 And in that case, it's usually been a fairly simple audit where I'm really just looking at for each platformer on, I think it's helpful to know what are the top maybe three posts each month that really got engagement, right? Because engagement is probably the most valuable thing we can get on social media because it shows that people are actually reading and responding to what we're doing. And each time somebody engages in some way, it's going to drive it out to more audience and boost you in the algorithm. So aside from the things that are sort of harder to measure and have to go off platform for, that's the most useful measurement you can look at within the platforms. And so I like to see what those are. And there's a mixture, right, of like qualitative and quantitative analysis here. So you can look quantitatively, right? Like how many people liked it? How many people shared it? There's these numbers you can put to it and play and excel with. But there's also this qualitative thing where you have to kind of look at, okay, well, what are those and why are they resonating? And you have to be a little bit of a detective and say, you know, is it that people really respond best at a certain time of day? Is it that people respond best to video versus photo versus some other form of content that you're producing? And those tell you a story that you can use to adjust what you post in the future.