 Medical journals use Twitter to engage and disseminate their research articles, and implementing different Twitter strategies can improve journal impact and readership metrics. For key Twitter strategies are tweeting the title and link of the article, infographics, podcasts, and hosting monthly internet-based journal clubs. However, each strategy uses different metrics to measure success, making it difficult to determine which is most effective. Therefore, journals and researchers should incorporate a combination of Twitter strategies to maximize research impact and capture audiences with various learning methods. This article was authored by Natalie Erskine and Sharif Hendricks.