 Live from Silicon Valley, it's theCUBE, covering Google Cloud Next 17. Welcome back to the special coverage of Google Next here in Palo Alto at Silicon Angles theCUBE Studios, covering two days of wall-to-wall coverage of Google Next 2017, happening in San Francisco. We have our reporters and analysts on the ground, getting all the information on the phone. We have special guest Mark Hawking, who's the vice president and global team director of Alphabet team at Intel, he's Intel vice president. Mark, thanks for calling in, appreciate your time. Thanks for joining us today. Yeah, happy to be here, thank you. So Mark, obviously Intel and Alphabet have had a relationship for many, many years, going back, Google has been a big compute partner and customer, obviously we know the scale of Google and certainly that's being featured here this week at Google Next, really the coming out for Diane Greene as she continues the momentum with Google Cloud. But you guys have a relationship there. So first, before we get into some of the announcements and the news, what is your responsibility at Intel and what does that mean to be the team director for Alphabet at the Intel corporation? Yeah, so I lead a team of sales and engineering professionals that manage all of the Intel engagements with Google and Alphabet. And we work on building solutions together in many different technology and market segments, both in the data center and across all different types of devices and applications. And it's pretty interesting place to be because when you bring two of the best technology companies in the world together, you can solve some pretty interesting problems for our customers. And certainly it's been powerful, Moore's Law is getting again in the history books continues to be a factor in the growth of accelerating the technology, Google large scale company. Talk about the strategic alliance that you have with Google that was announced back in November and what is it, where is it at, what's the progress and what does it mean, what is this alliance about and what's the impact and benefits of that alliance between Google and Intel? Yeah, I think we've long had a technology and a relationship with Google and been selling them various different products for many, many years. In November, back in November, we announced the strategic alliance to specifically targeted to accelerate the cloud adoption in the enterprise. We found that both of our companies have a shared vision of how cloud adoption is likely to evolve around, you know, with enterprises using both the combination of private and public clouds for different workloads and a desire to move workloads between those and that there wasn't gonna be, you know, kind of a one size fits all model, we call it a hybrid cloud and sometimes referred to as a multi-cloud as well. So we, for this alliance, we combined Google's cloud infrastructure capabilities and service with Intel's advanced hardware and software really to deliver solutions that help enterprise customers grow their businesses and, you know, move things to the cloud and move forward in the digital economy. The alliance spans different technology pillars like machine learning and security and the hybrid cloud that I was talking about as well as IoT as well. And it also encompasses joint sales and marketing activities where we both want to, you know, drive innovative, thought leadership, marketing and selling activities to bring more businesses into the future of the cloud. That's awesome and this is a great alliance and the beautiful thing about following Google which we've been following since really the founding of the company, watching their scale just over the years from their core sets of applications and products that they have today has been astounding. You guys have been a big partner with them over the years, but now it's almost seems almost easy for them. Just take the Google infrastructure. It's a huge large scale. It's global. Just move it to the cloud and say you're cloud ready. That hasn't been working for the enterprises because they have unique requirements. So Google is quickly, I won't say pivoting, but really tooling up to accelerate their enterprise ready features. This is important because you mentioned security is other things going on in the enterprise around network, network transformation. What are some of the impacts of the alliance that you guys have with Alphabet and Google around making the enterprise ready cloud where it can be agile, it can be elastic and have that scale, which is the beauty of the cloud. What is this enterprise impact? What's your thoughts on that? Yeah, there's several things that we're doing to really drive and bring benefits to our joint customers, if you will, which is ultimately enterprises around the world. I'll give you a couple examples. First of all, we're really focusing on delivering innovation. Things that technologies that enable leadership for a customer to lead. An example of that just about a week ago, Google announced that they have made available the Intel Skylake processors through their Google Cloud platform. They are the first company to offer this brand new Intel technology to the world. And the Intel Xeon processor, which is code named Skylake, supports AVX 512 instructions to more efficiently run computer-pensive