 of other solutions I'm here with Mark Bauhaus, the executive vice president of service layer technologies, which basically means you oversee the whole thing here and service layer technologies is geek speak for. You manage all the data moving around the networks out there for the largest carriers and enterprises out in the market. Yeah, it's the security of the quality service inside the network. Exactly, exactly. So tell us first of all, what's going on here today that Juniper announced? We're continuing the conversation. We're going to have in-depth coverage in more detail with some analysts and some of your customers. But first talk about what are you announcing here today? We have three announcements today. One is the Junos Pulse Mobile Security Suite, which is the first time across all devices you've got a full set of security for the endpoint that is built for the new network. We're announcing a global threat center where we do research and development about what's happening in mobile security and how to then incorporate that back into our products. And then we're announcing some new research that just came out today, around 4,500 mobile users globally and what their use patterns are, what their concerns are from a security perspective. So I read the research. I think it's kind of no brainer stuff for us guys in the industry, but for the folks out there, the research basically says people are using mobile phones for everything, right? They are. So, you know, Tim O'Reilly, we talked last week at New York at the Hadoop conference where he said IBM's quote of, you know, everyone's going to have five PCs. They got it wrong. It's one. Yeah. It's the mobile device. And now we're on three, four devices for each of us. They're all different vendors. They're used for different things in the enterprise and consumer usage. So the report also talked about Mark about, like people really don't care anymore about what used to be like standard issue phones for the work. They'd buy a home PC. Now they have, you know, iPhone certainly defined what mobile is. So people really are indifferent around access. They are. And the killer app here around mobile we know is the internet in the palm of your hand and why wouldn't it be logical then to not only use that for entertainment, edutainment, social networking, but also for work. Kind of a natural extension. So the threat center, I get that's kind of like a McAfee kind of thing where you're monitoring everything and virus detection. We're focused specifically on mobile threats and what's happening in the mobile device category with people who are doing work, who are doing personal applications both and have a lot of secure data. Nine out of 10 people are having some kind of secure data, it may be passwords, it may be credit cards, it may be social security numbers on their phones and they're not securing the phones, what the research is. How are you getting access to that data? I mean, what are you actually monitoring? Is it carrier specific? Is it network specific? So in the global threat center, we're actually looking at what's happening on the network. We're working with our users, with our customers, with what we're seeing from other vendors and research institutions as well and doing our own primary research on what are the viruses, what kind of spyware, what are people doing on different platforms, BlackBerry versus iOS, versus Android versus Symbian and so on. To really understand what the threats are, what's emerging, we've seen a two and a half times increase in the number of threats from 2009 to 2010 in this space. So it's fast moving, unfortunately, for the bad guys. So it's a SWAT team basically out there who's looking at everything that moves and trying to figure out what patterns are Black Hat. Looking at the threats exactly and looking at how to respond and then building that into our products as well. Okay, so let's talk about the software you guys are announcing. So to me, that's a big deal. Obviously, mobile. Everyone right now in the marketplace is looking at mobile. You look about every venture capital's investing in. Anything that moves, it's an app company, infrastructure company. So you have that infrastructure, software and end user perspectives out there from growth. Obviously, Apple, Google are going crazy, Android versus the iPhone. So it's everywhere and there are some problems and there's really no encryption on phone services these days and people know about MobileMe, for example, if you lose your phone, you can turn it off. What are you guys doing specifically in that announcement for mobility? Talk about the software announcement and what it means for folks out there. So the killer app that we all know is the internet and the palm of your hand. What we are missing, the killer app that's missing is the peace of mind to know that that phone is safe, that you can secure it, that you can scan it when you think there might be a problem, that you can authenticate and secure into your enterprise or your secure data. All that stuff's missing and our competition has come out with point products that may be a firewall on one platform or maybe some anti-spy where- Tied your devices? On a specific device on OneOS and what we're offering here