 Hi, I'm Deepak Khurana. I'm founder and CEO of WeServe. We were just having a very interesting discussion around commerce media. And we had a very interesting mix of people on the panel, a couple of people who represented the market place themselves, one person from the agency side, one person from the brand side. And then we had one more person on the platform, which is a non-seller on a market place, but leveraging the platform from a media perspective. So I think commerce media is something which is a fairly new platform. Think of it this way that probably a decade ago, people started talking about social media platforms. In a similar breadth, I would say that commerce media is going to be a conversation for this decade. And clearly that's a new avenue for brands to kind of go ahead and leverage a point of sale platform where people go and transact and figure out how they are able to really get a share of product searches or they are able to drive sales utilizing these platforms.