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Published on Sep 14, 2018
Royco needed a way to get their online audience to engage, interact, promote and amplify their TV show “Let’s Eat with Siphokazi”. The only problem was we had 0 media budget. This is when we decided to create one of South Africa’s first ever branded Facebook groups, that would give followers a behind-the-scenes look into the show as well as allow them to engage with Siphokazi. And for once, this online platform didn’t just become a place for people to complain. Rather it defied all expectations by becoming an online community of like-minded people who actually wanted to be there. So much so that people started asking us for more content, shared their own recipes, stories and tips. People love the group so much in fact, that it’s grown from 0 to 180 000 members in only 8 months! And sees 121 000 daily active members with monthly averages of 184 000 reactions, 24 000 comments and 1500 user generated post – all of these results are entirely organic. Due to the success of the group, the TV show has been extended into its third season with the group still increasing each month.