 Hey everybody, JR Fisher here. Man, YouTube is slow. I started the stream like five minutes before I was supposed to and yet it was still lagging. But it's good to see everybody here. Welcome everybody. If you're new, I do these live streams in the morning to help you guys out to start run and grow online businesses. I'm getting some comments in there, and I really appreciate your comments guys. If everybody would comment in there, say hello. Let me know what your weather is. Ask a question. It doesn't matter as long as you comment in there. That means a whole lot to the algorithm. It helps the video a whole lot and Let's me know that you're there. So you know, I want to know who you are. Let's see. A lot of no big deal. A lot of physical dragging and maneuvering. Tyane, what's going on? Good to see you there today and welcome everybody. If you're new to this training that I do, please do me a favor and subscribe. Hit that subscribe button down there. If it's red, click it, turn it gray. Don't forget to bring the bell. Turn on all bell notifications so you're notified each and every time I go live. Or if I upload a video, you'll also be notified about that. Today, what are we going to talk about today? Sales pages, descriptions. Basically, descriptions for your products and how to write them. By the end of this session today, you're going to know what to do. You're going to be able to sell more products online because you're going to have the tools, the tools to write awesome descriptions. So that's what we're going to work on today. Let me get a little sip here. Keep my throat all clear. There's our saying for the day. Okay, I have a couple cups with different sayings. And they all have to do with working. Working is it guys. Putting forth effort is it. That's going to that's going to propel you forward more than anything you ever learned is if you just put forth some effort and get going, do something. See, so many people just don't even do anything. It's craziness. We got to work hard, guys. That's really super important. So I want to get right into this today, this subject matter. You know, when you're selling online, you only have what your what your descriptions really say. OK, and if you don't write really powerful descriptions, then of course, you're not going to sell your products. If you do do it, though, however, if you do do it, you're going to you're going to do really well, you're going to make a lot of money. 87% of consumers rate product content extremely or very important when they are deciding to buy. So it's really important that you do really good content. OK, so here's what's ahead, what we're going to talk about. OK, the real job of product descriptions. OK, I'm going to talk about that an effective product description template that you could actually use. Good morning, James. How you doing, buddy? I didn't see you in there in the beginning. I was kind of hoping you would be here. Steps to writing product descriptions that convert. And of course, product descriptions, frequently asked questions, things that people ask on a more often basis. So what does an e-commerce product description really do? First off, let's kind of poke a hole in the idea that the job of an e-commerce product description is to describe a product. It's really not given the name. You would think it would be, but it's not. It makes sense that most folks think this, but your product descriptions aren't just there to describe what's on your store or e-commerce site. OK, if you just did that, it would be boring. You'd be really boring. So you've got to have you got to qualify. OK, to help the website visitors quickly assess, is this something that is going to be good for me? OK, so you got to do that. Next thing you got to do is you got to set heart. What's going on? I haven't seen you in a while, buddy. Good to see you here. Next thing you got to do is persuade. They provide like compelling customer related reasons to consider the product. And then the next thing is surface. They are SEO keywords and search terms in a natural way. So the page shows up and people can actually find it. So what are some good product description examples? Well, I would say don't really just describe the product. Don't do that. OK, if you do that, that's just going to be boring to people. It's got to be exciting. It's got to be fun. And I wish I could pull some stuff up and put it up on a screen. I really can't do that. But maybe I can read off some of the notes that I did. See, James Breen, I've been all tangled up at Kensington in Allegheny. What's going on there, man? Tell me about that. Sid Harsen started my own e-commerce business and it is doing great. Well, that's good to hear. Let me know what you're selling. I'd like to know about that. So we want our product descriptions really to be informative and persuasive. OK, a product description needs to do this as soon as possible. This has to be done in the beginning of the product description. Now, we sell survival food and since we sell survival food, we've got it like right off the bat, talk about the problems. And we don't really talk about the problems, but we know that when people buy survival