 Hey, what's up coach welcome back to the channel today. I'm gonna get right into it I'm gonna show you how to increase revenue per customer. I call this RPC for short and I'm gonna show you step-by-step how to do this I'm gonna show you three different ways to increase revenue per customer and A lot of coaches that I work with especially because I work with one-on-one They can grow their business Substantially without having to have a bunch of new customers new clients I'm gonna show you how to do that in this video step-by-step now the first thing that we got to do is we got to figure out How valuable your current customers are and I will tell you 99% of coaches never do what I'm about to show you here This is going to open your eyes to what you're currently doing and the possibilities of where you can't go with this business So the first thing we got to do is we got to look at the numbers So you got to log into your payment system, whatever you're using to pull up this data And I want you to do two different things so number one I'm going to look at the last 12 months specifically And I want you to take the total customers that you have Divide that by 12 months and that's going to be total what you made per month per customer All right, that's a really key stat to look at Ideally your business is generating north of $200 per month per customer That would be ideal if you're making less than that set up a call with me I will show you how to charge at least that much per month But that's the first number we want to look at is total customers divided by 12 months That is your total monthly average So you know what you're making per month what you did over the last year All right, the next thing in my opinion is more important This is take the total revenue So the amount of money total amount of money you made last year Last 12 months and divide that by how many customers do you have? This is going to give you the total annual average of what each customer is actually worth to your business A lot of coaches that I talked to their total annual average is Less than like five hundred dollars and in my opinion, that's really really low for this industry You need to be hovering ideally between I'd say a thousand and three thousand dollars Like if you're charging two hundred dollars per month, that's twenty four hundred dollars per year So ideally on the low end you're like a thousand per customer on the high end Like it could be 10k per customer It all comes down to your service what you offer, but this these two numbers are really really key That's the first thing I want you to do. All right, the next thing I want you to do All right, I'm going to show you how to increase Your revenue per customer through three really really simple ways. Okay, so the first thing I have said this on the channel a lot of coaches don't do what I'm about to show you this Instantly adds more revenue per customer Across the board within your business and what it is it's a one-time per month clinic And what we want to do is set these clinics up where your current customers They can drop into these clinics at either a members only discount or a members only subscription Where instead of paying x amount per clinic like all the non-members would be they're paying at a discount So that alone Will increase the revenue per customer because you're going to get a lot of current clients That want more training with you and they're buying the separate service from you So that's the first thing. All right So setting that up is not hard. It's actually really easy And you just have to be organized with how you sell it when you run those clinics and be really strategic with the timing Okay, but that's not only going to bring in more revenue per customer It's also going to bring in new customers that wouldn't train with you in your actual program Because there's going to be some people that want to work with you, but they can't commit to seeing you every week So you need to have an opportunity to get them into your Your program as a customer without having to join your full program. So them joining into This it's going to bring in new customers that you wouldn't have gotten in the first place So that is how we want to do this the first way. Okay This second way is we want to sell higher ticket Commitments. Okay. So instead of selling month-to-month or session to session We want you to start selling six to 12 month commitments That range between like 2k and 5k upfront or you could have them pay month-to-month But they're on a actual legit contract with you now when you do this The referrals that you end up getting from these really committed clients They're going to be prone to joining a program over a longer period of time because they are friends with people Who are already committed to a program. So you're not going to get flaky Sort of new clients new referrals You're going to be getting referrals that are the exact same way as your current clients So like I said, you want to have this setup to where you're charging a higher ticket sort of fee This can be in one-on-one training or in group training. All right Working with the coach right now charges $500 per month for group training. It is possible You can do it if your program is good enough. All right, you could obviously charge less than that But I'm showing you this because with the group model. This is way more scalable You can spend less time train more kids have a greater impact have more energy at your sessions But this is going to skyrocket your revenue per customer because if you're not used to selling these sort of packages, all right Your revenue per customer is going to completely change to the next level Is now there's way more money coming in upfront from your clients versus them paying per session Which is the normal model that most trainers are using right now in this industry Okay, and that's how you can get your revenue per customer way higher. All right Now the second thing that I want to break down here. I say loop back into clinics at members only discount So these higher ticket customers We can sell them other types of services like the clinic that I just mentioned So they can come into that At a discount. Okay, uh, they can come into other sorts of things like this, right? So the third here is Selling a problem solving component now Right now this is one of my favorite things to to put together with coaches Um, and you can sell this as its own service. So this could be like How to get a college scholarship? game reviews nutrition Accountability speech performance training mindset training. These are the sort of things That are really really scalable in this industry that most coaches that they offer this already But they don't package together and and actually make a real offer So this is something that allows you to add a new feature Into your business at a higher price point. So let me give you a good example. Okay, so These clients here that you're selling at a high ticket commitment. This could be a high ticket for Training so it's like they're coming once a week. There's accountability Um, they have some sort of access to like an online component where they have drills that they can go through And you could have like a monthly call with them and then separately You can have an option where if they want one more one-on-one Counseling with scholarship advice, you can have a program set up that is specific one-on-one for them And that's like a a three to five k investment that parents will make if you know actually how to lead them through the Through the recruiting journey and how how to help them get Scholarships people will pay a lot of money for that If you have it set up as an actual service. So this is why your revenue per customer It's not just dependent on what you're currently selling. It's it's about creating new offers new things and bundling that together Like really nicely for your clients and just offering it giving it to them All right, not every single customer is going to take you up on this But these are the things that can help you increase The revenue per customer the rpc that we're talking about all right So those are the three ways to do this if you have any questions for me want to get on call with me Go right below this video and see my phone number right there I love to chat with you and like I said, you can grow your business Instantly without having to get new clients All right, this is a really cool way to grow your business and some coaches that we work with like they can have Really like well put together six figure businesses with like 30 clients All right, it's it's gonna come down to the revenue per customer And this is why if we do the first thing first if you look at the actual numbers Like I showed you at the beginning All of this stuff is going to come down to what your offers are How committed your clients are and what else are we doing on the back end to market to your customers To get them to start spending more money in an ethical way Right, if you have more of a service you can offer people we need to start offering them All right, and that's the whole point of this video Hopefully this helps go right below this video if you want to chat with me You'll see my phone number send me a text. I'd love to speak with you