 Next question is from Yamasan. How to get over the fear of failing when wanting to become an entrepreneur? Oh gosh. Yeah, you know what? Jump. You gotta be okay with failing. You actually have to make peace with it. Yeah. It's a true, it's just true. Look, I'll tell you guys. Failure reps. I'll tell a story to the audience that this was one of the key moments when I knew that I had chosen to work with the right partners with this particular business, Mind Pump. When we start, a lot of people don't know this. We've told this on older episodes, but when we started this podcast, we had a fifth founder. So what we have now is myself, Doug, Adam, and Justin, it's four of us. There was a fifth early on. It's our good friend, Craig Capurso. And in the beginning, Craig had all the, he had all the social media authority. He had all the audience. I mean, Adam had a small presence on Instagram, but really Craig had most of the audience. And so the way we were gonna get our start was with, Craig was a great way to introduce us to a certain amount of people so that we could grow. And we all knew this, and he had other values, but this was a big thing. This was a big deal. And without that start, anybody who starts a business, especially through social media or new media knows how hard it could be to get that initial foothold. So that's how we started. Well, anyway, we recorded like 15 episodes. We had put in a lot of work. This was early on. So for us, this was a big deal. Like now we can record a podcast, no big deal. Back then it was like, we all had jobs. We had to meet together at night. We'd record three episodes in a row, and we weren't good at it, so it was a big deal. So we did like 15 episodes, like months of work that we put together, and we're ready to launch this thing. And Craig, last minute, one of his sponsors listened to some of the episodes, and early on we were pretty rough and a bit raw. And they said, yeah, I don't think you should be associated with this. It's a little controversial. And so he told us last minute, sorry guys, we can't release the episodes. I don't wanna do it. And this was like a crushing blow. Imagine our foothold, our initial introduction was gonna be this person with the social media following. The rest of us combined had like nothing, almost nothing. So it's like, what are we gonna do? And I remember specifically, I was okay with that, fine. We're gonna move forward anyway. And I literally thought I was gonna have to get on the phone and motivate my other partners. I was prepared to get on the phone and do a speech. And it'd be like, that's it guys. Before I could open my mouth, everybody else started their own speech about why we're gonna do this anyway. And that's when I realized I was working with the right people and what did it boil down to? We all had made, we'd all made peace with failing. Like we, okay, if we fail, so what? We're gonna try anyway. So that's the key. The key isn't to ensure that you won't fail. That's part of it. The key is to be okay with the fact that you're gonna fail. And guess what? You probably will the first few times that you try. You can't just count on it. And you gotta be, it's like not being okay with getting punched in the face if you're gonna get a boxing match. That's impossible. You have to be okay with getting punched in the face because that's part of boxing and part of business is failing. So you gotta be okay with it. Patrick Bet David has a really good book called Your Next Five Moves. I really like it. And he's using the metaphor around what do they call grandmasters? The chess players? Are they grandmasters? They call them or whatever. And I think it's, I think that some of the greatest in the world can see like 20 something plays ahead, which is crazy to think about that because seeing 20 plays ahead means that you're not only thinking about their possible move, but the move that you will do in response to that move and then- Bro, it's insane. Yeah, that's, so it's crazy. What's that series on Netflix? Queen's Gambit? Yeah, yeah. Yeah, they kind of show that. Yeah, and so it just, it highlights the brilliance of being able to do that. Now his book is called The Next Five Moves because he's talking about, he relates that to business and why that's so important to be able to, many people can't see five moves later. And it's so important and part, and so to piggyback off of what you're saying is part of what making peace with failing isn't just being like, okay, I'm okay with failing because sometimes people hear that and they're like, okay, well, that's it. You just, just decide it's okay to fail. I tried and I guess not get away. Yeah, that's, that's, that's only one part of it. Part of making peace with failing is accepting what does it look like if we fail and then what your next move is in response to that failing. And then let's say you do that move and then that one fails, what's your next response to that? And say you do that move and that one fails and then what's your next response to that? So you're able to see four or five moves out that all could possibly go the opposite way of what you want them to and how would you respond in that situation? And so, and then you make peace with that, that, okay, here's what I wanna do. Now there's a good chance X, Y and Z might happen. If that happens, then what is the next move for me to do? Well, then I'm gonna do this. Okay, let's say I do that, then what happens when that fails? Okay, and if you can see out five moves and four of those moves basically being failed, there's a very good chance that you're gonna get it by the fifth time and it's gonna work itself out. And really a lot of the success that we, I mean, before I even met these guys or we decided to do Mind Pump, I had this kind of vision around building a business. In fact, I had another partner, Paulo, who was gonna be the guy who wrote because we all know that I can't write, right? So he was the silver tongue, kind of what I'd say, Sal is in our group now and has the ability to write really well. And I had this vision of writing these blogs that had all this value and then I'd get advertisers. So I had this vision for a business that is nothing what we're doing now, but what we're done now is molded kind of from that idea. And a lot of the things that we all thought we would be doing when we first started this does not look exactly the same way when we all sat in that room the first time. We just, we had an idea, we had a vision, we knew that we could add tremendous value