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Cannes Lions 2018 - Keep Safe For Your Loved Ones

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Published on Apr 11, 2018

To raise the public awareness of traffic safety, we introduced pedestrian traffic light that captures the moment of proposing between a couple. Playing the theme of Valentine’s Day, this new design is one of a series of pedestrian traffic light projects depicting various types of love. It features the red man kneeling down to propose to his partner with a beating heart as a red signal, and the pair strolling happily together when the light turns green.


Given this boundaryless expression of love, we are hoping to remind people of road safety by promoting the idea of “Keep Safe for Your Loved Ones”. The concept is cleverly embedded in the beating heart’s doubling as both the signal and the symbol of love. It invites people to stop and appreciate the loving nature of this moment while at the same time reminding them to pay attention to the traffic lights.

為了喚起公眾對交通安全意識的重視,我們結合情人節的氛圍推出以情人形象為主題的行人號誌版本,而這個設計專案只是一系列“多元形態的愛”的設計之中的其中一個主題。在此次設計中,單膝下跪的小紅人帶著跳動的大紅心向伴侶求婚的圖像構成了紅燈號誌,而一對情侶共同愉快地悠閒散步則構成了綠燈號誌。

我們運用“愛”這個可以跨越一切隔閡的情感,期望透過宣揚“為你所愛的人保持安全”的口號去提醒人們交通安全的重要性。這個理念被清晰地嵌入在設計意象中情侶之間的怦然心動,同時也凸顯了愛的象徵。吸睛的設計在引起人們駐足欣賞充滿愛意的浪漫瞬間之餘,也讓民眾更注意交通號誌。

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