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How to improve conversion rates with testing | lynda.com tutorial

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Uploaded on Sep 20, 2010

This online marketing tutorial explores the advantages of running regular web site tests to improve your conversion rates. Watch more at http://www.lynda.com/Google-Website-O...

This specific tutorial is just a single movie from chapter three of the Google Website Optimizer Essential Training course presented by lynda.com author David Booth. The complete Google Website Optimizer Essential Training course has a total duration of 3 hours and 37 minutes and covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing

Google Website Optimizer Essential Training table of contents:

Introduction
1. Introduction to Conversion Testing
2. Post-Click Optimization
3. Selling Testing in the Organization
4. Classifying Website Optimizer
5. Testing Types
6. Identifying Test Pages
7. Estimating Sample Size
8. The Basics of Website Optimizer
9. Building Real Tests
10. Reading Reports
11. Validation and Follow-Up
12. Advanced Page Validation
13. Website Optimizer with Google Analytics
14. Advanced Techniques
15. Non-Pageview Goals and Conditional Testing
16. Testing Across Sub- and Top-Level Domains
17. The Website Optimizer Provisioning API
Conclusion

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