 If you have been interested in finding purposeful work or creating what I call your authentic business, you probably have come across various kinds of then diagrams online. It's been popularized recently with this concept of a key guy. I K I G AI you can look it up and and see the various colorful types of Venn diagrams which basically represent they try to communicate. This, this intersection between, let's say your strengths and your passions, and what the world wants to hire you for what you're good at that kind of thing those those intersections well, I have my own version of that kind of Venn diagram. And I was somehow I somehow stumbled upon an old diagram that I created back in 2014. I think I may have even started started sharing something even years before that but 2014 for sure I presented this diagram that I'm about to show you. So let's take a look and let me know if this is helpful. So this is, let me just give you a bit of context before I share my screen. I make it simple by having just two two circles to begin with your artist self on the one hand, and your entrepreneurial self on the other. My view about it is that each of us, because you're watching this video you have some interest in creating and growing your authentic business, a business that really fulfills your authentic expression. You have your kind of your soul's calling it feels to you that way, because you have that impulse. I think you have within you to archetypes to aspects of you. You have kind of an artist self and by artists I don't mean you literally paint or sing or create music by artist I mean that you have a creative self, you might say that wants to express something that's more fulfilling for you. You have an artist side of you, and then you also have an entrepreneurial side of you, which is the person that the part of you that wants to make money that wants to be able to sell something that people buy. So these two sides of you. When they're integrated and they play well together, I call that an authentic business. So let me go ahead and show you my screen now and tell me if this is helpful. Here we go. So let's begin with this green circle, basically representing your artist archetype that part of you and I call it your uniqueness. The experiences you've had in your life, the peak experiences, the, you know, all the books you've read the trainings you've gotten the conversations you've had. The skills you've developed the vision and dream you have for the world. And maybe sometimes you might even want to say this this is your energy signature. So sort of like your uniqueness, your presence and your values in the world. So that's, let's start with the circle. Yeah, that's one part of you. And then you have another circle. Let's go to the next one, which is so the green circle is your uniqueness. And then here the gold circle is your entrepreneurial side, the side of you that understands. Okay, if I want to make money. It depends on meeting other people's needs. Right, meeting other people's needs and I want to get clear on this because I've made this in 2014 I would say at this, you know, I would say now to clarify it. I would say meeting other people's wants meeting people where they're at, because you might think they need something, but they, if they don't agree with you that they need something, then they're not going to buy anything from you so they have to want something. You know, you have to understand what their wants are, and if you can understand it, then you are much more likely to have a business. All right, so then let's put these two circles together. Here we go. All right, so your niche, or your authentic business is the intersection between your understanding of other people's wants and I really should just go ahead and update this others wants, and your uniqueness, your art, your peak experience, the thing you love talking about the thing you love doing. So that intersection between the two, the thing you love, and what others love, and others want is your authentic business or in the past I call it your niche and now they call it your authentic business. Now, this seems pretty simple, but I want to take it one step further, because you might say well yeah George obviously I want to find the intersection because if it's just, if it's if I'm just in the, if I'm just in the green circle there's there's no connection with the gold circle, then it's just my hobby. That's true, right, because if you're just talking about things you love, and then nobody wants to buy anything from you well you've got a great hobby. Wonderful. Congratulations, but if you can find the intersection with what others want enough to buy something well then you've, you have an authentic business but so this is pretty simple but let's take it to the next level and find some nuance here and show you this. Check it out. What's the difference. I have just added a green dot. The green dot notice where it's located. It's closer to the center of your uniqueness, the green dot right there in the middle is closer to the center of your uniqueness. And yet it's at the edge of other people's wants. And this is where a lot of artists start right because the artist says, I don't really care what other well the the pure artist self says I don't really care what other people want. I know what I want. I know what looks beautiful to me. I know what is makes me come alive, and I'm going to focus on that. And if you're lucky you're still somewhere within the circle of other people's wants, right. So you have a little bit of business but a lot of artists as well as it's the common trope, you know the starving artists right that the artists are able to sell a little bit because they're able to sell a little bit because it's on the edge of what other people want closer to what they love. And so they're only able to sell a little bit so this is the artist path with the common way to think about the artist path right. Well, let's continue on there is the other side. Okay, so let's go to this graphic here where now you see a little gold dot. Notice where the gold dot is the gold dot is closer to the center of other people's wants. Again, I would change that if I could but I'm not going to change