 it should have all of our attention. I really love that. One of the projects we're working on here, I do real estate development. One of the things we're doing is creating a market called Juntos. And it's the idea of Los Angeles has a lot of Asian influence and a lot of Latin American influences. And so we're partnering up with the Taiwanese chef. And so he draws a lot of inspiration from the Asian cultures. I'm from Peru. And so naturally there's a lot of Latin American cultures. And in the LA there's both. And so we're starting this project that it's a way to sort of introduce the blending of the food. You know, we're calling it Juntos market. And of course we'll have products that we'll sell in the market. But it's really just like a time. And I think obviously I can speak to it in LA, but it's also a time I think in America in general where to your point, I mean, the addressable market of introducing Latin foods, Mexican products is massive. And there's a massive opportunity there. It seems like that's what you're aligning to, which makes a lot of sense.