 This video showcases how an innovative platform transforms the life of fishers for the better. This is the Fisher e-commerce platform that connects small-scale fishers to the market. Small-scale fishers make up over 90% of the total number of fishers in Indonesia, contributing to the nutritional intake and economic growth of the country. However, most of the fishers continue to struggle in overcoming numerous challenges from infrastructure to logistics and market access. Many of those also earn below the national average income. Enhancing their competitiveness through sustainable practices can help empower the fishers and help the country manage its maritime resources optimally. Enter Aruna Jaya Nuswantara, a youth-led startup that integrates technology into the fishery supply chain. Founded in 2016, the company is the first in Indonesia that connects small-scale fisheries with national and global markets using digital technology. It seeks to champion sustainable fishing practices in Indonesia and promote sustainability, traceability, and accountability. Sustainable practice helps to improve the livelihood and well-being of the coastal community. I saw how a lot of coastal children like me have limited opportunities. We, the fishing community, make up 25% of the port in Indonesia. We have limited access, which motivates us. We thought that technology should be able to improve the livelihood of the coastal community because it opens up the opportunity to be connected with a larger and global market. Based on that motivation, we establish Aruna with the goal of making the sea provide a better livelihood for all. The company's main technological innovation is Aruna Heroes, a mobile app that registers transactions and catches data, which in turn provides fishers with up-to-date fishery data. The digital ecosystem also functions as a real-time fishery trade database, eliminating the need for intermediaries and providing fishers with fare and profitable prices for their catches. It connects small-scale fisher to its consumer base through its e-commerce channel called Seafood by Aruna to facilitate fare, open, and transparent transactions. Its business-to-business channels extend to domestic hotels, restaurants, and cafes, as well as suppliers requesting fresh and high-quality seafood. Partners and clients can order seafood in small and large quantities, sourced directly from local fishers. The system enables fishers to know where their catches are sold to and how much they earn from each transaction. Since we were first established, Aruna has integrated the fishery supply chain. We connect fishermen to the market by providing several platforms and data to grab bigger and better markets. Among our innovation is Aruna Heroes' application, a sort of ERP of fishery products management and trading website. To maintain the quality of its products, Aruna established an integrated supply chain network, consisting plans called Aruna Hubs in various locations. These hubs collect catches from small-scale fishers in coastal communities throughout Indonesia. Transactions and activities in the hubs are led by Aruna's representative from the area known as Local Hero. The Local Hero assists the community members in adopting Aruna's technology and ensuring that the catches are caught using sustainable practices. From an Aruna hub, commodities are then transported to partners or shipped to distribution centers to prepare them for export. All of the commodities are recorded at every stopping point to provide real-time traceability data. Fisheries usually focus only on the fishing process. After that, they take the catch to a factory that will buy and process the catch before selling the end product. Alternatively, they can sell the fish to middlemen or other parties. What makes Aruna different is that we build more factories that are smaller and closer to the fisher we call it Aruna Hubs. There are now Aruna Hubs at 171 coastal villages in 31 provinces of Indonesia. They serve as the go-to processing place for fisher. So now, the fish can be processed quicker and at a facility that is closer to the fisher and they don't have to transport the catch to a larger factory located farther away. To date, the company has worked with 40,000 fishers at more than 170 hubs spread across 31 Indonesian provinces. Technology has enabled the optimization of the seafood supply chain and provide fishers with fairer prices. After Aruna's presence, there is a savings and loan cooperative. We can borrow to meet specific needs such as school expenses or the replacement of fishing gear and boat engines. Not just for themselves but also for their wives who later find employment or their children become part of local heroes. With that, the fishermen choose to collaborate with us to together improve the condition for the better. So what have we learned? 1. Aruna utilizes technology to help Indonesian coastal communities connect to a wider market and find fairer prices for their catches. 2. The distribution of marine harvests can now reach every corner of Indonesia ensuring fairness and equal opportunities for fishers throughout the country. 3. Aruna significantly improves the well-being of fishers by providing them with a more stable and reliable income.