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Published on Mar 18, 2016
To launch AXE's range of men's hair products, we had to let guys know how much bad hair hurts their game. So we put 100 girls in a room to judge guys' hair. I was the interactive producer on this project while freelancing at BBH NY. The production company was B-Reel. We shot in Stockholm, Sweden. This website won gold at Cannes, The One Show, and the Webbys.