food, the first thing they think of is, ooh, survival food. So initially what we do in all of our product descriptions is we talk about how great it tastes because that's in the forefront of the person's mind. So you want to think about what is it that this person is thinking about? What is it that runs through their mind? OK, what is it that makes them think that they don't want your product? And I would bring up that exact reason. You want to use a descriptive headline. OK, use a product title that will hook your audience. Bonus points if you connect them emotionally. OK, so if you can do that. Number two, I would say benefits-focused paragraph. So what you want to do is use a descriptive paragraph to explain why exactly the customer benefits from your product. OK, so in the case of our survival food, it may keep them safe from food shortages and may provide them with good quality food, but everybody else is having to eat freeze-dried crap. OK, because we have really good canned meats. And then, of course, you want to get into your key benefits list. You want to follow the description with maybe a bullet list of key product details and features. That is super important, too. And then additional motivation. OK, minimize any remaining product hurdles. OK, so will it fit? Will it taste good? Will it be nutritious? And I'm thinking about our survival foods now. Do others like it? Why did they like it? Make sure it has some credibility. If you could have some social proof, all the better. You know, we have videos of people talking about our product. Product reviews is always good. If you have some sense of urgency, maybe it's a limited quantity of this particular product. You could put that in there. Tayan says, good job, Siddharth. Tayan was looking at bed protectors today for my couch. Those descriptions could use work. Yes, because somebody is selling online and making money, it doesn't mean they're doing it right. It doesn't mean they're good at it. OK, so let's think about this a little bit. You've got your rough outline. You know what you want to do. You're going to use information about your customers. We know that, your brand, your product, to fill it in. So here are some steps you may want to take. Number one, know who you're speaking to and what their pain points are. Now, I brought that up a little bit in the beginning. When we sell our survival food, we're speaking to people who don't want to have a food shortage, who don't want to run out of good food. We want to make we're speaking to people who want to make sure their family is fed. OK, number two, you want to define and refine the voice you speak it. So what is this voice that you're speaking into them? You know, who are you coming from? Now, us, it's coming from me. OK, so they know that I'm the guy behind the brand. And that's worked for over a decade now, going on 12 years, I guess, 11 years now. You want to focus on solutions more than features. OK, features are just things your products have. But what are the benefits of those features? What are the benefits of your product? So, you know, benefits of our canned meats, we slow pressure cook them. And the benefit of that is that we have tender, delicious, home cooked flavor meat when you get that. So, you know, that's one of the benefits of that. Keep it effective and efficient. OK, don't make it too wordy. A lot of times we think, well, I just want to fill up this page with a bunch of words. You don't want to do that. You want to make it effective and efficient. OK, if it's going to take less words, and that's what you got to do. And you also want to talk to them as if they're in front of you, like you're explaining to an individual. You know, I'll say things in my description, such as it'll remind you of your grandma's pot roast. You know, because it does, our beef is that good. It's delicious. I mean, I get excited talking about it because I know how good it is. And then you want to run through a final edit and checklist of whatever your description is to make sure it's kind of standing up to what you want. OK, so let's go back to these things, figuring out who you're speaking to, your ideal prospect. You've likely heard the phrase, everyone is not your ideal customer. And they're not. Don't try to sell to everybody. If you try to sell to everybody, you're going to be selling to nobody. OK, that's basically what's going to be happening. And guys, while I'm talking, it doesn't interrupt me if you put comments in here. In fact, I like it. So, you know, put your comments in there. Put your suggestions in there. Put your questions in there. To avoid any mistakes, what you want to do is speak directly to your ideal customer and don't worry about the rest of the people. As a matter of fact, I would rather turn off the majority of the people. And that way I know I'm targeting the right people. You know, who could most benefit from your product? Who could that person be? What problem will this product solve for your people? You know, we had lines in the grocery store, you know, during the illness in the US. And imagine that you had, you know, some canned meats that lasted 12 to 15 years that were really good