 Hell yeah, man was good. Jay Yeah, man, thanks for reaching out man, what you got going on Man just I'm trying to build out what you got going on Right now I actually work full-time for digital marketing agency. Are you serious? Yeah? I took a course like a few Years ago. Yeah. Yeah, they'll pay pay like a hundred dollars for it. I actually bought on my birthday You're a young cat. How old are you like 27? Yeah, man, you still see you still young man That's what's up. Okay, so you're so okay, so you're learning you're learning right getting courses It's about about that course and then that land me from working in our office and now I work from home full-time doing Google ads You're doing Google ads man. Yeah So like on the actual right like on on the actual Google page, right? Or are you or are you referring to like YouTube ads as well? Just Google as this takes takes For car dealerships across the US. Are you serious? That's your actual job or that's your business That's my job like you get an hour or a salary or whatever from an actual employer. Yeah, just I could pay a salary Dude, that's what's up man. Yeah, that's what's up, dude And that's one thing that I I've yet to crack like only because I never really I never really learned it I never looked into it as far as Google ads, you know PPC or even YouTube ads YouTube ads is what I want to crack this year Oh, man, it's good, right YouTube ads is crazy, right? Yeah, um, I ran it for about a week Because I use like they they're voucher that they give out you just put a 50 and they give you a hundred dollars credit and I ran like a simple little video ads to like my local area saying hey business owners Are you looking to grow your business online? I can do this and this and this for you And I got like seven seven calls that we no way And so and how long ago did you do that? When'd you do that? It had to be like a few months ago probably two months ago And now and that and you were running that to test that for yourself or for for another business Just for me Damn, dude. And for those of you on YouTube man that that are going to be catching this video j Dude, how'd you even find me? Was it on YouTube? Yeah, um I was just typing in different strategies for facebook because i'm trying to get into facebook And uh, I somehow you I landed on your on your um Your channel and I just I couldn't stop watching How how long ago was that? Uh Probably like last month See that that's a crazy thing j like you could be like youtube is is a hustle just like everything else, right? But I I just truly believe in the in the in the long form video content as far as like teaching And and letting it letting it live here Like letting it live on youtube because people went will end up finding you a month later a couple months later a couple years later Yeah, because like your shit's out there and people are able to find you And and on top of it all they're sending you a few bucks every month Right, that's what your channel gets monetized. You know, I'm trying to get to that monetize Oh, you'll get there. You'll get there. You'll get there. So shout out to j man Shout out to j for for finding me and then you started reaching out and then you started commenting on a few of my videos And that's why man anyone that anyone anyone that wants to just master mine and strategize and see how in the hell Can we both win? You know what I mean and anyone that that that I come across like that that's genuine like yourself I'm like, hell. Yeah, dude And then and then as you can see here what I'm doing with it is recording it Turning it into content and putting it up putting putting it up, you know I mean and that's and that's all it is man Is is finding that one little that little niche that you could you could talk about and that becomes your content You know, I mean, right So it's been around people like you creating it, you know, I mean Yeah, because I've had like two Unusual strategies as far as reaching out to like different real estate agents And I was like, you know, let me just pick up the phone and call somebody because I was scrolling on facebook And a lady she had an ad but it was like terrible. I would say it was terrible But obviously she wasn't getting a lot of traction and so I just tapped into the ad went to her facebook page Found a number and I just called her and said hey Let me say I was calling to set up a quick meeting for you I do a social media strategist for real estate agents She said yeah, I'm interested because I also she's already testing our ads So I got on the call did the five step presentation with her and I landed her for another 500 500 a month Wow Wow And so and so you're gonna be obviously optimizing her pages and and and get her light count up and and maybe even And and and running ads obviously right running ads and independent on if you want to take it to the next level Which is actually managing their their software If you're running ads to landing pages for example, you know, if you're capturing capturing leads That's a whole another part of your service that you can you can even upsell in a way where it's like Hey, man, not only am I going to run these ads for you, but I'm going to also manage your software and then and so That that opens up a whole another income stream where you can just kind of, you know, up the price of what, you know Someone's paying, you know, I mean But um, so that's what you've been doing. That's what you've been doing Yeah, because I'm actually thinking about getting Carter's work is They she uses some type of software that her broker gives her but it's horrible Yeah, yeah every every real estate every legit, you know, not legit, but every like, um Just like kind of like like like nationwide brand like a keller-williams like a cold well bank or like a like a like an exp any of these like mainstream Um, popular brands like companies Most of them provide some type of website to their agents and and it's the same replicated website It's the same damn website that have beautiful websites beautiful websites. Yeah, it's not going on they look awesome, right? But they're just not for lead capture They're just not for direct response marketing. You know what I mean? So and and that's all they're trying to do All a business owner is is trying to do no matter if you're a dentist or a freaking real estate agent It doesn't matter. You're looking to capture a lead Bottom line bottom line bottom line car whether you're a car dealer and you're looking to sell a car It's always that conversion That people are looking for and it's like dude The basic landing page is all you need like it's all you need That's why sometimes I'll show p I'll show my clients And sometimes it could look too too boring to them Because one page And one button And and they're used to seeing a million different things 15 listings on their home page like all this crap, right? And I'm like dude That's just for informational purposes if you're trying to capture a lead Which is all you're trying to freaking do This is what we're gonna need You know, this is what we're gonna need car And and and because I'm going to run these facebook ads. I also want to manage it I'll also manage it for you. I'll create these landing pages. I'll have these funnels up in place I'll make sure that the leads that are coming in Are are are on this email automation are on these or are on this sequence, you know Are these sequences I'll make sure that these leads are on are in these sequences And make sure that that that that shit's going well for you as well So you're like the whole machine dude for for any business owner, man. That's why it's a real estate agent A freaking yoga instructor a gym owner, whatever dude. It's the same flow It's the same flow facebook ad landing page email automation or it's going to be some type of messenger bot Right, you could be you could you could you could tie that into it, but it's still the automation It's it's it's one two three facebook ad landing page automation However, you want that automation to be okay, whatever. It's the same shit text automation You want it to be an email automation you want it to be a mini chat automation same shit, right? And and and every every business owner it starts with a free offer So if you if you're a real estate agent and you can give away a seller guide or you can give away a free buyer guide That's your bait that that's the top of the funnel and that's why a lot of business owners Especially real estate agents It's like dude, they want to run one ad and they want to lead to come in by by p.m It's like shit dude. The audience doesn't even know you yet Like let's warm up your backyard Although you've been living there for 55 years and you think you know everyone stacey I'm here to tell you you don't I'm out here in San Diego where there's three million people. I've been here my entire life I don't even know my neighbors So it's like for people it's so funny because you know, you they'll they'll bring up their facebook page their personal page They have like 1200 friends on their on their facebook personal page and they'll claim they know everyone I might know you don't i'm like i'm your friend on facebook. I live in california. You're out there in georgia You're you're claiming that you just accept people you know on facebook. No, you don't how how do you accept me? So it's like when you look at someone's friend list, it's like dude 95 of those people live across the country Your entire backyard, although you've been living there forever not everyone knows you So it's like dude, you want to you want to run a few different ads and it's like you want to run video Specifically because there's nothing like it. There's no branding effect like a video You know and I talk about this on my youtube channel all the time I'm like dude the only reason why you guys are here is because of my freaking damn video If I was writing this shit in a blog none of you guys we were reading that damn thing Like we're you're here because you're you're finding me on youtube and it's all video form same shit with every other platform It's video form if you if you could put out video form You roll that out get that get that branding effect get that whole entire local area freaking indoctrinated with what you're dropping Your message right your real estate agent start talking about the selling process start educating your community on what the hell it takes to sell their property You know what I mean? I tell it to I tell it because I follow thousands of agents I'm like dude stop talking about how good you are stop posting that louis baton bag Stop posting that freaking 550 bm or bends. No one needs to see your flashy stuff. No one cares about that educate me Teach me something. I don't already know and turn that into video form and turn that into a facebook ad And run that to your local area