 Hello and welcome to another video. So in this one, I'm going to show you how to create your very first Facebook ad or meta ad step by step. So we're going to be jumping into my ad account. I'm going to take you through the whole process from beginning to end and show you how to launch your very first Facebook ad campaign. There's a lot of people jumping into e-commerce, jumping into dropshipping at the moment, trying to take advantage of Q4. However, they have very little if not zero experience when it comes to running ads on Facebook. So my goal for you in this video is to be able to follow me click for click step by step. And at the end, have your very first Facebook ad campaign launched an active fingers crossed, which will hopefully lead on to making your very first sale. And without being said, thanks for tuning in. Hope you guys enjoy it. And let's jump straight into it. So here we are in an inactive Facebook ad account. And this is essentially what I would do if I was starting from scratch, from the very beginning, about to advertise a product for the very first time. Straight away, we need to create a campaign. And our campaign objective is going to be sales. So that's the selection I'm going to make. And then I'm going to continue on and let this just preload up before we make any changes. So the campaign name is going to be the name of the product. This is for an old ad account called pools for pause. So this is going to be a dog pool, because that's the products I'm going to be selling in this campaign. I like to separate my products per campaign. And I'm also going to call this L one. So what that tells me, this is my own personal preference, you can structure your ad account a way that makes sense to you. But I typically work on levels. So if I see L one, then I know what the budget is for that. I know what the targeting is for that. And I know exactly what needs to happen next. Now I know what kind of results to expect. No special ad categories going to stick with auction. We're going to stick with sales, which we've already pre selected. And at this point, we're going to leave both of these switched off as well. So on we march on to the ad set options. And this is where things can get complicated. If you're new to Facebook ads, at the top, we can leave this blank will come back and change it in a second, depending on what our targeting criteria is going to be for this ad set. So our conversion location is of course on our Shopify website. We have our pixel installed. Just make sure you've got yours created installed correctly. The conversion event we're going for is purchases. We're not going to bother with any of the others. We want Facebook to go out there and find people who are going to purchase that product. So that's going to be the conversion, the target conversion event. No dynamic creatives going to stick to the basics for now. We're going to find and try and establish what works. And once we've found what works, we can double down on that. And then we can start getting fancy with some of the different options. The daily budget, this will vary person to person. Me personally this time of year, I'll probably go straight to eight or 10 pounds per day. If you haven't seen my Facebook ads mini course, I highly recommend you check that out. So the reason why I go for 10 pounds per day is because I want to add out bid. I want to out bid. I want to tell Facebook that I'm willing to spend more than the next person. And most people tend to start Facebook with five pounds per day. So if I go straight in with 10 pounds instantly, that's going to make my ad set have a higher total value. You'll understand what that means. If you've seen that course, it's a free course. It's on my YouTube channel. So essentially it's going to make me look more preferential or higher up in the peck in order, so to speak, when it comes to Facebook picking, who's going to win the impression of that ad set. As for the start date, I'm just going to leave that default. Some people like to put the next day at midnight, but rarely it makes a difference. So I tend to just kind of keep it simple, leave it default. I don't set an end date either. I look at my ad account every single night. So there's no need to set an end date. It's not like I'm going away and can't keep a monitoring on this or it's a super high budget. I can't afford to let this run one day longer than it needs to. So we can keep going down. No need to look at these advanced options. You only get ads scheduling if you use lifetime budgets. Again, we'll keep it simple for now. Where this comes in handy is at least for me, then for my personal experience, my sales have the certain times throughout the day where they peak in and they spike or they more sales come through at certain hours. Basically what I'm trying to say. So in that instance, what I would do is set a lifetime budget and only run my ads during those most profitable hours. So moving into the audience, this is probably the most important thing you can do that's going to influence the results of your ads other than the actual creative you're using and the products in that you're selling. So no custom audiences. Essentially we're going to be targeting cold audiences. People who have never seen our products before. We're going to stick to the UK being based in the UK myself. We're going to go for all age ranges and we're going to go for all genders. And the reason we do this is because this is the very first Facebook ad we're running. Unless we're experienced and we know 100% that it's 50 plus males or 50 plus females or 21 plus females, then we want Facebook to go out there and show our ads to all of these people, all of these demographics, and it will give us a breakdown of all the different age ranges, all the different genders, and we'll be able to see essentially where the interest is coming from. So it's better to kind of have a leave no stone unturned approach than try and guess and get it wrong and risk losing your time and losing your money as well. In this detailed targeting box, this is essentially we're going to include people who match certain objectives or certain behaviors or certain interests. So I'm advertising a dog, Paul, from experience, somebody who owns a large dog, a large