source of protein, that were all natural, that had no preservatives, additives, chemicals, and it was slow cooked so it was tender and juicy. Imagine that when everybody else is trying to find leftover frozen stuff in the grocery store. So, you know, that's the audience that we go after. What problems will your product solve? And what pain points does it address for those prospects? What desires will owning this product fill? Okay, so our desire is maybe, we don't have to worry about food shortage. We don't have to worry about feeding our family. You know, all that's gonna be taken care of. What objections will the primary prospects have during the purchase of, you know, making this purchase decision? Why should they buy from you instead of somebody else? You know, we've been around for over a decade. We're a proven company. You can find our products on thousands of websites. So we're a company that you would wanna buy from. Let's see, I appreciate a sense of humor and I think I will use that in marketing for elder care companies. Yes, definitely. Humor is great. I mean, that's a great thing to use in product descriptions. And I see it more and more in advertising now as companies are kind of coming around to not being so corporate, right? So once you, you gotta figure out who your potential customer is. Richard Brown says, drill down to the most passionate customer. Look for the greatest pain and deliver the solution. Very well put. Very well put, Richard Beam. We appreciate you putting that in there. That is very well put. So what desires does it fulfill, guys? What objections are they gonna have? You gotta think about this. Why you, all these things, you know, compared to the other people, how are you any different than anybody else? You know, think about the words you use. Like we use all natural. All natural is a big, big thing. So we do that. All these things are super important. And along the way, you also wanna be thinking about your SEO. What are people searching for? You wanna define and refine your voice as that you use to speak to your prospects. You know, once you've nailed down who you're speaking to, your next step is actually figuring out how to speak to them. Are you talking to them like you're both in a boardroom? Or do you like to meet people on their own level, okay? So which isn't? I like to meet people on their own level. Just like there are a variety of different retail associates that can talk to a customer, your sales page can talk to a whole lot of different people too. That could be very important. One thing, what else do I wanna tell you? And like I said, guys, if you have questions about these product descriptions, you can go through some of my pages. JRFisher.com, I have a lot of my courses. If you go into the training section there, if you go to Survival K Food, you can find a lot of the products there. You wanna balance how your prospect speaks and how your brand speaks, okay? That's what you wanna do. Even though each product may have its own targeted prospects, you don't want to radically shift your voice from one tone to another tone in your different products. And Tiam was just talking about humor. If you're gonna use humor on some of your products, you should use it on all your products. It should remain consistent so that when they go through your site, they feel like they understand your brand. What are your customers thinking and feeling when they find this product, okay? Are they feeling relieved? Are they feeling scared? I know a lot of people sell survival food outside of us and they use that fear thing always, the fear thing, always scaring people. You're gonna run out of food and government's gonna come take all your stuff. We don't do that. We sell security and we have a tagline it says Survival K Food, helping families prepare. So it's not trying to scare you into buying our products. It's trying to say, hey, just get prepared. You're gonna be comfortable and you're gonna be happy. So that's what we do. What separates you from the competition? That's one thing that separates us. Almost everybody who sells survival food is trying to scare people. I don't want to scare people. I don't want them to get them upset and worried and think, oh, I have to buy this because I'm gonna starve to death. I don't want that. I want them to feel secure and happy that they get the product. So what company values should be obvious in everything you write. Ours is all security. It's all good. It's all feeling good. So you also want to focus on solutions more than specifications. You know, I see people going, well, I have a good product description because I gave all the measurements and I told them all the weights and measures and all that. But what does that mean to somebody? What does that mean to somebody? Let's say you're selling a love seat that has a lot of room on it, but it's compact for a studio. I would talk about how well it fits in different spaces instead of just talking about the measurements. Let's see. If you don't laugh, you cry. Yes. Is something that a lot of caregivers feel. So a little irrelevant, irrelevant humor. I'm sorry, I couldn't read it right. About, I've got the wrong