 Hey everyone, obviously we're talking about NVIDIA here, which on my channel might seem a little strange. I don't talk about PC stuff that much, even though I actually PC game quite a bit. I also don't talk about the individual companies behind things that often. Obviously we know AMD is the company behind the chips inside the Xbox Series X and PlayStation 5, but NVIDIA has partnered with Nintendo for the Tegra chip and all the chips are going behind Nintendo Switch. So that's usually the extent at which we talk about the companies, we'll talk about the technology like DLSS 2.0, stuff like that, in regards to how it affects consoles. But today we're talking about PC because NVIDIA is doing something extremely crappy. Now you might think that me talking about this makes me an AMD shill, a red-shot thrall. I am running a Ryzen 2700X right now and an AMD 5700 XT, but like literally right before the 5700XT I was using this NVIDIA Quadro card and before that I was using a GTX 1070 in my editing rig. And obviously I would love to have a 3090 right now, which is like the top dog of top dog cards with so much VRAM. I could probably edit in 8K, 16K, 12K, whatever. No problem if I was rocking cards like that, but I'm not. The performance metrics between the 3000 series from NVIDIA and the 6000 series from AMD are very competitive and it's great that we have options in the market. But NVIDIA is doing something that just is the most anti-consumer, the most anti-reviewer thing I've ever seen. NVIDIA is acting as if they are the sole detractors that can tell you what the value of their GPUs is. Essentially what has happened is they have gone to an extremely popular YouTube channel, a tech review channel, and told them that they are no longer going to receive Founder Edition cards, which for those who don't know, Founder Edition cards are kind of like this. This is like a Founder Edition Quadro card. It's a card that's only made by NVIDIA, not made by other partners, MSI or I don't know. There's a whole bunch of Atom board partners out there, ASUS and stuff like that. So instead of being made by a partner, it's made directly by NVIDIA. You're able to review Founder Edition cards day one of launch. Usually right now NVIDIA has got a two day delay on doing any non-Founder Edition card reviews. You get Founder Edition card reviews of brand new products day one, and obviously you get the drivers and all that jazz pre-release as well, so you can properly do your review. Granted, those drivers aren't always the greatest, but it is what it is. So they have decided to tell an outlet how to review a card, what they're supposed to be reviewing and talking about, and what gamers care about. Yeah, that's how cocky NVIDIA is being. They are literally trying to draconian this stuff, and it has now been confirmed as the email has been shared with Linus Tech Tips, who went out and talked about it on their recent podcast. But we're not going to get too much into that, I'll link to their podcast, The WAN Show, if you want to check out their, they go on like a 40 minute tangent about this in their company that has traditionally had a very good relationship with NVIDIA. But let's get into the original source of this issue. So here we see hardware unboxed, and it'll say NVIDIA has officially decided to ban us from receiving GeForce Founders Edition GPU review samples. Again, this makes it so any review of their GPUs you have comes from the second hand card market from Adam Board Partners and comes out days later, which affects viewership and basically black balls them for NVIDIA products. The reason is that we are focusing on rasterizing instead of ray tracing. They have said they will revisit this should your editorial direction change. Think about that. Just stopping there. They will change their ruling if their editorial direction change. What NVIDIA is saying is we will give you a product for review if, if you basically review the product the way we tell you to. They want to control the narrative of a review. You cannot do that. Now the interesting part is the reason they're going after them obviously is because they do in their actual review they talk more about rasterization than ray tracing. They don't talk about ray tracing that much although they say in the review of like the GTX 3080 or whatever that hey we will do a separate dedicated video on ray tracing and DLSS 2.0 which they did and they actually said it you know this time around it's pretty good. What NVIDIA is trying to do is control the review. They are trying to tell them what they could say. The reason they focus on corner quote rasterization basically the reason they don't talk much about things like ray tracing is because one there's very few games that actually support ray tracing. There's like three titles and of the titles that do it's not always the most impressive I mean even Cyberpunk 2077 the lighting is so good without ray tracing that a lot of people might not even notice the differences when ray tracing is turned on. Now DLSS 2.0 is completely different and honestly if you think that this is just you know they're doing this because they this company you know this YouTuber extremely favors Team Red well in their like 6900 XT or 6800 review they actually compare the numbers of AMD GPUs directly to NVIDIA GPUs with DLSS 2.0 turned on which is an unfair comparison to the Team Red because it's going to make NVIDIA GPUs look like they slaughter