workloads, like HPC and video processing and data analytics. So we think that this offering from them will give their end users an opportunity to really innovate through interacting with the Google Cloud platform. Does this help the software model scale? I mean, we're seeing a trend of moving up the stack and what you're kind of referring to is you're bringing the Intel goodness down at the level where you guys are really making the innovation available so the developers can shift their value to software, top of the stack or applications or other things that are important, whether it's security certification or other software. It seems to be, that seems to be the trend that the Silicon and the Moore's Law is now going to the cloud. Is that kind of the mental model? People should think about the relationship and how you guys are helping them. Well, I don't think so necessarily. I think what we look at is, and I think the way that enterprises look at this is, different workloads may move to the cloud and some workloads you might want to have on-premise in a private cloud. And when I mentioned earlier that Google and Intel have a shared vision around this, while there's definitely a trend for more and more workloads to move to the cloud, we want to enable enterprises to be able to run the workloads wherever it fits their business needs. And so one of the other kind of pillars in the way that we're thinking about solutions is providing openness for a customer so that they can have the choice and the agility to deploy workloads wherever they want to deploy them. And we're making some announcements this week with Google around Kubernetes, which is an open source system for automating deployment and scaling and management of containerized applications. Google built this software tool. They made it available in open source and we've optimized it to run on Intel processors. So an end user, an enterprise, can use Kubernetes to manage workloads that are on-premise or in the cloud or on multiple different public cloud environments. And we think that really gives them a lot of choice and agility, like I said. So you want the end users, the enterprises to determine how they want to operate their business and we want to provide tools to enable them to do that in any way that they so choose. Yeah, and that orchestration and that container trend is really shows the value of the cloud for agility, letting the software developers just take advantage of the really amazing horsepower with the compute and the storage in the network. It's been fantastic. Mark, I really appreciate you taking the time. I just want to ask you just kind of a personal question. What's the coolest thing that you're working on now with the relationship that's being talked about here in the Alliance that people should know about that you think is super cool, whether it's under the hood or it's an experience or an outcome relative to some things that you're working on with your customers, in particular, Alphabet? Well, I find a lot of these different technologies and collaborations that we have super cool but one that I haven't mentioned that I think is really high on the list is the TensorFlow, which is, TensorFlow is an open source software library or framework for machine learning. And as you're aware, artificial intelligence and machine learning is starting to permeate, everybody's thinking about their businesses and how to manage data. And this is another software application that Google developed that we have at Intel as part of this Alliance, optimized to run on Intel products. And so as customers start to use, more and more machine learning, TensorFlow is really the leading framework out there. It's now optimized to run on Intel platforms and we think that's going to drive a lot of excitement and innovation for customers. We're certainly excited about it. You know, that is really a great point and that's one of the things that we're so excited about as well is that it's also changing the data set capabilities as the machine learning of TensorFlow comes down and blends in with the awesomeness scale of what you guys are doing, allows for software algorithms to scale even further, which means that there's more innovation in the automation, whether it's DevOps, orchestration or software around the analytics. It really kind of creates a whole nother dynamic. It's not about the data anymore, it's about the data sets that are available. So it's really interesting what machine learning is doing in this marketplace, great point. That's awesome. Any other thoughts on Google and the show that's interesting that might be something to share? No, we're really excited about the innovations that Google's delivering via their cloud platform or excited to be a partner, strategic partner, and I'm looking forward to, you know, seeing all the great things that come out of the show this week. All right, Mark Hawking, thanks for joining us on the phone here from Intel, Vice President, Global Director, Team Alphabet at Intel Corporation. Obviously Alphabet is Google, it's the big holding company, doing everything from autonomous vehicles, AI, machine learning, self-driving cars, huge, huge global footprint, great cloud. Mark, thanks for taking the time. This is theCUBE, more coverage from Google Next after the short break.