is the broadest coverage of all the major devices in the smartphone market with the deepest- Which devices? So think about anything based on Symbian. All devices? All devices based on Symbian going forward, looking at Windows Mobile, looking at Blackberry, looking at Android, looking at iOS from Apple and the iPhone. So- What does the software do? So specifically it's a whole suite of mobile security applications. So there's firewall and anti-virus. So you think about the malware that can come into a phone environment that may be born by SMS, by messaging, maybe spying on your activity, grabbing information off of your phone, literally inserting code and maliciously making phone calls for you without your knowledge, grabbing your photographs and data. We stop all of that with a set of anti-virus, with a firewall, with the ability to locate and lock and wipe a device if you happen to lose it, with the ability to manage what's happening on the phone as well, for parents in the consumer market, for example. We have our kids, we think we're buying our phone for safety and security, and yet what's happening on the phone? Well, a whole lot of the internet is coming in at them, uncontrolled and unfiltered. I mean, the Holy Grail for mobile is liberation, freedom, walk around, be mobile, but also security. Most people don't really look at mobility as a secure issue, because they don't really think. I mean, smartphones are new, right? So, relatively speaking. So, I mean, can someone take over your phone that just doesn't seem like that was the case a few years ago? What kinds of things are you seeing that are security problems? So there's a whole range of things. We were just talking about the parental side of being able to filter content for a given set of people, kids who are vulnerable here. There's losing your phone, misplacing your phone. Over two million phones were lost in the US last year or stolen, that's a lot. And if you're one of those people that have your life, your office in the pocket, your internet in the palm, and you've lost all that data, that's a big problem. You don't know where it's gone. Well, that's the thing, your slogan here is defend your mobile life, which is kind of the slogan for your event here, which really is a wonderful slogan, because really, ultimately, for the first time, mobility is our life, right? I mean, you have a data footprint and digital DNA. Now, everything you do on your mobile device is recording. Text messages, where you maybe check in, Facebook statuses, geolocation. These are really intimate data of a person's life. So what you want is something that's going to do- Like your wallet? It is, like your wallet. And you've got a couple of them, because you've got a couple of different devices. You may have a tablet from here, a notebook from there, and a smart phone from somebody else. You want to have the firewall, anti-virus, anti-spireware, keep the malware off, and be able to manage the device, find it, and do something about it, if it isn't you, it's stolen or lost. That's what the Mobile Security Suite does, puts that all together across all the platforms. What I find interesting about this announcement today is that it kind of spans two worlds, right? The enterprise, I mean, everyone, you've been doing branch office security, home office security, these diverse access methods, from home, different carriers, for years. But also on the consumer side, you have British Telecom, AT&T, here with you guys on the podium in IBM. There's a consumer angle, and the consumer angle is, is that they're still going to access their work stuff, but yet be at home and everywhere? Is it more of a consumer opportunity, or enterprise, or both? And what kinds of services would you expect the carriers and the service providers to develop out of this? So today's announcement builds off of strength that we've already had in the mobile space. We secure almost all smartphone traffic in the United States, for example, and much of it around the world through the security services we have at massive scale back in the cloud, so the AT&T's and Verizon's and Sprints of the world. We have over 25 million desktops where people are accessing, as you said, from their branch, from their home, from remote access and security in the enterprise space. But what this announcement does is put those endpoints and endpoint security together in an offering that's appropriate for the enterprise, for people to be able to control policy and devices as people bring their own device to work, not the company-issued one, but their own device to work. It helps service providers monetize by allowing them to create a mobile security service that is fully managed across all devices, not one of them, not just a firewall here, a managed device there, it's the whole suite across all of them. Embedded services, so the users don't have to do much, right? So we're talking about a user experience issue for them, right? Really simple, yeah. Just secure my phone, and perhaps go to the console, and if I've lost it, go find that thing, and wipe it if I really have lost it. It's so funny, in the market today, people are talking about iPhone, Android, this, and AT&T, Verizon getting the iPhone, iPad, all this stuff, but for