 Hey guys, this is Matt Beck from FreestyleOnEducation.com. I have a product here to review for you guys, Indie Hair from Skruples. I talked to the people from Skruples and the one thing they wanted you to know was Indie Hair. It's basically all about young, catching a younger generation. So we have kind of a funky, bright color to it. In the very front of the product, it looks almost like a graffiti look to the logo, which I think attracts people right away. So what I want to get into is does the product really work well? And so we're gonna start off with the shampoo condition. We've used all these products in this line, tested them out. The shampoo, I did like a lot because I felt like it didn't leave the hair feeling dry right away and some shampoos can do that. It definitely left it feeling conditioned. You can tell that there's a keratin protein to it. The other thing I like about the packaging of the shampoo and basically every product in this line is that it has just very simple instructions, but then it has a hashtag clean sweep so that they put hashtag on everything. I like that because it is kind of attaching to that younger generation. If you think about having this product in your salon, who are you trying to attract with it? So I think they've nailed that. We'll go down to the conditioner. The conditioner was very light. I would like that on fine to medium hair, maybe not so much on coarse hair, so you'd probably go with a different conditioner for that, but it does detangle the hair really well, but like I said, keep it to fine the medium hair personally for me. The hair spray has a great hold. It's a 10 on the hold scale. They range their holds from zero to 10. This they rate at a 10, so it's gonna be the strongest hold within the product line, but the scent of it is great and it's a little bit wet on the delivery, but I like that because it wasn't, sometimes it's a little too dry and you don't get the hold that you want and sometimes it's too wet, so I thought it kind of set well in there and it has enough hold for you. The dry shampoo with this product, I like it. The only key thing for this would be a lot of dry shampoos now don't have a white residue in the delivery. This one has a little bit of that, so you wanna hold it nice and far away from the hair just so you don't get that leftover residue, but it smells great, so if you're looking for second, third day hair and you're using this to soak up your oils, you wanna have something that smells really good and this product works really well for that. We have then a gel and a smoothing kind of cream product. I like both of these for different reasons, but then the other thing that indie hair is all about is mixing and matching the products together, kind of cocktailing them, so you have the gel, it's a 10 hold and you have the smoothing cream, which is a zero hold. So basically, if you're gonna use something you want a little extra hold to it, more than the smoothing cream, you're gonna add a little bit of gel to it. So the more gel you add, the stronger the hold. Both have great scents, the delivery is pretty cool, I like the pump. You don't need much of this product, it goes a long way, so both those products are good. We have hash tag, mix it soft and hash tag, mix it strong. So pretty simple and straightforward. The next product we have is their glue, it's a spray glue. This freaks me out a little bit at first because I thought hearing the word glue would be a little too strong for a lot of clients, but it's actually more like a spray wax with a little bit wetter feel. So when you go to spray it out, let's see if we can see what it looks like. It's a light mist. Does have a little bit wetter delivery than a spray wax, so if you like that, but it does create a lot of texture and has more hold than a wax. So I think that's why they probably went with a glue kind of wording on it. But it and glue I think attaches to a younger audience. Now we have our Putty Clay hash tag Wreck It. I like this product, I'm actually using it in my hair today, but there's a couple of key things that I like to do with it. The first thing was, if I wanted a wetter look in my hair, I'm gonna use it quicker. So I'm gonna put a lot more in my hand, run it through and then work it through my hair and then you get a wetter look. If you work it in your hands for a little bit longer, it gets a tackier feel and you're gonna get more of a matte finish. So it's kind of a two in one for guys, they can use it one way during the week and then on the weekend, use it a little bit funkier. So the last product in the Indie Hair line is our powder product, hashtag round two. They call it round two because they say it's great for second day hair. Personally for me, as a hairdresser, I like it on first day hair, even freshly washed hair because everybody loves second day hair. So this makes you feel like you have kind of second day texture to it. All you do is take off the lid, sprinkle a little bit of the product on the hair, a little bit goes a long way, ask Barrett Brian to soak her hair with it and it just exploded with texture. So you have fine hair to medium hair and you're looking to build up a lot of texture. This is a great product for that. One of my favorites in the whole entire nine products. So key things that they want you to know about a few key ingredients that I like sunflower extract in the product that's going to be a UV protectant for your hair color. Panthenol, which is going to help thicken your hair and keratin protein. Obviously we need protein to build up strength in the hair. Each of these products has a little bit of that in it. So you're going to get a lot of benefits. Other key things, sulfate free and color safe formula, gluten free, paraben free, cruelty free, UV absorbers, all of these things that this kind of hip cool line has put into it. Most of the time when you see gluten free, sulfate free lines, they're not as vibrant and funky and fun. And our younger generation is looking for that. So I think they've nailed that on the head. So I think, you know, let's give it up to Indie Hair for really reaching that audience and being able to connect with a different consumer in our salon. Hope you enjoyed this review. Please check out more reviews on freesaloneducation.com and follow us on Facebook, gratitude salon education and of course, subscribe to our YouTube channel. Hope you guys enjoyed this review. Thank you so much for watching and we'll see you in the next video.