glasses on today. I couldn't find my glasses. I grabbed some older ones that I can't see as well. A humor about it seems to be more acceptable. Yes. I totally agree with that. You know, a little humor goes a long ways. And you know what, guys? What's the point in being negative? Why be grumpy, right? So you want to encourage your prospects by applauding their aspirations, okay? Help prospects visualize what they can achieve with your product, okay? Or as they can achieve food security, which is really good. Help prospects imagine that product is already in their possession. You don't talk to them about how good they're gonna feel once they buy your product and once they have that product, knowing that they have that available. And I love your guys' comments, man. You're doing good today. Keep that up. Please, please keep that up. You want to use sensory language to explain how the customer will feel using your product and by tapping into their senses. The sight, the sound, the taste, the touch, the smell. You know, our canned meats are just wonderful. And you can heat them up and serve them with noodles or pasta or make barbecue sandwiches as some of the pork or whatever or beef. And you know, we give examples of all kinds of different meals they can make with it. What can they do with that food, that ground beef? They can make an incredible spaghetti sauce with a little tomato sauce and our ground beef and some seasoning. So we don't say, hey, open a can and eat out of the can. We talk about all the wonderful things they can do with it. And that's what you need to do with your products too, guys. So it's really important that as you go through all this, you're thinking about the end user. You're thinking about what it's gonna do for them. You want to structure your descriptions so that they're scannable, effective and efficient. So understand that not everybody's gonna read your full description. So make sure you have some bullet points in there. Make sure you have some headlines in there, you know, headlines above different paragraphs in there that they can scan through. Because a lot of people will scan through. They don't have time to actually read everything. Make sure you introduce the product. Set up the problem. Talk about the problems. Don't avoid problems. I think so many people do that when they're selling online. They're like, oh, I don't wanna bring up any of the things that they think bad about it. No, that's exactly what I wanna do. Everybody thinks survival food's supposed to taste bad. And I talk about how great the taste is, how wonderful it is, how their kids are gonna like it, how they would, you know, it's better eating our foods than it is buying foods in the grocery store. Our meats are higher quality. They actually are. So we set up the problem and we knock down that actual objection. So we end with a call to action. And you say, hey, you gotta get this now while we still have it, while the prices don't go up. Let's see, talking those foods camping would be fun too, or back up in the winter as well. Yeah, definitely, back up in the winter. And you know, our foods are really just incredible. And guys, if you haven't ever tried survival cake food, and I'm not selling my product here, I don't sell anything on these trainings, but if you haven't ever tasted it, man, go search the internet. Look at some videos on YouTube. There's so many people who've done videos on our products, and I appreciate it. I really do. And they all seem to like them, every single one of them. You know, it's so funny because they'll buy it and then they'll contact us and they'll say, you know what, this really tastes good. I'm like, well, yeah, did you think I was kidding you? Of course it tastes good. It's all natural, no preservatives, additives, chemicals. We don't put water in the cans like some canned meats do. So what can you do? Another great thing to do is videos. If you can have videos of your products, you know, I think that works incredibly well. Icons, graphics of your products, lots of pictures of your products. We recently did a lot of pictures of ours. Write as if your buyer is right there with you, okay? Write as if you're talking to that person one on one. This is really important to do this, guys. I think we get so wrapped up in the fact that we're having a business that we turn into this corporate type person. Don't do that. Just talk like a normal person. People don't wanna buy from a corporation. They wanna buy from a person they trust. Keep your sentences short and to the point. You don't need long, lengthy, wordy, big word sentences. You don't need that. Make an emotional connection with your audience. That's important. Highlight what the prospect will feel after using your product. We're gonna, I mean, we would tell people they're gonna feel full and satisfied and, you know, nourished and comfortable. You know, that's what they're gonna feel after they eat our products. Empathize with the challenges that your prospects face, okay? And there are a lot of challenges. Finding good food when there's food shortage is very tough. Agree with their pain and emphasize how your product relieves it. We know what