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'Do Not Track' Has no Teeth

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Published on Aug 25, 2011

Not only are internet sites figuring out what you like and what pages you visit, but they also want to know where you are at all times. In 2011 a bill was introduced by US Representative Jackie Speier to stop the behavior of ad trackers but it was never made into a law, so some web browsers took it upon themselves to give users an option, Do Not Track. The thing is, since this setting has no legal backing, and advertisers think that they need to keep tabs on how you surf the web, they just ignore it.

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