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Published on Dec 15, 2008
Swiss watchmaker Tissot has roped in Deepika Padukone as its first Indian brand ambassador, and also as the 'Face of Tissot' worldwide.
"We found Deepika as a person with typical traditional values. And to be famous at such a young age does not come by chance. She has that fighting spirit, with the ability to accept failure and still wanting to win. She justifies Tissot's core values of performance, precision and setting new records,"
Padukone commented, "I was drawn to Tissot through my admiration of the company's 154 years of watch-making history and its international reach as the traditional Swiss watch brand with the highest volume."