 I like to see some sort of, some sort of plan. Like you've, like, the YouTube creator's Twitter channel frequently ask, what would you, what do you want to make a video about? Or what are you going to make a video about today? Like as if you have to make a video today. They want you to make a video today because they want you to produce content for their platform. But do you have to produce a video today? If you're on YouTube, you're probably not going to be making much money from YouTube until you get over a million subscribers, right? At that point, you're going to be able to make some decent money. You're going to get better sponsorship and stuff like that. So that's when the money really starts coming in. Below that, you're not going to make too much. You'll make some money, but not a massive amount. You're going to have to have another revenue stream as well. Like I have my website as well. YouTube is just a small part of that. So you've got to love making those videos. I know a lot of people go, oh, what am I going to do for a job? I'm going to be a, I'm going to go on YouTube because that's an easy way to make money. It's nice, a terrible way to make money, especially if you're not utterly passionate about that subject, because you're going to have to talk about that subject a lot. And you're going to think, God, do I have to do another video about cameras? You've got to love that subject. And I do. So I'm of the kind of personality or mindset, which is I'm producing the kind of content I would like to consume. So when I review a camera, I'll look at it and I'll go, hey, they say it's got this stabilization mode that the marketing people says is brilliant for this. Well, I want to try it, but I also want to try it while I'm jumping off a cliff towards a thing on a parachute. Do you know what I mean? Some weird combination that appeals just to my mind. And I think, I wonder what it would do if I did that to it. And you get surprising results. Sometimes it does better than expected. Sometimes it does much worse. And then you've got a story and it's an interesting thing. And that's what I, that's what turns me on the kind of detail. You know, they say it does this, but let's just, let's take a closer look. And yeah, it does do really well at that, but this thing actually less so. And it might be that, that's the thing you want it to do. And, and you know, these things are pulling against each other. So I produce those videos and just hope that people are also interested in watching, which is why I should probably be very satisfied with my subscriber count because I'm not specifically targeting anyone, apart from me, which sounds selfish or arrogant. I produce videos that I would want to watch, except they're a bit longer. I'd like to see a short version of me. And that, as Yoda says, is why you fail, you know? Produce what people want. You know, I'm producing BBC Four shows. No, I'm producing shows that even BBC Four would turn down because they're too long and obscure and have too limited interest. There's a format point there, actually, that I wanted to introduce and you've just segwayed into it. Let's take a drink. Let's do that. And you at home have a drink as well. This is the drink break. So maybe we do this in slow-mo. Peter McKinnon style. He's done well. Right, so this, this. He likes coffee. And if you've got to this point, hit the like button. Let us know. I was saying the comment. What can they say? What can we say in the comments? What the code word? Yeah. In camera. I was going to say pineapple, but... I don't know, pineapple's better. Actually, this was the next format point. Can you pick your favorite three YouTubers and explain them for 15 seconds each? Just off the top of your head. Hiking your head. Didn't give me any... No, exactly. This is a new question. It's got to be off the top of your head. Oh my goodness, this is fraught because if you forget someone, it looks rude. All right, okay. Off the top of my head. Yeah, just from this week that you happen to have watched this week, so that you have others' favorites, but these are the ones that you've watched recently. Okay, I really like New Rock Stars. This is a huge channel. That's probably the biggest channel that I follow and what they do is really geeky in-depth analysis on Easter eggs and stuff you didn't notice in sci-fi and fantasy movies. So if you're into Star Wars, Game of Thrones, Marvel, they'll say, look at that picture. That means that character is coming back. That's 15 seconds. That's 15 seconds. Brilliant. 15 seconds, go. Okay, camera conspiracies. He reviews cameras, but not as a journalist because he doesn't get sent them. He's not privileged like I am. He actually has to borrow them or buy them or get lent them. And because he's not tied into that world, he's extremely honest. Not that I'm dishonest, but he's really fantastic. I think this format points a bit of a winner. This is the way, yeah. We should have started with this. And, oh, yeah. Okay, third YouTuber that you watch a little too much of. Okay, again, it's in my own industry and that's their DP review TV because it's Chris and Jordan who used to be on the camera store. I know those guys personally. I really love them and their wave presentation. They're doing similar sort of videos to what I do. So I watch them and think, ha, ha, they missed out the thing I found. And then I go, no, they found the thing I missed. 