the concerns is. We know that you don't wanna stand in line, you know, at a Red Cross line when they do show up days after you've run out of food and hope to get, you know, a small portion of food that's not even gonna be any good. We don't want people to have to do that, okay? Sell a lifestyle that will keep them coming back. You know, the security lifestyle. I mean, there is no better investment. You know, people say, what if I lose my job and I spend all my money on your food? Well, that's great. At least you'll have food, at least you're gonna eat. So I never feel bad about selling our products to anybody. I think that is so important. I have a supply of emergency food. Super important. So think about it that way. Let's see here. What else can I tell you? Use these product description checklist to improve your product descriptions. I'm gonna go through the little checklist real quick, okay? So you wanna use a descriptive and compelling headline, okay? So if you wanna jot that down or you can come back and watch this video again, make your product come alive to the prospect. So try to do that. Highlight surprising or unconventional benefits of your product. So our meats are slow pressure cooked just like your grandma does in a crock pot. Lead with benefits and pain, trusting solutions, not features, okay? So we want the solutions. Use language that's familiar to your prospect but consistent with your brand and voice. So don't use a bunch of jargon or confusing acronyms or, you know, I don't know, buzz words or anything like that. Talk like a normal person. Make your descriptions scammable. Use headers, use bullets, use icons, videos, any other method you can to get your point across. Include social proof. Are there relevant influencers, technologies or brands that you can reference to help increase credibility? That's something I would tell you. Use relevant SEO keywords. Amazon search terms naturally in the heading. And you can go to Amazon. They have some great titles written in Amazon. You can look at all that. So after you've done all those things, you wanna move into the nitty gritty refinements. Are you using positive words that evoke trust and security? That's what you wanna do. Do your sentences start with action verbs or just passive statements? So we want that action in there. Do you use feature and benefits to explain your product to a customer? Have you checked the correct grammar? This is another one, man. Check your spelling, guys. Make sure it's spelled properly. Super important that you do that. Don't use a lot of hyperbolic words such as market leading or breakthrough or innovative or stunning. Get all that crap out of there. Talk to people like one-on-one. That's what you need to do. So that's an overview of how you're gonna write product descriptions. Guys, if you're at e-commerce and even if you're selling digital products, your product descriptions are so, so very important. Understand you cannot talk one-on-one with these people. You can't sit across the table with them and talk to them. Your product descriptions have to do that for you. But if you do the things I've shown you in this video and I've done it for years, I don't share anything with you that I haven't already done myself and that I haven't been successful with. I'm not gonna share with you something I did and it didn't work and then tell you it does work, okay, because that's silly. Features are good, but you need the deep benefit to smash it out of the park. Most definitely, you hit that so true. You can list all these features, but what are the features gonna do for the user? What are the features gonna do for your customer? What are the features gonna do for your buyer? That's what you have to get across. And I've gotta get a sip here because I've been talking a half hour without a sip. That's just cruel, right? Now, this is how often you gotta do it. This is how often you've got to do this, okay? That's how often, every single day, okay? Don't miss out on this, guys. We've got one life to run through. We wanna make every single day count. We wanna make every single minute count. Relaxation's fine. You should certainly relax, but it shouldn't be the majority of your day. You need to put forth effort. You need to get stuff accomplished. Right now we're trying to pack up our house because we're moving to Texas. And every day I try to pack some boxes. I know I can't pack up this whole house in a single day and I don't wanna hire people to come in and pack up my stuff. I don't like that. I don't like that idea at all. So we are packing our own stuff up. But every day my wife and I, we both work on this and we put forth effort in this. We wanna do it right. We wanna get it right. And I'm nearing the end now, guys. So if you have any questions or comments, please, please put that in the chat section there. I would love to hear it. If you haven't subscribed yet, please hit that subscribe button down there. If it's read, it's a warning. It's saying, hey, you haven't subscribed. Just click that subscribe button there. Don't forget to ring the bell. And you know what? I haven't talked about it in a while, but I do have a free primer