 This is a hostile act and will be perceived as such. And if you're already in business and you see a new competitor coming to the market, you know what I'm talking about. All of a sudden, everybody is judging you, everybody's trying to cut you down. The entrance of a new player into a market is not well received. Until you prove to them, we're here, we're here to stay and we're not backing down. And so you have to have an attitude going in, like we're not backing down.