 What made you want to start the company? Are you a cookie dough fanatic and we're just looking for a healthier option? I guess just like a bunch of things. I've always been really passionate about butter-free foods and in 2018 like I got pretty involved in the fitness industry. I competed in bodybuilding competition So I would take my favorite sweet recipes and like manipulate them and make them healthier So I would do this with everything including cookie dough and I saw a hole in the market here in Canada Like we don't have my product. So that's why I created it. It's also a super nostalgic treat for me, too I've always wanted to enter a bodybuilding competition Just kidding. I've never have but I would if I could eat whatever I want because all my friends who have done it They're always complaining. They're always like it's just chicken and broccoli and it's steamed and they're dying for flavor because you have to stick to the super strict regimen in order to see the results which makes total sense, but I like that I like that your approach was let me make something that's not so healthy healthy as You were doing it. When did you start to maybe realize like okay? I'm on to something my friends like it I like it. When was that? What were the signals that you said? Okay? Let's let's launch into maybe making this a real thing Yeah, so I never envisioned myself being an entrepreneur ever like I would just it was a hobby for me like making like these healthier versions of my favorite sweet treats and putting them on Instagram and I started to get a following and I had people like Recreate them and post them and take me and people would message me and ask me if I would ever sell them and I was like No, this is just a hobby for me Like I don't really see a business out of it And then I went backpacking across Southeast Asia for four months and I started meeting entrepreneurs from all over the world and That moment I was like hey like this is totally doable I never was exposed to this lifestyle growing up in a really small town So I was like okay like got home sat down with myself So yeah, I need for that my product in the market here in Canada and it's something I'm extremely passionate about and I launched it several months later Cuz I kind of sat on it because it's kind of scary when you launch your business and you hit publish on that You're on your shop with like sorry you're like oh god It's real like one of my parents gonna think one of my friends gonna think like I told my parents I remember like sitting in my dad's living room and I was like this is what I'm gonna launch Like I showed him the logo like the name and he's like what? He's like you're gonna launch a cookie dough company and I'm like yeah, and it's gonna work and like Didn't really understand it for the longest time until like these past few months when I told him what my sales were and he was like Oh people are after buying it and I was like, yeah, it's a business tab When you were there with these entrepreneurs, what was it that made you think? Oh, this is achievable Was it that they were just like you like there was nothing magical about these individuals on this hike Right cuz I think a lot of people like almost with NBA players or people that are seemingly successful the illusion of success We always concoct this notion that oh this person must be super intelligent or went to this super amazing school Or is already sitting on boat loads of money or has a trust fund or whatever Idea people put out there and then you meet some of them and like at least for me I'll be candid with you I met a bunch of entrepreneurs that have sold their companies for like 900 million dollars and I was like that guy's kind of dumb I'm like, how the heck did he do that? And it was this moment of like if this guy can do this and you know that sounds wrong But that's that was like literally how I felt and then it became entrepreneurship became super approachable all of a sudden Yeah, no 100% like I can totally understand that for me like imposter syndrome like it's it's always there for me Like it just gets quieter and I learned how to deal with it better But like yeah, I felt super under qualified and like meeting all these different people hearing their stories I'm like this person is I'm just as qualified as this person to run a business So why don't I and I think like the aha moment was like I don't know seeing people and seeing how excited they were and passionate they were about what they're doing And I was like hey, you don't have to hate your your work life Like you can mix your passion with business and like actually enjoy working which is something that I've never done before