that right now. It's closer to the center of the market desires, you know what the market wants and generally limo I'll just give you a shortcut. What the, like in any era, right in any time in history. How do you know what the market wants? Well, you basically notice what they're spending money on. You look at your friends, you ask your friends, you ask your clients if you have any, you ask your friends, you ask your colleagues, you look at the spending of the people around you, what are they spending money on. And then you have gotten in touch with the market, what other people's wants are. Generally speaking, it's things that unfortunately give instant gratification the more it's something gives instant gratification the more likely people want to spend money on it. Or the more that it solves a painful problem a painful urgent problem, the more likely they want to spend money on it. And that brings them brings them great convenience or pleasure or something again, either it gives them an instant pleasurable experience, or it solves and solves a painful urgent problem. It's like generally one of those two and some mix of that is what people want to spend money on right notice look around you what are people spending money on and you just be become aware of that right. So the gold dot, as you'll notice is closer to the center of the market, and yet it's also it's still on the edge of your art, meaning you still don't mind doing it. Like if it was outs if the gold dot was completely outside your uniqueness slash art, then you would feel resentful or it would be a job it would be a job that you don't love you don't love at all you're just doing it, because you have to make money. Okay, but here they're still kind of on the edge it still has has some sense of, yeah I could enjoy this it could it still includes my energy signature. You know, and so this is usually where entrepreneurs start when you need to make money you need to get closer to the center, you need to get closer to what other people want. They're willing to spend money on it and that's you generally but the but but let's let's keep going here right. Okay, so let's continue understanding the nuance of this. So the artist path. As you can see the artist started closer to the center of their passion and art naturally what they love. Right. And they understand over time that they want a business they have to go closer and closer to the center of what other people want that might not be directly related to what they want. It's other people other people want stuff. Have you noticed, just because you want something doesn't mean other people are willing to pay for it. Right. So you just have to be aware become aware get outside of gets outside of your own head so really the artist path as you can see I've written a few notes on the screen here, the danger is self absorption. Right. The artist goes, I don't understand why people don't love my art. I love my art and my art is amazing, you know it's like, well it's because you spend so much time in your own head. Right. You spend so much time your own head in your own creation in your own world, and other people don't get it because other people haven't had the journey you've had because white because you have obviously you've lived your own life. You've had your own experiences and other people haven't lived the same life you have. They haven't seen the same things you have. So it's like it's like the job of a marketer. The job of marketing is to bring other people along your past help them understand your journey. And also that finally they go oh I love what you love to I see the beauty where you see beauty also right. So the artist path is the danger is hobby status, hobby status it always it's always stays a hobby. You can always stay on the green dot you know you never move towards the gold dot you always stay in the center of your passion. It's usually at the edge of the market so you only sell a few things here and there, whether it's paintings or music or poaching. Or healing, or retreats, or books, like you only always sell a little bit because you haven't been willing to expand your mind and your heart towards other people's wants. Yeah, it's actually in my if I may say so and I'm going to stop the screen share What I think the universe is calling forth to the artist what life is calling forth to the artist life is basically saying to the artist, you can either enjoy your hobby, and don't worry about making money. Just enjoy your hobby fully go into your uniqueness, fully go into your world create art, share it with the world but just know that most vast majority of people who see it aren't going to engage with it aren't going to feel anything from it. Maybe you get a few people and maybe you even get a few people want to buy something from you, but fully enjoy that path, you can either choose the hobby path, or if you want a business life and the market is whispering to you, expand your heart and your mind enough to encompass more people. Yeah, it's really coming out of self absorption and being willing to open your heart to the wants of other people and say, Okay, I'm not going to just be in my own little world now I'm going to expand and say well what do you want. Let me let me try creating what you want. I don't think it's as pretty. I don't think it's as meaningful, but maybe I can stretch my mind and expand my heart to income compassion to encompass what you want because maybe I will find the path of servers to be meaningful. It could be that it could be that so that I think is what life is calling to the artist. They want a business if they want to make money if they want a livelihood, they don't have to it could be a hobby, but if they want a livelihood they have to expand their heart and their mind toward the green dot or sorry toward the gold dot. So that's closer to what other people want. Right. Now on the other hand, what is life telling the entrepreneur. Right. The danger of the entrepreneur as you can see is that they, they usually got want to make money. They want to have sales. I want to influence people I want to persuade people I want to, you know, I enjoy seeing people buy from me so they, they basically, they tend to