every single freaking day. And that's what I want to do for you I also want to take them to this landing page Which is this cartridge page that I'm going to manage for you because this is what's necessary I need them to click here to go here to enter their damn information because that's all you want at the end of the day It's simple man. You know what I mean in real but most but most don't most still don't get it But that's the beauty is that they're not they're not meant to get it. That's why jay's here Jay gets it jay gets i'm actually gonna test out like doing it on the google side as well Bro, like isn't that more expensive though? Is is is google p it's pp it's ppc, right? Yeah, it's yeah. Yeah, isn't that shit expensive? No, not really Bro, you got to help me out with that. You got to help me out with that if you're let me put it this way If you're local Like just pull out your phone if you type in um Real estate agent near me Nine times out of ten there's going to be nobody up there Probably in your area, but where i'm at. No, where you at? Where you at? I'm in mississippi You're in mississippi. Yeah Wow jay look how about how crazy the social medias man like This whole youtube thing The fact that some dude out there in mississippi found some cat out here in san diego like what the heck Like isn't that crazy bro? Like that's absolutely amazing. I don't I don't know one person in mississippi, man I never been to mississippi. I don't know what it looks like all I hear about is the negative shit from the past You know what I mean? That's all I when I hear mississippi. That's all I think about man is segregation Right thinking that it's that way. You know what I mean like people out here on you know, shit, man That shout out to j man shout out to j if i'm on google and I type in real estate Agent near me Near does it have to be near me or can I just type in real estate agent? You can type in real estate agent. Usually I'll say real estate agent near me or real estate agent the city name Yeah, there's ads. There's ads, but they're they're definitely like There's not like a specific person. There's not a specific person. Hell. No, they're brands or companies They're freaking like zillow or realtor.com like they're big big You know brands that's what takes up. Yeah for sure on real estate on google searches That's who takes it up But if let's say if they're actually trying to find a person They're and they they search that and they see You can you can do that j? Yeah, and then once they once they hit the landing page Because they're already at the at the end of the funnel if they're searching for versus just Seeing it on your facebook speed or whatnot. So they're already at the end They're just looking for somebody to help them buy or sell their house Of course that google search is powerful man. I never I never understood it. I never really looked into it But yeah, bro, I'm telling you if so you've been doing that that's that's pretty much your full-time gig is is yeah in google I had to So then what what what kind what what kind of clients is this company that you work for like? What are what are they trying to do? Are they are they closing every type of business? What are you? Are you focused on one type of business? so they're they're um It's like an overall marketing agency. It's me and um, I think four other Pay search analysts. That's what they call it And we all do google ads and we all get a set number of um automotive clients And so we have I think you got to do it for Gotcha. Gotcha. We have a guy. He just flies all over the u.s. And do presentations to um dealership owners and if they opt in that's another uh account and whoever Whoever has the least amount of accounts. That's who that um dealership goes to got it got it got it Dude, that's an operation right there for sure. That that's amazing dude. That's amazing amazing So then you've been around that for what for the past year Yeah, I've been well less than a year less than a year. It's it's getting there So on the side of that that's what you're trying to find you're trying to find that hustle Yeah, right or or did you find it? Did you find it with agents? Did you find it with with providing social media services to them? Like did you find it or or you're still searching? I'm still searching. I mean I I still I use upward to find new clients and uh, luckily I think this I don't know when I um actually applied for an upward position for a somebody that's done That needed their uh conversion tracking setup on their google account And so the lady was actually a realtor and then I think that's when I actually started Searching for different strategies on facebook. I mean on youtube For realtor strategies and then you popped up. That's how I found you And then I pitched her your steps and she's like, yeah, I'll I'll buy it and I was like See man those those basic steps. I truly believe are for or for any business Right you you can I mean you right I actually used it for my for myself from my facebook page. I think I was like it Right 200 and some likes. Did you run that out the right way though? How'd you know how to run that out the right way? um I researched it. Okay, so you're targeting worldwide Yeah, I'm targeting worldwide to everybody that's uh interest in their marketing So then you should be getting you should your your number should be at at point point point one point oh one point oh two See bro, you got it. You got it. You got it. You got it. I'll do that for a client I'll turn off their notifications so they're not freaking blasted Right because I'm doing that for a client and bringing in three four five thousand likes And charging them for that bro like charging them for that and then and then simple social media optimization And and then just teaching them some basics which is step three Teaching them some basics on starting that facebook ad campaign first one I want you to do is introduce yourself as I was saying a few minutes ago I've been out here forever. You may have been in your local area forever. You still don't know everyone So so my whole step three was just basically hey man introduce yourself Let's start doing these simple facebook video ads And again that applies to any business And then and then if we're going to start doing these facebook ads whether it's an image or a video does even matter Even if you started doing instagram ads or even if you started doing youtube ads because as these business owners know That's where they have to be they just don't know anything about it But as they start doing that okay, mr. Business owner as people start to see your ad which is step three They start to click on learn more now. We have to take them to a landing page, which is what I call step four And and and then when this lead ups in And to get your offer or whatever we're promoting our free buyer guide Now that lead needs to be nurtured through an email otter responder. That's what I call step five And so yeah, man, I started literally pitching that Back in 2017 back in 2017 because I just took a bird's eye view and I'm like man Wait a minute all these people are missing the basics Like this basic ass shit to someone like you it's super stupid and basic but to to the average business owner They they know they need that they just don't know it's they just don't they just don't know how to do it Like it's like a it's a low ticket offer that they can't it's such a low ticket offer But but allows you to still eat, you know what I mean, right? If if you're doing it right, which you should be your profit margin on on let's just say that On that $500 deal on that $500 deal your profit should be at least a minimum of of 450 All right when you're doing it right so when you're pitching that 500 the right way It's really just it's really just step one step two And and and not even really step three. It's me telling you what step three four and five is next I'm gonna talk to you in two weeks. I'm gonna send you an email You're gonna get a chance to schedule an appointment. I want to talk to you in two weeks regarding three four and five But right now I'm gonna just knock out step one and two, you know, I mean and and and 500 minimum is what you know what I mean? So it's like that's what I've been doing I had like a question about like the pricing because Like my first I am closing two real estate agents this week so Um, one she wanted to do all five steps. So I charged her 500 But the other one she would see but see with that one real quick with that one real quick. Let's break that down So then are you setting up a Carter account for her? Well, it looks like I am because I can't I can't really do the email automation or auto responder through her through her real estate website or whatever she is Yeah, like she has some random website that she's probably thinking she's going to use to run ads with When when that's not the page Yeah And so really that's why that's why it's really step one and two I'm in I'm out and step three four and five normally only comes to those who are serious So that's really not an upfront. That's really not 500 for five steps It's really 500 for step one and two because because because what step three four and five What what's her name? What was what was the agent's name? Oh lor you tell lori say lori to tell you truth You don't need landing pages right now You ain't gonna need a car to account right now because that's only really necessary when we start running Facebook ads so when we right now all I'm going to do is get this light count up I'm going to go optimize your page I might even update your google as a special little bonus because I got some google game as well So I'm going to look at your google profile as just an extra bonus But lori you're going to owe me a good review. So make sure you Oh, yeah, I definitely do that make sure you're going to make sure you're going to owe me a good review Because I'm going to do all this stuff for you But when we go into Consistent daily facebook ads because I'm telling you what step three is step three Part one of step three. I want you to introduce yourself. I want you to pull out your phone You're the local realtor I want you to pull out your phone and freaking tell us who the hell you are Your background your experience your passion your family, you know, how long you've been with your broker Why you're with your broker? You know what what what what what what makes you love your city and real estate and helping people buy and sell property What makes that a passion of like tell us who the heck you are Right and and that's what I that's what I tell them to do But but but that's that's step three four that's step three and I say look you're only going to need culture or or click funnels Or any other type of landing page software if we start to really consistently roll those ones out If we really go on a step