 When you're learning how to build your business and grow your business, you're going to be presented with these expensive business and marketing training programs that are a $1,000, $2,000, some of them even five, ten, twenty-five thousand dollar programs. And I no longer recommend such programs for a lot of reasons, but in this video I want to talk about the learning aspect of these programs. A lot of people buy into these programs excited about the learning, but what they don't really own, there's my sweet dog buddy there. We're here in the dog park. What they don't realize is that learning best happens bit by bit and the seller of those programs don't really like to tell you that. They like to sell you a lot of knowledge upfront with very little personal guidance and support from those programs. And this is, okay, so I have a three-step, very simple three steps for really learning in your business and marketing. Step one is to learn a little bit of knowledge. Step two is to attempt to apply that knowledge to your own business and marketing. And step three, which you almost certainly need to get to is you'll find when you're trying to apply knowledge that your business is unique. Okay, you have a certain niche that you've chosen. You have certain background that's unique to you. You have a certain, maybe certain personal challenges. This is why you need to move to step three, which is getting personalized guidance and support and applying that little bit of knowledge you've learned. Now, if it were true that people could just buy these expensive big training programs out of hundreds of students, usually, or thousands of students, then every business that bought such programs or the majority would have succeeded. But what they don't tell you is that usually only one to ten percent of such big program students succeed. And they show you the fancy case studies of those one to ten percent of the people who succeeded. And they don't tell you about the 90 to 99 percent of the people who did not succeed in these case studies and testimonials. Okay, they don't show them to you. It's because, again, learning best happens in bits and pieces and getting personalized guidance rather than trying to learn a lot up front and then trying to apply it yourself and sometimes getting embarrassed about asking personal questions in these big group calls or trying to figure out how to describe your personal situations in these online forums. So I recommend two alternatives to spending these thousand, two thousand dollars in these big programs. The first alternative is getting one-to-one business or marketing coaching. I myself love to use one-to-one business and marketing coaching and I do it all the time. And this is why I also switched my business model three years ago from selling those big programs, which I used to do, to just selling one-to-one. And then recently I added on the second type that I now recommend, which is small group programs where the leader of the group, the coach, the expert can really get to know the members there. And these small group programs would really be ideally under 50 people. My group is maximum of 30 people and I make an effort to get to know each person and to track each person's progress so that we can, again, learn a little bit, implement it, get that personal guidance, even in that kind of small group. I do a weekly call for my small group of 30 people. I answer all the questions that are asked on the calls or posted and people really get to know each other in that kind of private, very private group and then see each other's success and progress and learn from one another as well. So again, I really recommend that you don't fall into the illusion that somehow you can abide these big programs and learn a lot and then succeed in your business. Learning and growth in business happens best in bits and pieces. So try to spend that money with a one-to-one coach or get into a small group program. Sometimes there's also these mastermind programs that are just 6 to 10 people and that can be really effective as well. So if you want any recommendations, please contact me right now. My one-to-one coaching is full. My group program is also full. I'm considering maybe starting a second group, but I certainly know people who have group programs that I would recommend. So feel free to contact me and I can make those recommendations. So until the next video, I'm George Cao. Always open to your comments and your questions and I wish you well.