long-haired black dog who suffers in the sun. That's going to be my target market. I want to target people who also have large dogs because they tend to be the dogs that suffer the most in the heat and therefore require a product like this. So probably not the best time of year to be selling a product like this, but the premise still works. The premise is still the same. If you're advertising a golf product, use interests which are targeted towards people who play golf, people who are super interested in golf. In fact, what I'll do later in the week, if not next week, because I've already got this week's videos planned out, I will do a video specifically on Facebook ad interests and how I go about finding them or targeting them and getting the cheapest audiences possible. So keeping on track then, I'm going to be targeting large dog breeds which are relevant for this product. So straight away, I'm just moving my microphone. We can go for German Shepherd in dogs. If you kind of hit a blank when it comes to interest research, not many people know this. If you hit suggestions, make sure you have a base interest in there. It just makes it so much quicker and easier. Facebook is going to recommend other interests most similar to what you already have pre-selected. So because I already have a large dog breed selected, it's going to give me some other large dog breeds. So Labrador Retriever will be a good one. Rottweiler, I think they're pretty big dogs. Golden Retriever, Labrador's Big Dog, Adachand, or Dashand, they're big dogs. What else we got? Maltese, I'm not quite sure what that is. Huskies, I know they're big dogs. Dobermans, I know they're massive dogs. So we've got a pretty decent selection there. I've got an estimated audience size of 13 to 15 million people which is probably on the large size. So what I'll do is let this ad run a little bit longer just because the audience size is so big. If you wanted to get super fancy with your targeting, then what you could do is go define further and then we could include interests which are related to dog owners. So let's go for dog training, dog trainer. So this way you have to be careful to make sure you don't get dog trainer because otherwise it's going to make the audience super specific. So we can see they're fewer than a thousand people. So we'll get rid of this and go back to the interests of dog training, which is here, pets, dog training. And now that's brought is still pretty large to be fair. So in fact, let's try one more. Let's go for something else related to dog owner. So dog walking. Let's see what we get. So it's only brought it down a little bit. It's probably because we've got so many breeds at the top here. Let's get rid of, let's think, let's get rid of Labrador Retriever. Still 10 million. Let's get rid of Husky. Let's see what happens if we just bring it down to one Labrador down to 8 million. So it's still a pretty large interest, which is quite surprising actually. So essentially what I've done here is I'm targeting people who are interested in German Shepherds and they're interested in dog training and they're interested in dog walking. The chances of people being included in this audience that don't own a dog is going to be super slim and therefore it's going to make the quality of the audience quite high. And in return, we should get a pretty decent click through rate. You don't have to adopt this same strategy. Part of Facebook ads is tested in a few different things to see what works. I've given you a couple of different options here. This is what we call flex tagging and then just tagging a single interest is also another option. Another way of doing it is just tagging a category of interests like I did originally. I've just added lots of different large dog breeds into here. Once we have our tags in options, then what I would typically do is go back up and rename the ad set at this point. So I would just go for large dog breeds and then I'd put the audience size, which is 10 million. That way, when I'm looking at my ad sets on the surface level, I can see how much it's spent, how much it's reached and what the actual audience size is. So I can get a rough kind of reflection of how much of the overall audience I've tested. So I'll know whether I need to keep running it for a few more days or not. Moving down then below the detail tags in sections, we have placements. Again, unless you know 100% sure where your customers are coming from, just go with Advantage Plus, also known as automatic. Facebook has renamed everything to Advantage Plus to sound really fancy, but it's just the same. Again, once you've run the test, Facebook will show you which placements are bringing your customers. So you'll be able to then readjust and go again, focus in your budget on those most profitable areas. We can leave optimization and delivery as default and we can move on to the actual ad creative itself. So when it comes to the ad creative, typically I like to go with two different creatives. One will be an image ad, which I'm going to show you how to set up in this video. And then the other option will be a video ad. Essentially, everything is the same, apart from the actual visual creative itself. So in this one, I'm just going to go for image one, or you could name it image of a certain dog, whatever reference you decide to choose is completely up to you. Identity, we're going to go for Facebook and Instagram. Haven't got the Instagram account linked to this, but just make sure you put Instagram in there. And then we're going to go into ad setup. We're going to create ad. We're going to go for a manual upload because we're not going to use a catalog. We're not going to complicate things at this point. We just want to focus on advertising one particular product to one particular audience. What we now get to do is choose a format. So we're going to go for a single image or video, remove that we can keep this as default. And then we can actually get into the ad creative. And this is what the actual ad physically looks like on somebody's device. So we're going to add an image. I've already got this pre uploaded so we can use this as an example. I'm going to go for recommended recommended and recommended and click next. I'm not going to use any of these