AMD but it's also realistic because most games you can use DLSS 2.0 on so when it comes to pure gaming performance that is a massive advantage NVIDIA has so basically they make the NVIDIA cards look vastly superior there's really not a logical reason for NVIDIA to block this beyond the fact that naturally most views of your product you know talking about a product are going to happen on the review and Harbor Unbox knows that most views are going to happen on the review but they thought what happened with ray tracing and DLSS 2.0 this time was such a big deal it needed its own video so they didn't include anything about that in the review this seems to have really really pissed off NVIDIA but it goes beyond them just saying hey you're not reviewing the product the way we want you to so yeah if your editorial direction changes you know maybe we'll give you a products again but it goes beyond that scroll down further here and let me see here they said something interesting gosh this is a quote from the email they sent today it's very clear from your community commentary that you do not see things the same way that we gamers and the rest of the industry does do you understand how presumptuous that is to say we gamers and the rest of the industry do I'm sorry NVIDIA NVIDIA well I gotta look at the camera for this one NVIDIA you do not speak for consumers I don't care that you've been the best gaming GPU our best workstation GPU for ages you do not speak for consumers you don't even speak for your quote on quote partners you don't speak for other media outlets because other media outlets have said ray tracing is great but also like there's hardly any games that use it heck most youtubers that are covering this note that you know what yeah it's cool but like most of you guys aren't going to see an advantage of it so it's not that big a deal right now until every company's using ray tracing which is a newer technology it's not no harbor-based ray tracing is anyways they're not gonna care here's the simple fact of the matter NVIDIA I am a PC gamer first and foremost you do not speak for me you cannot tell me what I care about from my GPUs I don't care what marketing fluff you want to push with ray tracing guess what most of the games I play on PC aren't gonna support ray tracing anyways so what do I care more about rasterization and raw performance of the card and yeah DLSS 2.0 is a nice thing to think about as well that's what I care about ray tracing to me neat doesn't matter till enough games that I play support it and considering that some of the games I play are a bit older they're not going to support it maybe new games in the future will yeah cyberpunk 2077 supports it that's great but you know what to really enjoy it I'm gonna end up needing to have a 3080 or a 3090 and spending a thousand plus dollars most likely at the end of the day to be able to even partially enjoy ray tracing and I probably won't even notice that big of a difference based on other videos I've seen so I honestly think that this is just extremely callous of you NVIDIA extremely cocky of you how dare you try to control reviews of your products in this way now look if there's other reasons you don't want to give them a GPU okay like we as like the youtubers are not entitled to products so if they just said look we're just not going to send you a founder's edition card anymore they didn't even give you a reason okay or look we changed our policy you need to have 500,000 subscribers or a million subscribers to get funders edition cards because we have limited availability okay like it sucks you know especially if you've already been getting those products but you say you're not getting a product because we basically don't like your review you're not touting the features we want you to tout and let us know if your editorial content ever changes oh and by the way the reason you should talk these features is because everyone agrees with us we speak for gamers if you spoke for us consumers we wouldn't need reviewers in the first place reality is NVIDIA you don't speak for for the partners quote-unquote partners as you call them the media members and you don't speak for gamers and consumers you are a product manufacturer and creator you create some amazing products let your products speak for themselves the product should perform so well in restoration that you should be proud of the metric show you should be proud that the majority of gamers that are gonna only see this benefit from your cards you should be proud of that performance oh so that performance you know why they're not proud of it because that performance doesn't necessarily line up as well with the six thousand series of GPUs they are so worried about AMD they're punishing reviewers for it it's bullshit NVIDIA get your shit together this is not okay so I'm defender of a chance from Nintendo Prime you knew it was gonna be something something crazy for me to start crossing into talking about PC hardware on my channel because we generally just focus on Nintendo and then other game consoles but dude I'm a gamer on all platforms and this shit pisses me off as a content creator and reviewer and obviously first and foremost as a gamer how dare you NVIDIA say you speak for me how dare you tell a review outlet how to review your product because they should care about things that most of us consumers aren't even going to get to use I'm done catch you guys in the next video