 These days, the number of custom apps is on the rise thanks to an increase in the number of citizen developers. Who are citizen developers? They're everyday people like Sophie, looking for better ways to work. Sophie is smart and tech curious. She knows that a package solution will be too bulky and too rigid. Instead, she chooses an app development platform, starts building, and completes her first custom app in less than four weeks. Custom apps like the one Sophie built can be used for everything from inventory and process management to analysis and reporting to customer relationship management. Businesses that invest in custom apps report a reduction in inefficient tasks, an increase in team productivity, and that everyday problem solver who built the app while she reports being happier too. For a full report on the state of custom apps and to learn more about citizen developers, click the link in the post.