enhancements because at this point you will have had your creative made specifically and it should be of decent quality. And on the right hand side, as you can see, it starts to populate it and give us an idea of what it's going to look like. So from here onwards, we've got a few different options, primary text, headline, description. I'm going to remove this, leave that default, call to action. We want to change this to shop now. Make sure you scroll down and hit shop now. But let's rather than jump ahead. Let's go back to the primary text. So if I just put primary text in here, you'll be able to see where the changes take effect. And it's this text at the top here. This is the most important line of the creative of your ad because this is going to be the first few words that your customer reads. So something that pops into mind for a product like this. Also, the objective here is to keep a dog cool. So it could be does your dog suffer in the heat? Question mark. We're asking dog owners a question. And if they do suffer in the heat, we've got their attention and they're going to watch our creative. They're going to watch our video or look at our image to see exactly what we've got to say or how we can help them. Then in the next line, what I'll typically do is do a very brief description about what the product is. So it could be how anti scratch or anti rip, more importantly, anti rip guarantee pulled is tailor made for even the biggest pooches or something like that, or even the biggest dogs or even the biggest four legged friends, keep it friendly, keep it relevant to the niche. The dog niche is not a super professional, super uptight, super strict niche is quite casual, fun, loving and happy. You could even build on this or add certain things like emojis just to help capture attention, that sort of thing. Just make sure you keep it relevant to the type of image and impression that you're trying to give off to your customer. So does your dog suffer in the heat? So after this, we could put the sweating emoji. Let me see if I can find it. So run Emojipedia. This is where I will come to for all of my emojis to copy and paste them across. So this is obviously quite a tension grab in back to our house manager. Paste that in. So does your dog suffer in the heat straight away is going to capture attention. We could even put like a dog emoji next to that. So then know that we're talking about dogs, even though we've mentioned it, people will skim over things. They don't read every single word. So once this loads, we can copy this in. Anti-Rip Guarantee Pool. So we're solving a pain point. As a dog owner, a large dog owner, every pool we've bought for him, he just jumps in, ripped in the space of seconds. So this is letting other dog owners know who probably have experienced that same pain point that we have a pool that's made for big dogs and it has an anti-Rip Guarantee. Next, we can move on to the headline and description. So there's a few different things you can put in here. If I go back to Emojipedia, we go for Star. This is the one that we're looking for. We can copy this. Go back to our headline and paste it in five times. And it could be, I don't know, whatever your star rating is. So 4.7 out of 5 customer rating. And once that populates, it give off quite a nice effect. And then the description could be, if I go back to Emojipedia and put UK because I'm selling to the UK, I could copy this in and now I could put free UK delivery. And when this populates, that should look quite nice in the preview as well. It's not going to populate for me. Nope. What we can also do is you can click share, send a notification to Facebook, when you open it on your phone, you'll be able to see it. Or if we go to link sharing and go to 30 days and then copy this, it will open up in a new tab and we'll be able to see exactly what it looks like. We'll let that populate and come back to that in a second. Okay, so for whatever reason, it doesn't want to work for me today, but that's fine. Once we've published it, we can obviously just make sure you go back and just double check it does display exactly how you want it to. Moving on then to finish the video, I forgot our shop now, call to action, no info labels, the destination website URL. This is going to be the actual product page URL. So when people click that button, it takes them to the very page in which they can hit that add to cap button. This is imperative to your success. This is super important. If you put any other link, if you put your homepage link in, it's going to significantly affect your conversion rate, significantly harm your results. So make sure that you copy and paste the product page URL and you test it is indeed the correct one as well. And so with that being said, there's nothing else to go through all the default options. You can cross check these against yours. You've got website events, you've got the correct URL now that's been verified, of course. And then when you're ready to go, you simply hit publish. And it takes a little bit of time, but then essentially it'll go into the review process. It can take anywhere between sort of an hour and maybe two days for Facebook to review the ad and okay it. It'll let you know straight away if there's any errors. So I didn't put any URL in down here. Hence why this isn't working. But what will happen is your ad will go into review process. It will say in review and you'll get a notification of when the Facebook ad actually goes live. And then it's out there in the big wide world for people to see and you never know when that first sale is going to come. It's an exciting time. And if you do get that first sale and it's because you've followed along this video, I'd love to hear it. Make sure you come back or reach out and contact me in some way and let me know. And so with that being said, guys, that's it for this video. I hope you've enjoyed it. Thank you for staying with me this long if you're still here. If you want some extra help on top of this, make sure you check out the free training in the top of the video description below. You'll also get access to 194 profitable product ideas handpicked by myself, all of that for free. So make sure you check that out. Thanks again, guys, and I'll see you in the next one.