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Measure or Die: Analytics and F2P Mobile Game Design | Jeferson Valadares

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Published on Aug 16, 2011

The free-to-play (aka "freemium") business model on mobile is changing the gaming landscape - thanks to a new segment of mass market casual gamers, proliferation of connected devices and revolution in digital distribution. With its roots in retail distribution and selling "gold" content for an up-front fee, the incumbent gaming industry must rethink core game design principles to maintain growth, or risk being left behind. In this new world, revenue per active user has replaced units sold at retail, and the connection to end users is persistent. Monetization now depends on engagement, retention and driving micro-transaction purchases. Advanced measurement and continuous game design iteration are the new mantra. Jeferson, an award-winning game studio veteran and GM Games at Flurry, will share the new principles of measurement and game design that are powering the most significant paradigm shift in modern gaming.

For slides visit: http://casualconnect.org/lectures/des...

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