and we weren't afraid if that way didn't work because then we would do this. And if that didn't work out, then we would do that. And everybody was excited about attempting to do that and not afraid of the potential failure. Well, a couple of things to kind of piggyback off of that. Like most of it in the time of doing all this is you realize that I started to turn those failures in the language of failure into education. And we've talked about this as being somewhat of an expensive education that you learn through all of this. I'm taking this potential failure, I'm thinking about my next move, but what did I learn from that? Like what are all those lessons within that that now I can apply going forward and change and adjust so I don't make, I don't repeat those same mistakes. The other part of it is like as you have this grand vision for where you wanna go and where you wanna take whatever idea or whatever it is that you wanna do with it, you have to understand it's not gonna be the same thing. And to really just be comfortable with that, be flexible with that, and know that the only way for it to keep moving forward is to sort of flow with it and to be able to be open to changing, adjusting and getting the feedback and moving and altering from those potential failures or you get so many of those in front of you, they become reps so you can anticipate your moves, extend out further. So now you anticipate those failures and you adjust before they happen. Well, that's the real silver lining in the failure thing. I remember when I was like 20, I read this article that said that like the average billionaire failed like nine times before they were successful, the 10th time was the success. And I remember reading that article and like my instant motivation from that was I needed to hurry up and go fail 10 times. That was like, oh my God. How many people stop after the fifth one? Right. And so, and I remember thinking that like, man, if that's the average billionaire and at that point in my life, I don't know if I had aspirations to really truly be a billionaire, but of course I was gonna shoot for the stars, land on the moon type of deal, right? So it was like, okay, if this is what billionaires have to do to become successful. And here I am at 20 years old, I've only attempted maybe one or two businesses by that time. I'm going, oh my God. Well, I just gotta keep trying these things that I believe in and I need to get to that 10 because hopefully by the time I on my way to 10, hopefully I'll land one of them. And maybe if that's the average billionaire who's way smarter than me, maybe I'll have to do 20. So in my mind, I'm gonna try and get to 20 failures and hopefully along the way of 20 failures, I'm gonna learn all these lessons that you're talking about and I'll be able to piece something together and we're all fine success. Yeah, I think a big part of it too is just self-belief. Like knowing that no matter what happens, you're going to figure it out. Like I know I'm gonna be okay. No matter what happens to whatever I'm doing, no matter how bad it fails, I'm gonna be able to figure out a way to take care of myself and my family, get back on my feet and then try again. Now imagine the confidence when you work with partners that feel that same way, right? Like I know now something happens, we'll figure it out and we'll take the next steps that are necessary. And that's part, for me at least, that's part of what makes me not afraid of failing because if something fails, I have self-belief knowing that, well, if that doesn't work, I know I can do something else. I'm not gonna be frozen and screwed totally or completely. I mean, I had a client that one time, I asked him that question, I was young, I was 18 or 19. And I asked him, what's the one piece of advice that you could give me for success? And he goes, you know, you're asking me the wrong thing. And I said, what? And he goes, ask me how many times I've failed? I said, well, okay. And by this time, this guy was a self-made millionaire. He came from nothing, like high school dropout, like long story. And so I said, all right, well, how many times have you failed? He goes, Sal, I've gone bankrupt several times. And he explains each of the times he's gone bankrupt trying to build a business. And he said, you know, you just gotta swing the bat, you're gonna miss, but then you'll hit. And then you'll hit a home run. So you have to believe in yourself and know that at some point it's gonna work out for you. And it's more often than not, it's true. And even if you don't hit that big home run, you're probably better off than had you not tried. You're definitely better off, especially if you learn to reframe failures as growth opportunities, because that's where growth happens. Growth does not happen in success. When you succeeded something, it's not comfortable if it's right away. That's right. It's the failures where, so if you can become a person who is, and I think you, Sal alluded to this first was that, you know, being growth minded, if you are pursuing growth ultimately over all things. So maybe I have this business idea of mine pump I wanna do, but ultimately I wanna just continue growing as a human as my main goal. Like that's what's great is that even within a failure towards mine pump, I still succeed at growing because that failure is where growth happens. So if you can reframe the way you look at failures, you get more comfortable in that place. You know what's funny too about that. And I guarantee you guys the same way, because we've been doing stuff like this for a long time. If you look back at momentary failures, I bet you can look back and say, gosh, I'm so happy that happened. I'm so glad that that situation, we've had them within our own business where we've had, we've worked with people and then had to not work with people and it always has turned into something better later on. But I couldn't imagine if we got frozen in the failure of it, how we would have never reaped the benefits that could occur from failure like that. So that's a big one. It's not easy, by the way. I know it sounds like we're making it sound like it's super easy. It's not even easy for us. Talking about it's easy, but it's still a challenge. Nobody likes to fail. I'm gonna be honest with you. It's not like I'm sitting here saying, no, it's failing is awesome. You have way more fun winning. It sucks. And it's hard. This is all hindsight, but do I fear failing? I don't like it. I don't fear it. It's a big difference between the two.