course. And after this video is over with, if you look at the description, it won't be there now because there's no description yet. But when it's over with, there's gonna be a $97 course. You can get absolutely free for a limited time. It's a click and learn course. So if you wanna get some more training for an absolutely free, that I normally charge $97 bucks for, you can get that. Tyan says, Pinterest has a lot of tips for packing to move. I'm sure they do. I've moved quite a few times in my life. I could probably do a blog on how to pack at this point. I've put together a lot of things like, you know, little things like, you gotta write what's on the box, but you gotta write it on all five sides. There's top, front, both sides, and back. And why would you write on all five sides? Because when you're packing, that book could be tilted anywhere. I would never write kitchen on any box. I would write K because it saves me a lot of time. So I have little tricks that I use for packing that I think have really helped me out. But packing's not my thing. I don't wanna get another thing to train on. I did get several emails from Ted. They want me to apply to do a Ted talk. So I'm looking at that because there is a deadline. They've been sending me emails now for two months. And guys, if you think I should do that, put that in the chat section. Put it in the comment section if this video's not live. I don't know if I wanna do that. Everything takes time. Even a 10 minute Ted talk will take time. So I'm thinking about doing it. Don't know. Give me your opinion. Put that in that chat section. Put it in the comment section. Let me know what your opinion is. Let me know what your opinion is of this training today. Do you feel like you got something out of it? Do you feel like you learned something? Do you feel like you know a little bit more what to do? Because that's my goal every day. My goal every day is that when you leave this training, you feel like you got something out of it. You feel like you learned something. You feel like you went in a forward direction. If I can do that for you, then I'm doing my job. If I don't do that for you, I'm not doing my job. And I want you to correct me, okay? If you have subjects you want me to talk about, feel free to put that in the comment section if the video has already aired live and if it's live right now, you can put it in the chat section there. Remember, I am doing these lives every day at 9 a.m. Monday through Friday and 10 a.m. on Saturday. This is Pacific time. So I'm on Pacific time. When I get to Texas, it's gonna be two hours difference because Texas is two hours difference. So it will be nine o'clock Texas time, 10 o'clock on Saturday, Texas time. Let's see, James Breen, what's going on, buddy, says, are you marking the boxes with the contents? I've had big problems sorting things out at the destination. Here's what I do. If it's just kitchen, like plates and glasses and all that, I'll just put kitchen. But if it's like the utensils I need in the kitchen, like my knives and tongs and stuff like that, I'll put KUT. So I know it's kitchen utensils. So I do little things like that. And then some things I'm more specific, like if it's shoes, I'll put shoes on it or something like that. I won't just put bedroom. So yeah, certain ones I do and certain ones I don't. If it's just tools, I'll put tools. If it's tools I know I'm gonna need immediately, I leave them in a toolbox and I take that with me. I don't pack that up. So yeah, I do that. And that's helped me out a lot by doing that. So yeah, and I appreciate that input. You guys always, you teach me a little something too. I feel like every day I do one of these, I teach you guys some stuff, but you guys teach me stuff too. And I think that's really helpful. And I appreciate you caring. I really do. My agent did a walk through the house the other day. It is complete. And he was gonna do a video when he didn't do it. He said there was a lot of noise and workers in there and they were cleaning up so he didn't do it. But next week he's gonna do a video and I'm gonna post that video if you guys are interested. He's doing a walkthrough in the house. And then when I get there, I'll do another walkthrough. I'm also gonna do a video of me traveling there and actually going and doing our trip. So I will have a lot of clips of that. If that interests you, I will film the pack up. I will film the driving, the moves, the stops, all that stuff. And hopefully put together an interesting video for you guys to watch if that interests you. If that interests you, if it doesn't, don't watch it. But anyhow, let's see, why not do TED? You just might inspire one confused fellow traveler. Yeah. Yeah, you know, it's just everything takes effort and time. It's like, there's so many opportunities for me at this point. And it's like, you know, shuffling, which one is the best? Which one's gonna get the best return for the listener, for the viewer? Because it used to be which one's gonna make me the most amount of money. And I don't worry about that so much anymore. I mean, I've got a decent income. I've got some money. Now I'm worried about what's gonna be the