 Good afternoon everyone that sun keeps getting hotter Is everyone feeling like they didn't dress appropriately this year because I certainly am I hope everyone's having a great time. This is our last plenary session and I'm so excited for the lineup of folks that you have today And thank you all for sort of riding with us through the many twists and turns that these plenaries take We hopefully keep you on the edge of your seats with some surprises I realized kind of rookie mistake a few people asked me last night Oh, you're that lady who talks in the plenary and I never said I'm the CEO of so cap. So if you didn't know that That's who I am And so I have and I was telling you all about how fun my job is and my job is to run this big circus as well as our Socap 365 events the spectrum conference. We have I mentioned our podcast money and meaning And we also are looking to do more online content. So that's sort of where so cap is headed is I mentioned in my opening comments How can this be a conversation not just for the people in this room? But for all of the people who are not in this room and so making that accessible through digital media and would love any Ideas we want to share your content This is about the way that so cap is a platform for all of your initiatives ideas content here in October How can we make that something that year-round is going out to a really large audience? That's a way for all of you to share the amazing work that you're doing so So set you up for the plenary today. I titled this one the numbers matter and this is something that You know, we had the opening around metrics and measurement Yesterday and those are numbers, but I think the numbers we're talking about today are the ones that really help us understand Where we still have blind spots where we? Get some feedback on what's working. There's so many ways that sort of looking at data Helps us just make better decisions and so some really important data came out a few months ago Some of you may have seen it I think it's it's interesting to hear the people behind the research study So I'm really excited to welcome to the stage our first panel. Please welcome Darren Dodson Jennifer Eberhardt Ashby Monk and Miliana Vajosevic