 So you are obviously not doing this all by yourself. You have a team around you. So tell me about your team. Where did you find them? How are you growing your team to be future leaders? Tell me about everything about your team. Well, I started, my experience with my inspiration behind building an agency, and I'm gonna give credit, is Instinct Media was Mike and Laura, and Laura was the one that really head hunted me. I was still working an action coach. She had hunted me and Laura's phenomenal woman. So I respect her because she built this from, she built a hell of an agency in Colorado. And she says, why don't you come on board and kind of work, and I really want you to be a creative director. So I learned a lot. In a span of a whole year, I was working with people that there was no toxicity, there was no politics.