best for the audience. What would TED Talk help you guys out? You know, would you like to hear that? Or would you rather just hear my videos on YouTube? I don't know. Ah, so that. So there's that. I shouldn't known. You'd is an on-the-ball guy. I should have known. Oh, I should have, no, okay. I don't know about me being on the ball. I just got a little bit of experience packing. So that's the only thing. Don't be selfish. I don't know what you mean by that one. Don't be selfish. You mean by what? What do you mean, don't be selfish? Tell me what you mean by that one, James. I don't understand. And guys, if you've got any other questions there, stick them in there. We can just have a little Q&A right now if you want. You know, maybe you've got some questions. I've still got a little bit of time. I know I'm over my 30 minutes. And this is a self-imposed 30 minutes because I don't want to overload your brain with more things than you sitting on your butt can handle. Okay, so I don't wanna do that. When you copyright, what reference do you utilize? Meaning do you use a spinner and clean it up? At some point, there has to be a higher gain than money. Okay, I never use spinners. I don't ever use spinners. Don't ever do that. Those are spinner descriptions or articles or blogs. Don't ever use that. That computer-generated stuff. The search engines know about it and they're gonna probably blacklist you if you use a spinner. And if you're gonna clean it up anyhow, you might as well just write it and use a template like what I gave you today. That's what I would tell you to do. Yes, at some point, there has to be a higher gain than money. And I gotta tell you, even the whole time I've been building my business, I mean, I'm not gonna say I haven't won to make money because I have, but it hasn't been just about the money. It never has been just about the money, never has. Let's see, I don't know. It would entirely depend on your schedule. That's true, that's true. Richard Beams is okay. I got Richard Beams and James Green, so I'm trying to keep these separated. Give it some thought and follow your heart. You know, that's a good point. That's what I should do. And I'm leaning more towards doing it because I feel like I think more people would be able to see it if I did the Ted Talk and then on my channel. I mean, I've got 5,100 subscribers on here and that's nice and it's growing, but potentially I could reach millions of people. Richard Beams says, thank you, no, thank you Richard. You spent time with me today. Thank each and every one of you who spent time with me. Richard Beams says, did you mention a template? Yeah, all the things I went through was essentially a template. So if you go back through and watch the video, I listed certain things to do it and that's the template, that's it. But I really appreciate you guys taking time out and talking to me today and you are talking to me. We've got this nice chat going. We almost never have a troll or anything like that. You guys are always kind. You're always pleasant. You're always nice to talk to. And I enjoy this as much as some of you out there. I really feel like we both get something out of this so I really appreciate it. I will be back again tomorrow and what I've done is each day, what's today? Thursday? So we have Friday and is it Thursday? It's Thursday, right? Hell, it's a track that's on Thursday. Of course it is, I knew that. So I also have them scheduled for Friday and Saturday. I'm trying to look at next week to see what I can do because of the move. JR, how did you find your niche and what do you recommend to others as finding their niches? I stumbled into mine, Richard. I've got several videos of this channel to talk about how I started Survival K Food and it was all by accident. I actually started out selling cell phone cases because I started off trying to make money. And that was the number one selling item back in 2009 on eBay with cell phone cases. I failed miserably but I learned how to sell stuff online and I eventually stumbled into Survival K Food and there's a video on that about how I started my company. If you look through the channel, it'll walk you through the whole thing. It's about a 15 minute video. Peace and blessings always, everyone. See y'all tomorrow. James, love having you here, buddy, as always. And I love having each and every one of you here. I really care about you. I care about your businesses. So if you ever have questions, please. I went yesterday and I answered, I think up to about a hundred comments yesterday which is so nice because I can tell you when I started the channel up until really a couple of years ago until I get serious about it. Nobody ever commented on anything. It was like, yeah, I'll follow up with my comments if I ever got one. But now I'm getting them. And now sometimes I'm looking and I'm like, oh my God, there's so many comments. Then I go, well, remember what you asked for, J.R., you went and comments, now you got them. So I try to go in there and answer all of those. You guys have some wonderful questions, comments, suggestions. I really do appreciate it. So that's it for today. Thanks for being here. I'll be back.