 Welcome to the journey. This is episode two very crucial part We're gonna make buttercream and it's gonna hold the wafers together plus I imagine it tastes awesome Delicious and just as crucial we're gonna talk about their web presence and just hear some of the challenges that they may have with their web presence See how we can help out All right, welcome back Nealey here with Evie from all-purpose cakes Co we're gonna go to the next level with this cake in the last episode Emma talked about just the business itself How y'all got started and made some wafers and basically the focus of this episode is that next level The butter cream is the next level same thing with your website and your web presence Yeah, but before we get started. What's kind of the first steps with this buttercream? Okay? Well, the first thing is we're gonna need all the egg yolks That we Separated from the egg whites that went into the wafer. Okay, so that we'll need um, of course We're gonna need a double broiler. We're kind of waiting for that water to boil and we're gonna put in sugar and Cocoa powder we like using organic fair-tree cocoa powder a hundred percent and It's just non-gmo and better kind of ingredient awesome So with your with your business and everything else like a big step is making that website. Where are you at with that journey? I wish we were further on But what we did was we went on the GoDaddy website and it was really helpful We watched all the tutorials. We kind of have something put together But I'm sure with your help we can do so much better What do you envision for the website and just your site itself like when someone goes there? What do you want them to see? Well, first of all, we want them to hear about our story We want them to know why we're doing this. We want them to be able to Follow our journey. So we were looking at putting blog posts up there Advertising the people who've helped us along the way all those mentors and business partners that we're collaborating with and And showing off our cake perfect. Well, let's get started with this. Okay, so I just dump it all in and then go Never done this before. Okay. Well, the water is starting to boil. So you want to put in all our egg yolks, okay? Drop it in there. Use the spatula to clear off that plate. Look, I'm a natural. There you go. And then All right. Good job now, let's put in the Sugar sugar Like a salty. No, just everything And put in the cocoa powder All right Okay, so now what you want to do is to whisk it while it's Cooking basically so what we like about this Method is one it cooks the egg yolk. So we're sure that you know, we avoid salmonella that's always important and You temper the sugar so you won't get the granules in your buttercream So with the business itself like in a in a perfect world, where do you really see it in like a year from now? Well, the reason that I started this business is a bit more personal I have a daughter who has special needs on top of that she has cerebral palsy and epilepsy and Could not have sugar, gluten or dairy. What happened though is She couldn't even celebrate a birthday. We couldn't even celebrate with cake couldn't even celebrate with ice cream So and it was really near and dear to me when Val came up with this idea of coming up with a cake That was gluten-free sugar-free and dairy-free. I'm like, you know, aha moment right there. This is gonna be perfect So part of the part of the business strategy is to employ my daughter and People like her who have a hard time getting a job So if I was a visitor and I was trying to go to your website, what do you want me to do? I think what we want to do is for people to get to know us and get to know the story obviously But really to connect with us. That's that's part of how we want this business to go Is really to connect people and we feel that cakes and food really do that. I love that because I think cakes I think like celebrations and parties absolutely. Absolutely You just have to smile when there's a cake, right? Absolutely smile and eat it. Okay. Let's check our Because I've been stirring forever now. Okay. I think we're good Good job. So what we'll need to do now is mix it all with the butter We let's wait for it to cool a little bit and then we'll get to that All right, so these this the butter that we use in our cake and is vegan butter So that for those that don't want the dairy But for this particular cake, we're using organic butter Awesome. Yeah, you mentioned that you want to sell online Is it something that you want to distribute and sell globally or just like the local area? Um, We definitely want small batch Artisan cakes. That's kind of the business model. We were thinking of selling to coffee shops Especially those that because as Val was saying every time you go to a coffee shop I think we found that only 5% of them sell a gluten-free option And so we'd want to get out that way as well But still be able to sell direct to consumers through our website. Okay, so kind of an interesting partnership there I think not a lot of people think about it is you can have the best of both worlds You can sell to consumers, which is the everyday person and then partner with businesses that can really amplify your reach Absolutely. Yeah, our buttercream is halfway there. Halfway there. All right, pour it into the mixer bowl I'm real good at pouring. There you go There you go. Well, that's the important part about the buttercream and you can't stop moving We have to keep stirring it and mixing it to make sure that it doesn't cook All right, so we can put that into our mixer And start it So you want to put in the butter by this time the butter should be softened You have to have left it out for at least three hours so that it's room temperature Now what do I do? Tablespoon by Tablespoon, drop it in there. One thing I learned about baking is you really have to be patient I'm not exactly known for my patience, but I'm learning. I think that's the same thing with business too though, right? Like I think we we always get stuck on we want that instant gratification Yep, but I'm sure you know that starting a business is hard Oh, yeah, absolutely Absolutely as a visitor to your website or someone like interested in these types of cake What are some things that I might search for online like key phrases or? Well, for sure, we want to pop up with gluten-free, sugar-free, keto friendly We also want to be found as a woman in a business that's really important to us Well, how are we doing there? Hey, it looks great This is a great looking buttercream right here All right, it's your Brattels. Yeah, well, it's a great consistency Um, I have a pretty good teacher. So Oh, he did good everyone. Look at that So, okay, now we're gonna put it in a piping bag and start piping it into our cake. All right Thank you so much Evie for taking us through how to make buttercream You're welcome and talking about just your your business and your website Stay tuned for the next episode where we're gonna actually make this cake. We're gonna try it. I hope yes And absolutely taste it. Perfect. Stay tuned. Stay tuned