three and I start running these ads for you every day to start capturing leads Whether it's a video or not if I'm going to start running ads for you every day Which is step three then we'll need landing pages But until then we're not going to need that right now because all I want to do for you first is step one and two So I tell them I that's just how I how I do you could spin it however you want But without me to bring in multiple five figure deals every single week You know, whether whether it's a $1,500 a week or or a $2,000 a week That was all from that upfront Where I haven't even taken on the responsibility because it also it's a responsibility to manage accounts Like that's not it if you're if you're gonna if you're telling me, okay, shit I'm gonna manage this. This is my client. This is my deal. Right. It's like dang, dude. Okay. Good luck. Try doing 10 of those Like it's not easy. You got clients calling you all the time, dude. Like it's not it's not That's why what I'm doing is I'm scaling my knowledge into a course So I've been doing this since 2016 with these agents now. I'm to the point where I'm like, dude I'm gonna just teach you how to do it yourself And that's what I want to sell. I want to sell you my knowledge Because I'm building out a course myself. Yeah, man. And that's why with you now you got this google, you know experience that right there That right there is its own product line You can reach out to every agent in the country and sell them first page of google And and they'll all they'll all give you 500 for sure To put them on the first page you could forget about you can optimize their social media Optimize their google profile and get them on page one That's it And and and I could take 500 all day from agents on from any business owner I'm gonna optimize your social media because every platform is mix match and it looks like shit I'm gonna take that like count up because your 300 your 300 likes is just hurting your credibility And I'm gonna optimize your google profile and get you on page one That's it That's it Like like and that's without even jay having to know about facebook ads right now Because we ain't there lory. We ain't there yet. Let me do all this stuff first Then we'll go on to that part and that's when you'll need cartra because again It's only if you really plan on running consistent ads where a landing page software is necessary And i'm telling you through this lead capture process I want you to to get your hands on a free buyer guide or a free seller guide because that's going to be the bait That's how we're gonna we're gonna we're gonna use that to give that away We want to brand yourself in your local area and give out something of value You know what I mean and and again that can apply to a car dealer that could apply to any businessman Everyone has an offer give me a 70 pass to attend your yoga studio and i'm there You know what I mean every business has an offer your dentist give me a freaking Give me give me an offer on a free teeth cleaning and i'm there I'll click i'll click learn more i'll give up my name and email you're three miles away from me I'll call and register now and book my appointment like take me through that simple two step process Which is a landing page And and get in front of my face, you know, I mean, but even before before all that Did you have the knowledge j that that most don't like I don't know about google If if you can get me on page one And and you're telling me, you know, you can you can add these other benefits like dude I'll give you 500 like you know what I mean and Before you know it that could be that could be a a good income for you man A really good income Just these two Clients alone was just the Here's what you do now j here's what you do now and and i'm telling you this from experience and from game I got a game on on this but also the experience Since 2016 I've literally literally lived in the dm like I lived in the dm. I lived in the dm Facebook specifically I lived in the dm. I've gotten every client. I've closed hundreds of real estate clients I could show you my stripe account. In fact, I have youtube videos showing my stripe account So you could for sure pull that one up where I closed a few hundred for the year or whatever But It was all on that it was all on that dude It was all on that it was all on that and um and what was I going to say about that? I was gonna freaking say something that was on it. Oh, I just lost my train of thought I've tried but this like the the response right hello. Here's what I was going to tell you Here's what I was going to tell you here's what I was going to tell you Since 2016 I've gotten hundreds of people in the dm that way right had I known had I known a different strategy I would have implemented that on week one So on week one in 2016 2017 it was really 2017 Week one I would have gotten that that those those first two clients right out of gotten those first two clients I would have gotten the results For those two clients. I would have recorded it. I would have documented it I would have taken that video and run an ad targeting agents saying hey, man Here's what I was able to do for these clients allow me to do it for you click the learn more It'll take you straight to my calendar I'd love to offer you a free strategy call where I can walk you through via screen share and show you exactly what I was able to do for these other two agents That first you get the first two you get the first two client clients results You record what the hell you did that becomes your facebook video ad You take them to a simple landing page where they can book an appointment That's it that is it that is it had I known that in 2017 I would have I would have I would have probably been way further what I what I what I did not do is I did not do that I just kept DMing I kept DMing so I kept relying on my freaking thumbs to get me that next appointment And guess what I got pretty damn good at it, but guess what but but guess what it's also Hell of time consuming If I ain't messaging I tell my wife all the time, man I'm like dude, babe, I got to work if I'm not messaging appointments aren't being booked Just saying that they are like maybe working. I'm like don't and it's like I'ma keep it real with you jay I'ma keep it real It was a struggle for my wife and I in the beginning man when when her and I first got together I've known her for 20 plus years, but we got together back in 2016 2016 2016 when I'm freaking trying to build this shit, right? I'm starting to Learn about facebook ads and I'm like damn. I could start bringing this shit to the marketplace, right? I'm 2016 2017 I'm getting the hang of what the hell I'm doing But but to the average person when you look at someone and they're on their cell phone all damn day You're thinking they're just bullshit, right? You're thinking they're just on ig looking at different chicks or whatever Right people just assume and she just thinks i'm just on my phone bullshit and i'm like, baby You're right I'm working. No, this is what work looks like like this is this is modern work nowadays like people are on their cell phones getting money Bottom line when i'm on my cell phone i'm like filling out Like job postings on upwork every day And i'll get like i get like a couple hits and then there's money coming in We get money on our cell phone and so that's what I lived by and that's what I did And that's what I continue to do to tell you the truth because it's so easy for me And as long as I delegate a few hours a day and make sure and I treat it like work Like i'm actually clocking in and if I don't clock in i'll get ridden up and if I get ridden up I'll get fired. I I take it that seriously So I make sure that i'm i'm in the dm and I make sure that those appointments are are booked But my point is dude is that had I known That what I just told you Document what the hell you did for these other people and run it as a facebook ad and target that that group And get them to schedule appointments with you When when when billy gene do you follow billy gene? Yeah, I actually bought his course last night Yeah, I got I got a I got a few of his courses, but that shot up to billy gene I live I live about 10 minutes away from him. I don't know him. I don't know him at all We're from the same same area Out here might mean no, no, but but in his in his course In his course, that's what he teaches That's what he teaches in his facebook ads course on his agency course or whatever Is is is get the result for the client and then that becomes your ad that becomes your bait And you you you capture more clients with that You know, so that's my biggest advice for you man Is is get some results for a client and and and run ads on that to get people to schedule appointments And and and that's what I am literally about to do right now because to tell you the truth. I think I just got my first freaking Gel time my first freaking Lockup or whatever the hell they call it. I think I'm in facebook gel for the very first time like I am locked out of my account What you do like I'm locked like look look dude look if I go to my this is a different This is actually a client's account that I'm logged into right here, but let me log out This is debora. This is her account. This is a client that I'm working on running different ads, but let me log out This morning, dude. I got freaking banned For the very first time and I'm trying to be patient. I got ads that are running It's like shit dude like clients are hitting me up like I got shit going on. I need to be in this and here's the thing dude when you're relying on direct messaging Okay, what if finally dude i'm telling you Facebook forever didn't didn't didn't ban me. They didn't mark my messages as spam I do it all on my cell phone. So I think the tracking on the cell phone is a little different Although I am copying and pasting and I am messaging a lot per day They finally I think they finally it looks so when I try to log in You can't use facebook right now Have you called them dude? I can't even find their freaking number dude. I can't even I have like a facebook rep which I'm about to I'm about I'm about to email But I know those reps change positions within facebook a lot So it might not even be the same rep and my email may not even get you know answered But I looked everywhere on how I can you know Submit a support ticket and I freaking couldn't find it dude But it's like this is the type of shit that happens from direct messaging years later like literally we're in 2020 I've been direct messaging since 2016 So now it's time to run those those media ads on youtube That's why j like i'ma keep it real now i'm to the point where it's like if I want to keep getting these types of clients then yeah Step it up and because I haven't had to run facebook ads. I haven't had to run an ad