start at the gold dot, the center of other people's wants they get real sensitive. And they bend over backward, they contort themselves into a shape of what other people want them to be so that they'll get sales. Right. They learn how to persuade. They learn how to they learn psychology so that they can shape, you know, shape shift, right, into oh I'm going to say these things to get you to buy to get you. And that's what the entrepreneur does right and this is the center of other people's wants they understand that people's wants better than the artist does. But the danger is losing meaning and ethics by staying with the gold dot. The entrepreneur is in danger of selling their soul. Selling their selling selling out. It's like you're not. Yeah, you're you care so much about what other people want that you've forgotten about a path that's deeply meaningful because it's unique to your own life experiences. The universe is, I believe what is calling forth to the heart of the entrepreneur is to say, Why don't you move. And let's look at this diagram, why don't you move a little bit closer to your own heart to your own uniqueness. Maybe you'll have you know maybe you don't have to try so hard to make all this money. Let's try moving closer to your own, your own heart. And yeah, it might sometimes it might at first be, you know, out closer to the edge of the market mean the maybe you'll make less money at first. But let me show you what happens. Okay. Let me, I'll stop the screen share for now. This was actually my path. My I actually started on the entrepreneur's path because when I began, I'm like I didn't I don't have a job. Back in 2008, I quit my job because it wasn't meaningful to me. And I said I just want to do my own thing. But because I had to still support myself I said well I got to make money. I figured out how to be an entrepreneur. So I learned how to do that and I started the business and I sold things that other people want, and I made money doing it, but then I felt like I lost my soulfulness to it. And so those of you who have watched my videos probably know that I have this journey of spiritual breakdown and breakthrough. So that I said you know what I can't, I can't be doing the persuasion psychology stuff anymore I can't be doing the funnel stuff. The things that just like are so to me now these days I see it as manipulative of other people, because that's what tends to happen when you learn from the mainstream guys and gals is that you learn how to shape shift and taught your, your ethics so that you use certain words and certain techniques to get people to buy, get people to act. You're like seeing other people as like a something to manipulate like I manipulate their psychology. So I learned all that stuff and I'm like, No, I don't want to do that anymore so I really stopped my business in basically between 2012. That's when it started and 2014 I basically wound down my the way I was doing things. So I could restart from the artist path. So really in 2014 I restarted, and I said I'm just going to go with my heart, and I'm going to do what is truly authentic to me, and I have to learn at really you know, I wound down my business a lot so that in 2014. I kind of started my business over with, with much less income, because I was just wanting to try my heart of service what does that mean authentic fulfillment what does that mean. I did all the so I experiment a lot 2014 experimented 2015 experiment. It really wasn't until 2016 that I really started to figure out and build an audience from 2014 to 2016. Then 2016 my business started taking off again because I finally figured out this intersection of authentic business now. So let me just share with you. Like most of you watching this can't bear to start at the entrepreneur about it would be too painful to you it wouldn't, it would, the lack of meaning and the lack of soul, for most of you watching would be too painful, you couldn't do it. So you have to be patient and go, fine, I'm going to start at the, the, you know, I'm going to start at the green dot. Let me go ahead and share my screen again. I'm going to start at the green dot. Oops. Yeah, I'm going to start at the green dot, because I can't bear to start at the goal that is too painful is too meaningless or too manipulative feeling for me so I'm going to start the green dot. You can start at the green dot but just have to be patient that is not going to make as much money first. You have to be patiently building your audience. That's what I've been trying to teach you to do, because I know most of you will tend toward the artist path. It's okay. You give yourself two years, three years to not make so much money to make very little money, but to build an audience for two to three years. Start at the green dot you build an audience with your uniqueness with your unique voice exploring what that even means. And by doing so, you make your energy signature stronger, because you practice what it means to express authentically you make your and it takes two to three years right to make your energy signature to make your authentic confidence come out publicly to have visibility for that to be okay being visible authentically and then as you keep doing that you build an audience that's willing to go into your heart as well, and therefore you'll be able to make money. Right, you like take the audience. You basically expand the circle. You're starting here and you're you're expanding the circle so that the circle becomes more and more. I'm not going to. Yeah, the circle becomes more and more you're moving the market over closer and closer to your own heart as well, but it takes a couple years for some of you might take two to three years. And for some of you it might take. I don't know, five to 10 years. So if you're willing to be not make as much money, then it's, it's doable. But if you have to make money sooner, you have to honestly bear the pain of expanding your heart and mind to reach other people's wants. And it can be meaningful because you're going into compassion at that point. I hope that this is helpful and maybe enlightening to where you're at. I look forward to seeing your comments below. And thank you so much for joining me.