 Growing up, I was just obsessed with food. I was always in the kitchen, loved to cook. We had just come out of like the 2008, 2009 recession. It was really the birth of fast casual. Chipotle was really taking off sweet green shake shack. I saw a void in the market. Everyone was really doing the same thing. It was like sandwiches, pizza, salads, and burgers. And I wanted to do something that was fresh and innovative. I just kept coming back with my partner to like, how can we scale sushi? How can we do this? It's possible if someone's gonna do it. And if we do it the right way, it's gonna take off.