to find that client I hit them in the dm Message a couple messages and boom we have an appointment scheduled for tomorrow And at the same time it's not like I can really handle 10 appointments a day So so the few that I'm able to get per day I'm able to manage that three four appointments a day five days a week I'm able to manage that and not go insane And and at the same time I'm able to close on that where it makes me a good income And I'm able to fulfill on that because it's not like it's a ton Right, but at the same time that upfront money made at least 1500 for the week And that's just upfront with just just running one ad. That's the like ad We haven't even got to step three yet mr. Business owner No, you don't need car tree yet because we're not on step three just yet But the moment we get to step three that's when it's no longer one time 500 That's when we're going into more like a thousand a month So be be ready for that you're going to get an email in two weeks click click the link schedule an appointment I cannot wait to speak to you in the meantime. I'm going to get busy on this and message me if you need anything I'll email you a confirmation of receipt for the transaction. Have a great day You know what I mean and and and it's like that and and and it's through it's your email automation man, that's why you do need cartra or you need some type of email auto responder Because because as you onboard these clients, whatever you're providing man google whatever But as you're building this on your own on the site And as you as you start to onboard these clients these clients need to be in an email auto responder receiving emails from you periodically And so every list is different. This is one specific list. These are my clients So so so that's why in the email auto responder I'm onboarding them right now. I just took their credit card 500 600 a thousand whatever 3000 Whatever I just took their credit card. I just onboarded them Now their lead is in my crm my cartra my email auto responder The way I have mine set up Is a handful of emails that that are strategically placed to go out to them over the next 30 days And so that's why on that first initial phone call. I'm saying do this all at one time This is a one-time like ad. This is not an ad. We're going to run every month at all All I want to do is just give it some Give it some get get get this page active. I want people to come here and see 1700 likes You know, I mean, I want to add these links and get everything optimized, right? Um, I want to do that first before we even get to that next step But when we do get there john i'm going to tell you man You need a budget, you know, that's when we're going 1500 a month 2000 a month That's when I really want to start crushing it and and and capturing local leads this like it and I always tell him I say this like ad is going to target everyone. So it's not a lead ad This is just to take us from the 400 likes to the 4 000 quick So i'm going to run. I don't tell them worldwide. I don't tell them anything like that I just say hey, I'm going to run it to everyone on facebook because that's literally what it is Yeah, that's all mine. I I tell them it that way. I'm gonna run it to everyone on facebook I'm gonna I'm gonna target people who are interested in real estate Or interested in home ownership and I can always exclude realtors if needed I'll tell it to him like that and I never need to exclude realtors. It doesn't even matter You know, I mean it doesn't even matter. Yeah, but then I also make sure I turn off the notifications So they're you know, their phones not blowing up So and and and and then and then yeah, man, and then just through the email automation They're getting that email in a couple weeks. Hey stacey just wanted to follow up We had a great freaking run on step one and step two Step three is next it's time to start running local ads to start capturing leads Let me know when you're available. Click the link below It'll take me straight to my calendar where you can schedule your best time I cannot wait to speak to you and then through my email on a responder I have emails already set up where the next email would go out for example And it'll be it'll be a video of me walking them through What step three looks like? Hey, john just wanted to follow up Our pages are now optimized our likes are now at you know, a few thousands So now we're looking good. Here's what I meant by step three Here's what I want to start doing for you You see this facebook and so it's me in video, which is like a 10 minute video Walking them through showing them what other agents are doing showing them what they're not doing right? I'm using Results, I'm showing them different campaigns that I got going on. I'm saying hey man. Here's where we need to have you And and so click the link below it'll take you straight to my calendar where you can book your call I can't wait to talk to you john. This is the next step And so I'll take them through a handful of emails like that man, and that's all email automation That that are that are that's breaking down step three Breaking down. Okay, john. Here's how we're going to take over your local area facebook ads blah blah blah And then a couple days later another email goes out. Hey, john. Just wanted to follow up Here's what I meant by step four And i'm literally taking them bro through screen share like this showing them a landing page Showing them a culture account showing them. Hey showing them ads on facebook in the news feed Say hey john when people click learn more here's where people are taking them This is how you capture and lead. This is why this landing page software is so freaking important Click the link below it'll allow you to set up a 14 day trial Once you do that let me know because I have a ton of funnels that i'm going to import to your account And and that's all email automation bro and in the next email a couple a couple days later another email goes out Hey, john. Just wanted to follow up here step five As these as these facebook ads go out and we and people start to click learn more and they go to our Landing page and they opt in and we now have a name and email That name and email is now going to get nurtured through this email automation. Here's what culture and here's what I meant by culture Here's how this entire software makes so much sense. Click the link below set up a 14 day trial I'll chat with you soon Those are all emails bro that that need to be going out to your clients And and and and whether you're offering like me in my case. I'm trying to get everyone and their mother on culture So so that's one of my call to actions Another call to action would be hey man click the link and schedule a call. I need to get you back on the phone We need to talk about local advertising. We need to talk about the next step Right Right, so That's kind of that's kind of my whole two cents man. I hope that wasn't too much Oh, no, you're good. That was amazing. I got a I got another question for you So when I'm pretty much like on board in a client for like step one and two Do you typically run it in their ad account or do you run it in your ad account? Very good question mine And I tell them because it's already all set up. I already got all the optimization I already got the images facebook provides all the and I use facebook's images by the way So I'll go in as I go to the third step the ad the campaign Love are the ad you know the the the actual Whether the image or the video as you're going to step three of finalizing the ad That's where you write the text you're called an action button or whatever and and then the the the the post In there I go stock images So I'll put ad image and I'll go stock stock and then I'll type in a keyword and I'll use facebook's image So in my case, I'll put luxury homes And so in luxury homes A ton of images pull up beautiful mansion looking type of houses, right? That's what I'm running ads on But but I'm telling them that I have all this stuff already set in my account So and because this is a one-time ad I have everything ready to go on my end. So all I'm going to do john is I'm going to request access to your business page I don't need access to your ad account. I just need access to your business page so I can run the ad From your page, but from my end. Okay. Cool. So what I'm going to do is I'm going to email you What I need to be able to add myself. I'm going to just log in real quick Add myself to the page run this ad and we're good And once we're done with the ad john again, you're going to get an email in a couple weeks I want to start strategizing and really start capturing leads This is a like ad it's a one-time ad so just make sure you check for my emails in the next couple days But if we don't go on a step three and I even I tell them all this on the first call, man So I'm setting their expectations. I'm telling them what to expect And then I'll also tell them I say, hey, man If we don't even reach step three because not everyone does and I do the whole fear of loss I take it away from them as well. I say, john, I'm going to keep it real not everyone gets to step three, man Two reasons number one not everyone has the budget and number two 99 of people fear the camera What I want to do john is I want to have a video marketing campaign I want to brand you as if you were running for mayor And and and and your pretty picture is only going to do so much We need to get video going and so not everyone is even video ready So that's why a lot of people don't make it to step three, but I that's where I want to go with you That's where I want to go with you and that's when I'll need to access your ad account And that's when I'll be running everything from your side But right now it's a one-time like ad I have everything already set so I just run it from my end And that's why that's why I tell them so and they're like, okay cool No big deal and then and then through my email automation because I end up opting in them to a page through cartridge I just have a random page set up and then they opt in like here's what I do. I send them this I'm giving you everything j. I'm giving you everything bro When I onboard them I'll email them this link now this is A a cartridge page that I have being pixeled so my facebook pixel is tracking that ip right so I email it to the client They open it up on their end My pixel is tracking that Then they come over here. They watch a video. This is a simple introduction Hey, this is david just wanted to because when I'm on a presentation. I don't use webcam I noticed you did I saw that that video you did you crushed it bro talking to that that that agent But you're on video. That's super cool. For some reason, I'm not and I never was. From day one, I would just go voice. It's weird. It's very, very weird. I'm super comfortable doing video on