Cannes Lions 2018 - Keep Safe For Your Loved Ones





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Published on Apr 11, 2018

To raise the public awareness of traffic safety, we introduced pedestrian traffic light that captures the moment of proposing between a couple. Playing the theme of Valentine’s Day, this new design is one of a series of pedestrian traffic light projects depicting various types of love. It features the red man kneeling down to propose to his partner with a beating heart as a red signal, and the pair strolling happily together when the light turns green.

Given this boundaryless expression of love, we are hoping to remind people of road safety by promoting the idea of “Keep Safe for Your Loved Ones”. The concept is cleverly embedded in the beating heart’s doubling as both the signal and the symbol of love. It invites people to stop and appreciate the loving nature of this moment while at the same time reminding them to pay attention to the traffic lights.




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