 All right. When people talk about getting attention, hey, did I get your attention? It's all about, I probably freaked out Dylan behind the camera, but it's all about getting attention. Nowadays in business in general, everything we do is about getting attention, whether you want to get the attention of prospects, whether you want to get your attention when you're door knocking, whether you want to get the attention when you're sitting in direct mail piece and you want to get someone's attention, you want to be unique. A few things that I think about in the modern age that we've applied to our business, to get attention is being unique, doing things differently, but also think outside the box when you do something, think outside the box, think about taking some action, think about doing something that someone else didn't do. Grant Cardone spoke at our 8% Insurance Wealth Conference and he talked about how he paid 40 grand. He sat on the front row at the World Series and he pulled out his 10X flag every once in a while. We did the 8% Insurance Wealth Conference, a thousand people at an NFL stadium with Grant Cardone and Ray Lewis. Did that get attention? Are we going to be doing other things in a gigantic way and thinking big and focused on getting your attention? Yes. So in your business, I want you to think the exact same way. So moving forward, when you're thinking about doing something, when you're thinking about something making sense and thinking about doing something specific, think about how you can do it differently than someone else did. Think about how you can get the attention of your local market. You've got to be unique. You've got to take action. You've got to invest some money and you've got to think big. But in business, in marketing, in branding, whatever we do now, it's all about getting attention.