YouTube or even right now as I'm strategizing with you, when I'm talking to an actual client or a potential client, I let my voice do it all. Very, very weird. I don't know it. But this is just a video. So once I onboard them, I already took the credit card, payment processed, everything. Now I'm onboarding them. So I'll come into my regular Gmail and I'll email them from there. And I'll email them this link. They click on it. They open it up. It's a video of me walking them through. It's an onboarding video. Hey, thank you so much. Thank you for investing in your business. From this point on, here's what I want you to expect. And through the video, I'm telling them about the emails coming up. I'm telling them about training videos coming up on step three, four and five. I'm telling them all this in this 10 minute video and then also, so here's what happens. They watch the video. I have them customize in their links now. I used to do it. Now I'm just teaching them how to do it. And then I'm telling them click button below, then check your email for info needed. So once they click here and they opt in, my email auto responder shoots out the onboarding email. That onboarding email is the login. It used to be the login for all their social media platforms because I would need to log in to all of them so I can optimize them. But now I'm just asking for their login to their Facebook because again, now for four years, bro, I would do that manual work on customizing their IG, their Pinterest, their Twitter, their LinkedIn, their domain. I'd go to go daddy and get the damn domain after a few, you're doing three to four of those a week. I'm freaking time consuming. It's like, dude, I can have a 10 year old do that shit for me. You know what I mean? But it was just me doing it. And I'm like, dude, no, this is so easy, but it's time consuming. I said, let me just teach because at the same time, business owners, they don't even know how to do that, bro. So again, as simple as that is to us, it's not to most business owners. No matter if it's a real estate agent or not, it's like the average restaurant owner has no idea about any of that, right? So again, I just knew that that was value because once I show the results, and that's what I would do. I use screen share so I can show them another agent, say, hey, man, here's what I did for them. Look at their page. Does that not look better? Look at their light count. You're at 179. They're at freaking 1900. Does that not look a little better? Like different perception, right? So I'm showing them the results. And then I'm onboarding them, man. But my point is, when this one goes out, that's when they get that first email. And that's just kind of walking them through what to expect. But that was like a long answer to your short question. But it's only when we go on a step three, and now they're bringing me on with a monthly retainer. Now we're at 1,000 a month, 1,500 a month. And now they're an actual monthly client. That's when I'll start running ads from their ad account, which all you got to do is get access to their ad account. And you can run everything from your end, but from their ad account and their credit card gets charged on their ad account. You know what I mean? Yeah. So did that kind of answer it? Yeah, that answered it. Yeah. I had, I think I got like one more question if that's cool. Dude, bro, shoot. Yes, yeah. All right. So I'm kind of new to Facebook ads. And to be honest, I actually worked at a Facebook ad agency before I got on at the remote job. But I was like the only, I was hired in as just the Google guy. So I didn't really get the dabbling in Facebook ads like I wanted to. But when you're running like the video ad, you do the intro. And then they say the next week they want to run an educational video and like what's the process of buying us out of the home? Each video, do you set up the custom audience for the previous video? And you pretty much just funneling everybody down? Man, great question. Yes, that's all that's that's what you do for sure. Every video that starts to go out, that's why I tell people I'm like, dude, you're putting out and this is if they're already putting out video, right? You go to their business page, you click on videos, you see 15 videos. That right there, right when I see a ton of videos, I'm like, hell yeah, they got it. They got what it takes. And I don't care how ghetto the video is, it don't matter how low budget, it don't matter. It don't matter if you had a flip phone and you got a dumb phone, but you still did it. You still did a video. I tell them I say, man, it don't even matter. The fact that you were actually able to do one. I'm going to give it all to you. Like you deserve all the credit because most people are even afraid of that to get that far. You know what I mean? But all I tell them is I say, man, the difference is that you post that video, you could post it on LinkedIn, Twitter, Instagram, Facebook, whatever. 95% of your followers live across the country and are not moving to your local area. And this is what I'm telling the client. I say this is what all you guys are doing. All of you guys, all you real estate agents, all of you restaurant owners, whatever. All you local business owners, your spraying content on social media, thinking that those are thousands of people who live in your local area when they're not. So I tell them, I say, John, the 200 views that you got, yeah, you got 600 likes on your business page, but guess what? Facebook's only showing it to 1% of those people and 99% of those people live across the country because you're clicking invite and you're just inviting a bunch of random people that don't even know you, they don't even live in a local area. So you post these videos and you get 200 views of a bunch of randoms. I say, John, the reason why you have to start running is that video ads is so you could take the 200 views to 2200 of people who viewed it in your local area. And those are people that become familiar with your brand. And so the power of being able to now just simply allocate a few dollars to run it as an ad, now these 2200 people are solid, they live in that local area. But the powerful thing is the fact that Facebook is gonna allow you to start putting those people in a bucket and Facebook calls it a custom audience. So yeah, so everyone who watches this first video, that's why the intro video is so powerful because if you can get thousands of people to watch that intro video, then again, we create a custom audience around that group and show and then retarget them with video ad number two. And then do it again. You normally do like the 10% or? And do it again and do it again. It's up to you. I mean, 10%, 20%, 50%, sometimes it depends on how long the video is. If it's a five minute video, someone that sat there and watched 20% of it is a good amount of people, right? If it's a five minute video or even a seven minute video, someone watched 15% of it, like that's still a good amount of people. So it just depends on the length of the video. But I would shoot for sure, for sure. Probably, I would probably go 50%, 50% and up, 50% and up because those are people that really sat there. If it was a three minute video and someone watched a minute and 50 seconds, you know what I mean? That's a long time. But even again, even if you went lower, even someone that did 30%, that's still for someone to sit there and watch one minute, like that's still a lot of time. You know what I mean? So you could test that, but that's the strategy. That is the gold is the fact that you can retarget. So now John, because we spent 25 bucks and got a couple of thousand people to view it, who all live in your local area, now we can just create these audiences of them and just keep showing them more ads. And so I couldn't do that with your video prior because it was just stagnant on your page, posted randomly with no real data behind it because no money was put behind it. It was stuck in the low circle. It was stuck. It was stuck with 200 views and one person clicked like, right? Because probably only one person really saw it because no one cares, like your 600 likes, they all live across the country. So that's why any local business owner, man, like they're just a few Facebook ads away from cracking it on social media. And in this case, it's a Facebook ad, it's an Instagram ad, and then eventually a YouTube ad. But those three platforms, and just starting with Facebook alone, man, Facebook alone can feed you. Like Facebook alone can feed a local business owner. It can. You know what I mean? And that's why I clown these agents all the time. I'm like, dude, you're afraid to spend 500 bucks when you're making five grand on the deal. Yeah. Like really? 500 bucks can turn into an instant celebrity. Right? Like, dude, and I asked, so I'm like, how outs are you gonna take over your local area? What outs can you do in marketing offline at anywhere near this budget? What can you possibly do, John? Like what could you, what do you do? Doorknock? Doorknock. What do you do? Cast off flyers? Like what do you do? Put your face on a billboard. You're gonna put your face on a bus bench so every corner that I turn, John, your face can be on the damn bus bench. How much is that gonna cost you, John? 15 grand. That's more than 500. Bro, that's 15 grand. Wow. Because you sign long-term contracts. When it comes to a bus bench or a billboard, it ain't one time, bro. Like they ain't running it for one week. You're signing a long-term contract. You're signing like a 90 day or like a six month or like a 12 month. I spoke to a real estate agent one time. Swear to God. Shout out to, what was her name? She was in Florida. She was in Florida. I think it was, I think it was, I think it was, damn, what the hell was her name? But it blew my mind. I never forgot it. She spent 15 grand. She spent 15 grand on a few billboards. And I'm like, okay, that's a lot of money. Like that's a lot of money for your face just to be on a billboard. When you could have just, when it ain't, it's like, dude, it ain't capturing leads for you unless it was and no one was calling her. I used to work as a banker, bro. I was in the mortgage industry and my best friend who owns the company, he would put his face on all the bus benches in San Diego. Not one phone call. And he ran it for like three years because he just has money to spend and he don't give a shit. He'll spend anything on marketing. He just didn't have impressions. Yeah, yeah, yeah, that's all he cared about. But it didn't pull in anything. It didn't pull anything on the top of the funnel. I think he might've got one phone call, like in three years. So it's like, dude, that's what I'm saying. You compare any of that to any business. And it's like, dude, this is a mini commercial. Like this is seriously a mini commercial. Everyone is