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Uploaded on Apr 28, 2010
The term social media has rapidly become a standard in both web and cultural vocabulary, and the more you know about it, the better. Social media describes the powerful new ways individuals are engaging with content on the Internet, and vice versa. At its essence, social media is user-centric; it is, just like its name suggests, media that focuses, applies, and depends on social interaction.
Through the use of the web, individuals have never been more closely and immediately connected, and this reality has revolutionized the business community. A true expression of Web 2.0 principles, social media moves past the more traditional forms of marketing, data gathering, and storytelling, and incorporates user-generated content (UGC) as a valuable new medium...