that parents at the same where their kids are in school can say, hey, first grade parents, do you all want to sign this pledge that says, we're going to wait till eighth grade or when the kid is 13 or 14 to give him a smart phone and let them sign up for social media. Because if we can all band together and agree to that, we're probably going to be making a pretty amazing choice on their behalf. And so I would like to try to do that with each of my daughter's classes. And then I think the final thing that I think parents get wrong on this issue is that whenever they complain to me about how much their kids use their phones, they don't want to talk about how much they use their phones. They don't want to look at their own usage. And modeling is everything in my view. I have this funny stat that, you know, if you ask parents, 80% of parents think wearing a helmet when you ride a bike is critical. But only 25% actually do it themselves. And so only 40% of kids wear helmets on bikes. Conversely, you look at seatbelts. You know, almost 100% of people think seatbelts are important adults wear them and kids wear them. We're sort of all in alignment on that. Right. I think with smartphone usage, if your family wants to change, you've got to change as a unit. And you know, I've talked to doctors who treat families where the kids are diabetic. And the only way that you can sustainably really get your kid in that circumstance to stop eating, to change their lifestyle in terms of how they eat is the whole family has to change. Right. It just does not work when they don't. So I think parents who are really serious about this have to have a reckoning with their own usage. And a lot don't want to do that. Yeah. Which to me underscores how serious the problem is. Yeah, it's super valid. Addiction. Guess what's one of the fundamental issues is an addiction, denial. Hey, everyone, thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. And one final note, we're always looking for new ideas and new companies feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Until then, I'll just be here waiting for your comments. So, see you later.