Why are brand name drugs more expensive than generics?





Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 17, 2009

Brand-name drugs are more expensive than their generic alternatives for a few reasons

What you should know:
•Generic drugs are manufactured after the patent has expired
•Brand name drugs companies devote money to expensive advertising and packaging

Related Videos:
•Generics videos, http://www.youtube.com/user/CVSPharma...

Related Health Articles:
• What are Generic Drugs?
As consumers, we tend to trust the familiar names. But when it comes to medications, brand names aren't necessarily the best choice. Hundreds of medications now have generic alternatives, drugs that contain the same active ingredients -- often at a fraction of the cost... Read More: http://bit.ly/9JgNUT
• Generic Drugs
No matter how it's marketed, how it's packaged, or what it's called, every drug is just a combination of ingredients. And, in many cases, you can buy the exact same medication without paying brand name prices. The use of generic drugs saves consumers an estimated $10 billion a year in drug costs... Read More: http://bit.ly/aQxhmC
• Generic Drug Savings
Generic drugs contain the same active ingredients at the same strength and purity as their brand-name counterparts, but they come at a fraction of the cost. According to the Congressional Budget Office, generic drugs save consumers an estimated $8 billion to $10 billion a year... Read More: http://bit.ly/ckxPJN

Related Products:
The following are products sold by CVS/pharmacy that may be of interest to you:
Medcenter Pill System $69.99 http://bit.ly/ciyp0Z

Hi, I'm Melissa Atieh and I'm a CVS pharmacist. Brand-name drugs are more expensive than their generic alternatives for a few reasons. First, companies spend millions of dollars researching and developing new drugs, which involve screening promising candidates in a lab, then testing the drug, and finally running a drug trial to check for safety and effectiveness. The cost of these trials and screenings is reflected in the cost of the actual drug. Once they've created the drug, brand-name companies protect their investment by filing for patents. The cost of the patent is also seen in the cost of the drug.
Generic drugs are manufactured after the patent on the brand name has expired. Generic drug manufacturers do not have to pay for (or try to recoup) all of the upfront research costs it took to actually develop the drug and get it on the market.
In addition to creating and patenting the drug, brand-name drug companies, unlike generic drug makers, devote a certain percentage of their budget to advertising and packaging, which can be very expensive.
So that's why generics are cheaper than brand-name drugs. If you have any questions, talk to your CVS pharmacist. We'll be happy to help.

Source: CVS Caremark Health Resources

  • Category

  • License

    • Standard YouTube License
Comments are disabled for this video.
to add this to Watch Later

Add to

Loading playlists...