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Published on Feb 16, 2011
Measurement is paramount to the context of marketing accountability, and now the forces are coming together. At the ANA's TV and Everything Video Forum, Nielsen announced its endorsement of Ad-ID as the universal code and common identifier for measuring digital assets and providing brand specific commercial ratings. With Ad-ID, we will now be able to provide measurement more efficiently and productively.
With this support going forward, we will be able to make progress in understanding the impact of our media investment in the most comprehensive way to date.