 Hey, what's up? So in this video you'll be learning how to have a successful Kickstarter or Indiegogo campaign. Now before you jump the gun and you think about, you know, oh my god, this amazing opportunity to go on Kickstarter, to go on Indiegogo, I just want you to pause for a second. Now, I think it's a game-changer. I think crowdfunding has completely revolutionized the way we do business, you know. The days are gone where the only resources for capital are banks and right now it's all about spreading your message and connecting with your clients before your product even comes out. However, it's not that simple. It's not as simple as, hey, I put a video on Kickstarter, Indiegogo, and poof, I have more than, you know, quarter million dollars in crowdfunding. There's a science behind this and this science is called marketing, product fit and having the right message. So I've kind of like summarized the key points that I think it takes to actually succeed in any crowdfunding campaign and this information doesn't come for me. You know, good friends of mine, Clay Hibbeir, who's raised more than 20 million dollars in crowdfunding. Like these guys have been in the backgrounds working with the who's who's. I've run, I've done my own Kickstarter for fashion. I've been behind scenes for a couple of them. I can tell you what, if you don't follow these steps, you won't succeed. So step one, think ahead. You just can't pop a video up and hope for the best. Most successful Kickstarter, the thought process, starts about six months ahead because you have to know your end game and the end game is like, what do we want to accomplish with this Kickstarter? Do we want to raise, for example, 100k? And I highly recommend if your goal isn't to raise at least 100k, it's not worth it because it's a lot of effort. People think Kickstarter's are easy. It's not. It's a full-time job that you have to do plus at least two, three other staff members for you to really have a successful Kickstarter. However, on the flip side, even if you don't raise 100k, it is the best learning curve possible to run a business. It teaches you about marketing. It teaches you about positioning. It teaches you about growth hacking. It teaches you about every single minute detail that it takes to run a business. So the first thing is plan ahead six months. What do you need to plan? You need to plan out exactly where do you want to go with that Kickstarter? What is your end goal with that Kickstarter? How you actually want to execute this Kickstarter? Which team members do you need on the Kickstarter? So for example, the most successful Kickstarter I've seen and even my own personal experience, you need two full-time staff members. Most likely the best option financially speaking is virtual assistants. But remember, these assistants need orders from you. They don't know what to do. So you have to do your homework. You have to tell them this is our daily task or weekly task or monthly tasks. And usually what we have assistants for is this. I'm going to tie this into number two. The name of the game is getting your message out there in front of the right people. Not the wrong people. It doesn't matter how much traffic you have. It doesn't matter where you're featured. It matters the exact, the best way I can say, the right place to get featured, right? So if I have, for example, a tech company makes no sense for my Kickstarter to be featured on a food bar. You see what I mean? So what you need to do is you can go and Google. This is where your assistants do. They go and Google and they start sourcing journalists who have written similar topics about your Indiegogo. So A, journalists, let's just keep a tech. Journalists who have written about tech. Journalists who have mentioned tech. Journalists who are featured on tech websites, et cetera, et cetera. Next thing what you want to do is the next set of journalists who've written about crowdfunding, who've written about Kickstarter, who've written about Indiegogo. And your whole plan is to accumulate, I would say, hundreds and hundreds of names of these journalists. And this is why it's six months ahead. It takes time. Second step is after you have the journalists, you want to befriend them. You're not just going to send them cold emails. Come on. Think about that. What you want to do is get their Twitter profile, get their Facebook profile, get any social media profile they have and start messaging them. Hey, thank you so much. I read your article on X, Y and Z. I love it. That's it. You want to not develop rapport, build that communication, build that deep, rooted human connection because in the future when your Indiegogo campaign launches six months from now, it's not cold. They're aware of you. You've been communicating them for six months. Next, create a landing page. So obviously you have your own page on Indiegogo Kickstarter. However, the name of the game is Collecting Emails, which will tie into number four, but you need to create a beautiful landing page. And it's so easy these days. You can use software like lead pages, like ClickFunnels. You can even go into ThemeForrest for like 25 bucks, grab a theme and do it yourself or hire a designer programmer for 100 bucks and you have a beautiful landing page and make sure your landing page is legit. It has a USB, unique selling proposition, beautiful images, benefits of your campaign and has to be a reason for me to opt in. I'm not just going to give you my email for the sake of you saying, hey, join our crowdfunding campaign. So what are you giving me in return? That's why Elite Magnet comes in. Are you giving me a free report, a free book? Maybe you're giving me an amazing video series that goes around with your tech, like the top five texts in the world. And you're showing me what are the best texts. I'll opt in for that. I want to know the cool, latest, innovative texts around the world. So I give you my email address. Number four, Tyene's collecting email address. Crowdfunding in Indiegogo is like an e-commerce business and the best ROI right now as it stands is emails. So I say personally, if you do not have a list of at least 20,000 people on your email, you won't have a truly successful campaign. The only other way you can do that if you partner with somebody that has a huge list as well, because you control traffic that way. Other ways vis-a-vis content marketing, vis-a-vis even paying for advantage, you really don't control that traffic. But when you have your own email list, that is your traffic. When you send the broadcast out to them, you're telling them to go to that specific page and that page is your Indiegogo campaign. And the most beautiful thing about when you have a huge list and huge is in 20, you have constant communication. It isn't just a one-time blast. You're always delivering more updates. Hey, guys, this is what's going on. This is where we've been featured on. You're developing rapport. You're creating a family. But the only way to really get that 20k is once again, reverse engineering it, having that landing page, making the connection with the journalist and planning it out six months. Next five, the video. Most people try to focus on the copy below the page. The copy doesn't matter. What matters is a proper, emotional, enticing video that evokes a beneficial, emotional response for me to share the video, to contribute to your campaign. And there's so many scripts out there you can use. But what I've seen is two minutes and under work best, like a minute and 57 seconds. And it's like a story. It has an architectural climax, so beginning, climax, end. And it's about connecting to a human. I don't want to see a screenshot. I don't want to see any of that. I want to see a human being talking to me and hitting one of my emotions, pains, fear, happiness, et cetera. So really study the successful kick starters. You know, Picasso has a saying, good artist copy great artist steal. So go out there and steal the formula. And here's a tip, find a video similar to your niche that other kick starters or Indiegogos have done that's successful and just go on like Elan or Odas and transcribe that video and see what types of verbiage they use and just transplant your words into it. And that's a great template. You can use and find the viral aspect of it. And I call this the cause. If you guys can see this, that's below the cause. What what cause is your campaign connected to? People really don't care about your product or your services, but they do care about a movement. And that's why revolutions work. So what revolution are you starting or what revolution are you part of? And if you're not starting a revolution, if you're not part of a revolution, then I highly insist that you join a partnership. You join a charity. You join a foundation. And that way people have a more deeply rooted emotional connection. They feel part of a tribe. They feel part of a family. And that's the key six steps when it comes to Kickstarter. I hope this helps. If you enjoyed this video, please share this video. Please subscribe to my channel and have amazing day. Adios.