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Elias Torres

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Uploaded on Mar 17, 2010

Elias Torres, Co-founder and CTO of Performable, talks about scaling -- in both the technological and entrepreneurial sense.

Previously, Elias was VP of Engineering of Lookery where he led the development and operation of a cost-effective cloud-based ad targeting platform that handled billions of requests using Amazon Web Services.

Elias is also an avid proponent and contributor of open source software. Some of the projects he has worked closely with are Project Voldemort, Apache Roller, Apache Abdera, Wordpress and Hadoop. In a recent past, he represented IBM or himself on many Web standards organizations like W3C, OASIS, IETF on projects such as SPARQL, RDFa, ODF and Atom.

Performable intends to help companies hold onto more of the visitors who alight on their homepage, and ideally transform them from browsers into buyers. Using A/B tests, the company will help customers analyze which design elements, copy, colors, and layouts are most appealing to visitors.

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