people who don't understand is that there's a lot of stuff that goes on under the covers, and when we were in Barcelona, I sat down with Pradeep, your founder at Juniper, and he talked about the tsunami of apps that are hitting, and how disruptive that is to some of these service providers, and we blogged about it on SiliconANGLE called the Mobile Innovations, like we have data combined with application tsunami, and it's causing all these disruptions that, quite frankly, you can call it an over-the-top, you can call it a third-party network of applications, and the providers have been kind of caught off guard, if you will, but now we're trying to catch up. How does this announcement play into those kinds of new services that are coming out, these new cool apps, whether it's access to an enterprise, or games, or play apps? So a couple things, we've got in New Norse, literally billions of devices here, and if we can better secure them, we can prevent a lot of the malware and viruses that travel through the internet, so literally there's a protection in the mass and kind of in the large for consumers here, but also a lot of these applications go access personal data without your knowledge, so if you can lock that down, if you can understand what code, for example, might have been changed, where somebody may have tampered with your SIM card inside the phone, these are all big value ads for the end user and making sure that their own, whatever applications are downloading, that they're able to use those applications in a safe way. We're kind of in a wild west environment, aren't we? I mean, privacy, and you're hearing that Wall Street Journal is doing these big stories about privacy, users are concerned about privacy, and obviously parents are concerned about their children, all my kids, all four of them have phones. How does this handle the privacy issue and the privacy angle, and what's your angle on privacy? And will network drive the innovation there? Is it going to come from regulation? So we all need to have more control over our own privacy and what's going on on those phones, so the first thing is to be able to secure it, make sure bad stuff isn't coming in, and the next thing is to make sure that bad stuff isn't going out, and what we're offering now is, for the first time, the breadth and depth of security across all devices, so your kids, whether they choose an Android phone or an iOS phone, they've got that. You download everything that moves, I mean. Exactly, and so you might, for example, want to make sure that, so one out of five kids is sexting right now, terrifying for those of us who thought we bought the phone for personal safety and to defend and protect our kids. Well, now we have the ability to go prevent that, and we can go make sure that appropriate content is happening on the phone, we can monitor what's happening in an appropriate way and have a social contract with our kids to make sure that they have indeed a tool that really helps them from a privacy and a safety perspective. Well, I mean, I'll play devil's advocate on that point. I mean, obviously you have black hat, white hat, you have, essentially, surveillance technology. Networking is surveillance, if you think about it, right? So, okay, the threat center you guys are building, so is that a counterbalance to some of these concerns? Obviously, we've talked about the dark cloud in previous broadcasts, there's a dark cloud out there, there are bad guys, and it's always been an arms race, white hat, black hat. We want to enable the good guys, obviously, to prevent the spyware, prevent the insertion of malware, prevent the viruses that are starting to explode, just like they did in PCs about 10 years ago, starting to happen on the mobile market, and enable the good kind of connection, so eight out of 10 of us who have phones try to go and do, go connect to our enterprises without the IT department knowing. So, we're actually connecting into the enterprise through back doors, through email and other things. It's dangerous. Very dangerous, without any kind of safety protection, passwords, cleansing of the end device, any of that. We're now enabling that safe way to be able to go do mobile computing. Interesting. Juno's pulse is defending your digital life. We're here at the event exclusively, Mark Bowes, Executive Vice President, his event. Final word, mobile's hot, VCs are investing, Google Apple are fighting it out, Carries want new services. What's your view in the next five years in mobile? You know, it's gonna continue to explode. This killer app of edutainment and the internet in your palm is great. What we want to add to that is the peace of mind to go with it. So, the peace of mind to know that your device is safe, that it's been protected, that you're able to manage it in an appropriate way, and that you take a little more control over your mobile life while you're defending it. We're here inside the cube exclusively at the Juno Prevent continuing the conversation around security and freedom. I mean, mobile's great, defines your life, it is your life, you lose it, you're done, you don't want other people getting hold of it and just you want to manage it more effectively and securely. Thanks so much, Mark. Thank you.