on their Facebook newsfeed. Like you have the opportunity to pull out your cell phone and spill your message and possibly get it in front of thousands of people who are actually in your local market. Like, come on, dude, seriously. But you rather take that video and post it on LinkedIn where your 700 connections don't even give a shit. Right. They're not even in your area. They don't even know you. Like they live across the country. Like really? You know what I mean? So that allows me to pitch any businessman on just Facebook ads alone and then taking that content and parking it on YouTube. Like that's another passion of mine that just kind of surfaced over the last few months as I started seeing this little YouTube money. Yeah. AdSense money, you know? Because I've seen some of your other calls in people reference of Sonny Lenduzzi. And like I actually got a course as well, but I just, I feel like now is the time that I can utilize that knowledge from her. Yeah, man. And like you said that team in the video, like just the strategy call video that I posted, it got like an hour's worth of watch time. Dude, Jay, I'm telling you, man, whatever you're doing, bro, that's one way to make it easy. That's one way to keep it easy is simply documenting what you're already doing. And in this particular case, it has to do with online entrepreneurship. It has to do with online marketing. It has to do with Google ads specifically. If you literally started documenting what you're doing, you could turn a whole channel. You can create a whole channel around that alone. And that's why what you got started right now with your social media strategy calls and documenting that, that's what I'm talking about. Three a week, bro, start putting up, start putting up three videos per week. And yes, it's time consuming, the thumbnail, the description, the keyword research, but you know all that shit. That's what I need help with. I need help with that keyword. You know? We can set up a strategy call. Yeah, we'll set up a call for that because if you know all that stuff, how can you not blow up a YouTube channel? Yeah. Did you, like, this is a quick ninja tip. If you want to get like, what was it, 4,000 hours of watch time, like real quick, let's just say like two days or maybe like a week, you could like go to Upwork and find somebody overseas. Let's say the Philippines, like someone at, like their current is way cheaper than ours. And you send them, let's say $200 and you run, let's say you run this requirements for generation lease as a, just a random, just a regular ad. As an ad? Yeah. So at the cost of their currency versus ours, you would definitely get 4,000 hours of watch time. Just run the ad in their currency rate. Wow, bro, that is a major, major hack. That is a major hack. Dude, I've never heard that ever, Jay. That right there was with the cost of admission. That right there, dude. That right there. The other thing is you have to put in the work to get the thousands to drive. Right, right, right? The content has to be there, right? All that has to be there. But that's a, it's like, damn, but if you look at that from any type of angle, running any type of Facebook ad, why wouldn't you just delegate it to somebody out there? Yeah. You know, bring on some monthly clients, have a little profit margin and have some dude in the Philippines run the damn ad. I wonder what that, I wonder what that like ad would cost over there. But then at the same time, I got to break them off. You know, I got to break them off. But the cost of, I felt like when I hired somebody from the Philippines, like a VA or something, this is sad, but I don't say it's sad, but it's like their, the comfortable rate that they're at is like $2 an hour. And they're like, that'll feed their family. Wow, man. Wow. So you can get a full blown VA to do the, let's just say you hire a VA for $2 an hour, they'll be happy to do all the keyword research, all the thumbnail making for you at that price. Wow, that is major, man. Just on YouTube, just on YouTube alone, just on YouTube alone. Bro, that would free up, that would free up some time, that would free up some time for sure. See little things like that, man. That's what these calls are all about, Jay. That's what these calls are all about. That's powerful, dude. That's powerful. Man, man. So then what are your plans then? What do you, what do you, what's the next step for Jay? What are you trying to do then? What's your next step? What's the next client? What's that next package look like? Like what are you trying to do? I've been trying to build out like a little agency or just build out a ton of clients as far as freelancing just to boost up my income. I mean, I'm making a lot more than what people usually make just about being at home and doing Google ads. But I want to be able to plan trips for my family and do this and do that with just side income. Jay, you know what? I would also start thinking and start shit to tell you the truth. I'd start that right now, if I were you. Because you have the knowledge on Google ads and that whole freaking monster, why, and your whole approach is you're thinking approaching real estate agents, for example, right? Putting together a simple video course, teaching them how to do that themselves. And selling that course for $97. And running ads to that offer and getting people to purchase that through Facebook ads and through your own Google ads, putting yourself at the top and driving it to a simple 20 minute webinar, a 20 minute presentation, showing screen share, showing the results of what this was able to do for another agent. And sticking, literally sticking on Google. If you just took all that knowledge and said, okay, shit, I'm gonna now educate this type of a person, this type of a business owner, that alone is a product line. That alone is a product line. In the meantime, you're mastering Facebook ads and you're mastering on how to even get more clients. But right now, I think that income would be more consistent. And I think that income could be even more than trying to spin your wheels, trying to work and trying to get clients. Because getting clients is a never ending thing. And that's why I told you, if you just take your results, document that, create a video, run the ad and schedule appointments off of that video ad, that's how you need to do it, no matter what, because everything else gonna take up your time. So if you wanna be traveling with your family and enjoying that good life, you don't wanna physically have to do anything. So physically having to get appointments, physically having to do done for you services for clients because I'm a freelancer, that's all done for you physical effort. Even though I can delegate it, yeah, we can for sure delegate it to someone in the PI, for example. But at the same time, it still requires a lot of your time. That's why I'm so stuck on digital courses, man. Being able to package my knowledge and package it all up in video form and sell it. You have so much knowledge with your Google ads if you tailored that around a real estate agent and said, hey man, here's a few results from other clients that I was able to get at the top. Here is everything that needs to happen. And this training course, I walk you through how to make it all happen for yourself. And currently I sell it at $297, but I'm offering you a one-time $97 to get access to all seven videos which are gonna walk you through each step individually. Click here to buy now. Putting that into an offer and all that's through Cartra. That entire operation is ran through Cartra. That right there is what I'm fired up about, man. That's where I'm taking my agency. I don't wanna keep doing this. I don't want monthly clients, bro. Like that, once you get to five, you're pulling your hair out. Like that's, unless you like that. If you like that hustle, I mean, I had an office before with 50 people in it. Like if you like that hustle, okay, cool. You wanna build something like that, okay, cool. Just be ready for the circus. That's all. As long as you can handle the circus because now having to manage all that, that's not easy, right? If our ultimate dream is to travel with our family, right? If that's the ultimate dream, I can't be working full-time and then working a full-time business because it takes all my physical time. I gotta learn how to leverage this stuff out. And that's what digital forces allow you to do this. Just give the knowledge away and- Give the knowledge, bro. Give the knowledge, that's why on my YouTube channel, I started keeping it even realer than real. I'm like, dude, I'm gonna give out more shit. That's why you started seeing these strategy calls with the whole damn pitch. I wasn't, bro, I've been pitching that since 2016. I started this YouTube channel in 2017. I could have done, put those up. But I didn't because I'm like, damn, hell no. I ain't gonna give out all of my shit. I ain't gonna tell everyone all everything I'm doing for the damn client. You know what I mean? But then I started- Nobody has the time to do it. But exactly because I was like, damn, if I can eventually get monetized on this, I was looking at the income side of it all, keep it real. I'm like, dude, if I can eventually attract a lot of people and eventually become monetized and YouTube can start paying me for this type of content, that's what got me even more fired up, you know? And so, yeah, man, it's just, digital courses is where you want, what you want to be thinking, man. You have this knowledge, package it all up, put in a few videos and sell it to that audience. And even at a low ticket, even at a low ticket, someone like you part-time trying to start a second income, trying to get a second hustle going because you wanna spend more time with your family like we all do. That's why I have to scale a course because with a course, I can get good at ads. You can get good at Google. Like you at the top of page one on Google, bro, and people are typing in how to advertise, how a real estate agent advertises, social media marketing for real estate agents. And they're seeing your link at the top, they're clicking on it. It takes them to one landing page where there's a presentation, they're registering for a quick 25 minute webinar of Jay talking about how he got real estate agents at the top of Google and all this shit. And then the buy button, buy now $97, bro, you start selling four, five, six of those a day on autopilot without you waking up. That's what it's about. Yeah. It ain't about me getting you as a client and letting me do this for you, 500 bucks. That's too much time. It's like shit, man. Like that's a lot of time for just a few hundred bucks. I need to sell these things automatically whether I'm sleeping or butt naked on some private island. Right. I wanna be butt naked with my wife on some private island. I