15 seconds. Would you like a bonus YouTuber? Yes, you, Neil, because always flatter the interviewer. Actually, Neil, I've watched all your videos. Oh, that was three seconds. Sorry, sorry, break up. I've watched all of your videos and they're very entertaining. And I feel that you followed my advice of filming the video that no one else has done a bit too seriously. Maybe they're too obscure. But I admire that and I admire that you stuck to it. Yeah, well, the Scary Woman's Face Mask is my favorite to date. And that got picked up by BBC News. That was, talk about, and do you know what? I was following your advice about long exposure photography, which is to, yeah, I took some time on it. I planned it out. I didn't over script it, but I did structure it and I did some shooting and some editing and then went back and do some shooting again. And that's exactly the same advice that Shelby Church proposed for how she makes videos as well. That if you mix up the scripting, the shooting, the editing, you know, rather than treating it as a pipeline, you make better work, but you're also happier doing it. You need a narrative. I think, and I'm too tired to my narrative and I realized that, but I think you do need to have, and this is what frustrates me about a lot of TV shows, is you're like, or movie series, and you're like, you didn't plan that. This character's just said this thing, they'd never say that thing, you know, or why are they doing that? That makes no sense. And I think you have to have an idea of where you're going in a video. Even if it's like my goal is to make a biscuit, right? The end to think, you should be visualizing you with a tray of biscuits at the end, maybe going, oh, cheers readers. You know what I mean? That's the way I think about it. Now, what happens in that journey in between mix it up, play around, have fun? And if things change, include it. You know, if the biscuits get burnt, then include it. It doesn't have to be perfect. In fact, it's better if we see the fails, but have an idea in mind. I see so many videos from like quite high-end people that don't do that, and they still may perform well, and that kind of disappoints me on a personal level. I like to see some sort of, some sort of plan. Like, the YouTube creators Twitter channel and lots of Twitter channels frequently ask, what do you want to make a video about? Or what are you going to make a video about today? Like, as if you have to make a video today, they want you to make a video today because they want you to produce content for their platform. But do you have to produce a video today? I'm so old that I think you should only say something you've got something worth saying, or something useful to add to the conversation. Don't just, I'm not just going to record a video because I like the sound of my own voice and want to film and do the process. Produce stuff as often as you want, so long as it gets across the message you want to get across. And that can be as simple as you like. It can be as short as you like. It can be as silly as you like, but do it for a reason, not just because you want to feed the beast. That's so true. It's so true because that's what bled out with the face mask video. That was absolutely a subject that was really bugging me. The best stuff absolutely comes from something that is truly bugging you and face masks were bugging me. It was bugging me that people, it seemed to be so anti them. So I thought it would actually help the world for me to have a go, even though it was just a dumb video of me copying how to make a face mask. There was a useful to humanity question underneath it all. There isn't an important SEO tip there. What search engine do most of us use? Right. Say it. Google. Therefore, if you want good SEO, are you going to try and continue to push your own website against every other website? Or are you going to post a video with a good SEO title on YouTube, which Google, the provider of the biggest search engine in the world uses? How hard is it to search Facebook? And Facebook results don't appear on Google, do they? Or at least not properly. Yeah, yeah. So if you want to search for, and I've done this before, I was like, oh, I did this post on Facebook where I mentioned something. And I didn't post it anywhere else, right? So I've got to now search for it on Facebook and I couldn't find it. And that's when I thought, gosh, actually, the search on this is rubbish. And I'd become too reliant on rather than indexing things or storing things properly on relying on search instead. But of course, search will only work with what search wants to show and search wants to show what search owns. And if you're using Google, well, Google's going to give prominent results to YouTube, obviously, because it owns it. Also, because people like consuming video as well. And there's more of my chats with Gordon Lane from Camera Labs. I quit. And if this were a YouTube video, I should have made a video about it. And you would do I and in capital letters, quit. Q-U-I-T, why I quit. I've seen videos where people say why I quit and they didn't even quit. They talked about why they might quit or why somebody like them might have quit it or why they thought about quitting. But they didn't quit. And please hit the subscribe button if you want to see more great British YouTubers. There's a playlist and a podcast. All the details and links are in the description. I'm Neil Mossey and I'll see you on the very next episode of Great British YouTubers.