don't wanna be talking to freaking no damn client. Like, no, you know what I mean? This is 2020. This is internet. This is social media marketing. The people that are crushing it are crushing it whether they're awake or not. And those are not by done for you services. Now, we all start here. We all start here done for you freelancer. Let me get some clients. Let me do some deals, right? We start there. But you're now talking to someone that's already three, three and a half years into the damn thing. And I'm like, dude, we need to package it up. Let me just sell you my knowledge. Let me sell you my knowledge. Let me sell you what I know. And it's gonna be so damn good. You're not gonna regret investing. You know what I mean? And so that's what this whole course business is. Man, people are investing, you know, $97 to buy knowledge. People are investing $497 to buy knowledge, $997. I just dropped five grand, bro, on some knowledge. Like, it's like, yeah, bro, like no joke. Like more than I've ever spent on any course or anything like that. This was an actual course, right? Like. Which course was it? It was Dan Henry's. It sold out courses. Oh. Yeah, yeah, yeah. So I jumped into that one before he raised his price because that's someone I've been following for the past year, you know, because I wanted to start learning how to scale this course. And when you find someone that's successful, you freaking follow them. You know, and you invest in their shit if they're really, you know, legit and really, really, you know, bringing that value. And I truly believe he is and he was and he continues. So those are the people you invest in, you know what I mean? And you have to do that. You want to do that. And I'm like, dude, I can learn this shit the hard way or I can just follow someone who has already done it and just copy what they've done. And if they want to sell me that knowledge, okay, shit, I'll invest it. Funnel hack. I'll funnel hack it. You know what I mean? But then, but just funnel hacking alone can only get you so far, right? You have to see their back end. You have to see their back end. You have to see what the hell they're coaching and teaching and all that, man. And so that was my big investment this year so far on my education, on taking my business to the next level, man, because it ain't easy, it ain't gonna be cheap. And so that's why it's good you have a full-time job. I always salute people who have a full-time income, at least some type of steady paycheck, no matter if it's a lot or little, don't even matter. If it's some grocery money and that's your gas money or whatever, you know what I mean, feed your little baby or whatever, then that's important. That's important. I speak to so many people where they just want to quit their job and go full-time trying to build stuff. And I'm like, no, you don't want to do that. You need money to fund your damn business. Anyways, you need- Put some money aside. Right? You need to, man. So that's what I would be thinking with you too, man. Is that Google knowledge? Why don't you teach it? Why don't you let me be the guinea pig? Why don't you put together a handful of videos since I'm interested? Put together a handful of videos walking me through some shit and see if I can learn from that. I'll be your beta. It's what I'm learning in my sold-out courses course. The beta? The beta course. The beta course part. We're just here to see if the market even can benefit from it. And that's where that last video that I put out regarding the survey, how to survey your audience. That's where I got it from. And you asked the survey, yeah. It's the survey. And so let me be your guinea pig. I'll be your beta student. Put together a handful of videos walking me through how to get me on page one or walking me through how to set up a Google ad. That right there, bro, I'm telling you. And you tailor it towards a niche. People will buy that for $97 and you'll be selling five, six, seven of them per day while you're sleeping. Wow. That's where we wanna be. I wanna be at five, six hundred a day without me waking up. Wow. And again, it's through a course. And that's why you got these other options. Shopify, Amazon. I could drop ship this. I could drop ship that. I can have a random e-commerce website because you're good at Google ads. Let's park it at the top of page one. You could sell a physical product online. But it's like, shit, a lot of that takes too much of my time and money. And there's a lot of moving components when it comes to e-commerce and physical products. Yeah, I've done e-commerce before and it was... Of course. It's not easy. It was for the agency client, but yeah. Yeah, there's a lot to that back end of trying to sell something online like that. But at the same time, and that's why I'm like, knowledge, man. Digital knowledge, digital courses. Like, people want to know what the hell you know. And that's why the time is now. The time is now where this shit is possible. It's like, shit, five years ago, 10 years ago, I'd have to go read a book. Now you're telling me I could just invest in a video course from someone who actually already did it? Like, shit, what's that worth? Like, it will cost me more not to get it. Not to at least hack their brain. That's what I'm doing. I'm paying that much to hack someone's brain and let them teach me something that I didn't already know myself. And then I take that and I go deliver it to my market. You know what I mean? And so with your knowledge, bro, I'm telling you, put together a handful of videos. Let me see if I can learn from them. Short videos, bro. Few minute long videos, nothing, just basics. How do I set my shit up? Take someone from beginning to end, but do it in a very elementary type of way. Step one, here's what we're gonna do. Step two, here's what we're gonna do. Turn them into modules, right? Like I'm telling you, man, I'm putting together, I'm finalizing this module course over here, but this is what it would look like, for example. Like, this is one that I'm finalizing right now, but this is just, actually, let me see if this is the actual, actually, no, that's not the one. Let me... Yeah, I'm gonna put those videos together for you. It's over here. Dude, I'm telling you, like this, but I'm gonna show you the format and then that's all I kind of got for you. But here's this right here, login link. Okay, so if I log in like this, man, simple, simple backend and all this is on Cartra. So I have basic modules. Module one, here's a few videos. Module two, here's how, and it's all me on screen share, teaching them how to do everything. And you can apply this to anything. That's why, again, on my channel, I first started talking in like 2018, 2019 about digital courses because I'm like, I'm truly convinced that all of us know something. You know something, Jay, like you know Google shit. You know something. And if you were to put that in video form and put it into some type of course like this, where I can actually purchase it, like shit, people will buy that. And if I can, and I'm telling you, man, once you really put some good shit, like this is all me on screen share. I'm not on video, I'm just, it's just voice and screen share. Hey, you guys, welcome to the bonus module. In this first video, I want to kind of just go up, go over the setup and kind of just refresh our memory here. Because I know by now we should have ran the like ad. You know what I mean? So it's like, dude, if you put together something like this on Google and pitched it in a way where you're building a YouTube channel, that's most important as well, because that's where a lot of your credibility and social proof and people are gonna start following you and people are gonna start knowing that you're the real deal. And you don't even gotta be the smartest person at all, at all at all, wherever you're at with your knowledge, you're gonna start finding people that start following you that are just a couple of steps behind you. And it don't matter where you're at on that knowledge scale. On a scale of one to 10 with knowledge, you don't even have to be a 10. Even if you were just a five, you're gonna start building a following on any platform. You'll start building a following of people who are one, two, and threes. And they're following you because they feel they can relate to you and you're teaching them some shit that they're interested in, but they're just not quite there yet, right? And you're only a five and you're only a five. So a lot of people think that they gotta be a guru and be the smartest person to teach anyone anything. No, you don't. Like you got professors at Harvard and then you got professors at the local community college. They're both teaching. They're both different in sophistication, I get it. They're both different IQ, I get it. But who's to say or what, how would you even say the professor at the community college is not bringing value? Yes they are, like for sure. They're teaching a class of people that are a few steps behind them, for sure, right? So it's like, dude, whatever knowledge you have, bro, I'm convinced that you gotta package it up. You gotta package it up. And that's what I'm saying, once you even add more stuff, because I added so much stuff, I got so much knowledge in this course. Once you start adding other little more pieces to it, right, that justifies 497. That justifies 997. Yeah, you're adding bonuses. It's like, damn dude, if I put together a course and I was charging 997, I tell my wife, I'm like, we're almost there. Because I'm like, can you imagine selling four, five, six of those per day while we're butt naked on some private island? You know what I mean? Like, that's what it's about, the 997. It's like, I wanna start crushing that, man, and start, because again, I truly believe that the value is there. And again, it doesn't matter what the hell you're teaching. You can be teaching me how to bake cookies, bro. And I don't know how to bake cookies. So shit, price it right. Give me some good ingredients, give me some good strategy, and I'll freaking buy that for $47 right now. I'm actually seeing somebody do that. Of course, in any industry, bro, in every industry, health, wealth, just finances in general, online entrepreneurship, business, all these major categories, beauty, health, wealth, and relationship. There's knowledge being sold in those major industries. And so with you, I'm telling you, I keep referring back to Google, because what you do full time, I'm like, shit, bro, put together a few videos, man. Put together a few videos, teach me how to do it through video. That way, we don't have to set up these strategy calls because this is time consuming as well, right? Put together some videos, teach me that way, and see if I can learn it from it. And if I can learn from that, Jake, I'm telling you, bro, it'll be worth it to do it for me. If I can learn from that, that beta course would crush it, would crush it, would crush it. Teach me some basics on Google ads, what's the most important, what I gotta do myself, without having to hire someone to do it for me. What can I do myself that would really benefit my business? Put that in four, five, six, seven videos, three, four, five minute long videos, 10 minute video if needed, you know what I mean? But some videos are even longer. I got some videos on here that are longer too, like an hour long type of videos. So, depending on whatever you're teaching or whatever, make it happen. But I truly believe that could be a success. That could be something powerful for you, man. I truly believe that. Definitely, man. I appreciate that. Cool. I'm really putting in the work. Yeah, man. Yeah, man. So get at me anytime, man. Get at me anytime. Let's stay in touch and keep me posted on all your success, man. Okay. Cool. Anything else, Jay? No, not really. Shoot me. Comment on any of the videos. Shoot me an email, whatever, man. If you need anything, just get at your boy. I got you. All right, Jay. Hey, David. Yes, sir. Off the record, you can edit this out the video. But you talk about Dan Henry's courses and all those. How have you ever heard of a course server? A course server. Yeah. No. So in my last agency, they had a course server and it was pretty much like all courses you could think of, but you can just have to download them and then you can watch them, you know. So like when you mentioned Dan Henry's sold our course, I've actually watched it, but I never watched the entire thing. So you got it from like a hacker or you got it from like, yeah. Yeah, man. That's what's super popular as well, is that piracy and that whole hacking of someone's courses. Like I'll have some people that literally have that in their Instagram username and then they'll request me and they'll start following me. I'm like, dude, how stupid do you gotta be? Like, because they look at me as a brand or whatever or trying to build a course or maybe, I don't know, they found me on YouTube or whatever, but yeah, dude, I do know of that. And that's, dude, there's smart people all over the planet, bro. Like sometimes you probably can't protect yourself from everything, you know. So that's one thing that you'd probably have to have to probably worry about. If you were that crazy popular, you know what I mean? If you were that crazy popular. Because people just buy your course and then record the whole thing and sell it. Yeah, but for someone to go that far too, man, you gotta be shady as hell and you gotta be willing to really freaking, willing to break the law. Like shit, because that's all copyright and freaking infringement. That's all like freaking bad shit. So if you're that type of person, man, God bless you, bro, like God bless you. Like that can only last for so long, for sure. But at the same time, that's not something that I truly believe. I'm not even at that level. Even a Dan Henry, yeah, he's probably at that level but at that level, even when you got haters on your back, you're still clocking eight figures. So it's like, shit, what does it even really matter at that point? Yeah. You know what I mean? So if these little hackers or these little haters wanna try to freaking still shit, let me get mine and then I guess I'll feed you my crimes, bro. If you're really that shady and you can't even think about, why don't you create a course? Why are you hackers out there? Why don't you create a course on how you do it and sell that and be legit? You know what I mean? Like, shit, teach me how to hack. Why don't you teach me how to hack? You know what I mean? I'll buy it off you. Create a course, man. Freakin' become legit, man. Shit, stop freaking piggybacking off of everybody else's freaking sweat equity. But at the same time, bro, you gotta worry about shit in everything, Jay. Like in everything, dude. All forms of business. There's always some type of shit to worry about. You know what I mean? So even, you know what scares me even more than that is disputes, is disputes. The fact that a client can go to their credit card company months later, months later and file a dispute and that merchant account has every right to take that money out of your account. Yeah. Like that's what's wack as well. Like that scares me more than anything else. I had a friend that happened to a while back before I relocated back home. He was working with some guy overseas and he was like shipping puppies. And he was doing it. He was pretty much running traffic to his puppy website through Bing or whatever. And for some reason, he wasn't shipping or delivering the puppies to these customers. And all this was getting ran through his account. And so once the project was all said and done, these people that didn't receive it, they just hit the didn't I receive button and $5,000 jumped out of his account. Man, see, bro. And I even talked to Stripe. I'm like, dude, like, cause that, that like happened. Like literally, I'll keep it real. I'll keep it real. That has happened three times to me in four years. Processing hundreds of clients, bro. Hundreds since 2016. And that's happened three times. And so, yeah, man, I just think it's whack. I think it's whack. But at the same time, you gotta be on your shit too, right? You gotta be delivering. You gotta be delivering. But the fact is that people are shady. And if they, I'm talking about people that can do that months later and there's nothing you can do. It's like, what the hell? That's weird. So I could sell all this shit online and people can just dispute through their credit card and I'm asked out. So most, the most cost course owners or people that make those digital courses, they just say a guarantee, a hundred percent money back guarantee just to get the tire kickers out the way. And even when I actually invested into Dan's, right when I purchased it, I had a, he emailed me a contract right away that I had to obviously sign stating that there's no refunds. So he made that and I learned from that. I'm like, dude, that's a hack. Like that is what I'm gonna for sure implement into my shit so I can have this legal binding contract that you signed, that you actually doc you signed stating that you're fine with that. You know what I mean? No refunds. So that type of stuff, man, to protect yourself on that end. Yeah, and then hackers, yeah, man, that's a whole other thing too. But again, do a digital course. The hacker is gonna get to a handful of people. You might be that one person that purchased it off of some hacker for 50 bucks. Okay, cool. But there's not a large market for that. Like, not everyone's willing to just buy shady shit. I ain't buying no shady shit. Right. So if you hit me up and said, David, and I swear to God, I got an email like this just like about a couple of months ago, true story, man, true, true story. Where someone on YouTube just emailed me and said, David, I have access to these courses. I can for sure just give you access. I didn't even reply to that. I didn't even reply. So it's like, dude, for you to be like promoting that or being the hacker, it's like, damn, dude, you gotta be, you gotta be whack. Like you gotta be super freaking depressed and shit. You know, to even want to do that type of shady shit. You know what I mean? Trying to sell everybody stuff off for. It's like not even worth it, dude. Yeah, dude. And it's like, I'm telling you, even the real legitimate one, it's like I'm a real legitimate one. I don't want to buy a shady shit. If I really am gonna invest in someone, I'm investing in them because I really like what the hell they're teaching. And I feel like I can learn some shit. Right. And I'll invest in them, right? Like not on the black market type of shit. You know what I mean? So I don't even think there's a big market for that, dude. So God bless them all, man. Right. God bless them all. But get at me anytime, Jay. Get at me anytime, man. Let's stay in touch for sure, bro. Definitely, man. I love to make the videos and shoot them your way. Bro, I'm telling you, you're gonna turn that into a million to our business. So you might think that you're just giving me some information right now, and you're giving me all your secrets. You might feel that way. I'm telling you, you're not. Oh, no, I'm not. Let me be that guinea pig. And if I can learn how to do step one, two, and three, you're gonna scale that into a business. Right. And I truly believe that that's where... If you got that kind of game and you're that knowledgeable in what you're doing, what shit? I would assume you know it. It's what you do for a job, right? So it's like, how can you not teach that? And I know that that's value. I know that that's value. I know that there's a price tag to that because people like me don't even know how to do that. Yeah, because I wish I could do it for the car dealerships, but I can't because of the contract I signed on my job. Yeah, see? So do it with another business. Teach restaurant owners, teach gym owners, teach real estate agents. Tailor it towards a niche, but don't go after everyone. Tailor it towards one niche, right? Get those first clients some results and use that as your blueprint. Use that as your social proof. Use that as your advertising. Lead and advertise with results. Don't try to advertise by pitching how you can get them results. Show them the damn results now. You know what I mean? And that's gonna entice them to wanna click learn more to schedule a call with you. And at the same time, what I'm also talking about is that's what's gonna entice them to click learn more to go to your landing page to register for your 20 minute webinar pitching your $97 course. You know what I mean? Like that right there, but I'm telling you seven videos, $97, you sell 10 of them per day through Facebook ads alone. Through Facebook ads and YouTube ads. Facebook ad, YouTube ad, you're selling and driving all traffic to a landing page with a registry for a webinar and you're selling that course at $97. And you're doing 10 of them a day. Definitely gonna try that out. Telling you, bro. I'm telling you. There's nothing really to say no to me. I'm telling you that. And that's what I use Cartra for me. ProfitwithCartra.online. That link is in the description. That's why I use Cartra for all of that shit. So if it's not Cartra, I'd have to go and get individual services for all of that to host a course for my calendar hosting for, that's a second service. My third service is an email auto responder. My fourth service is a landing page software. So it's like, dude, those are already four or five softwares if it's not this one. You know what I mean? Yeah. So yeah, man, keep it simple, bro. And just get at me. Definitely. Definitely. Thanks for your time, man. Thank you. Talk to you soon, bro. Bye, man. See you, David.