 So in 2007, 12 years ago, it took an average of 3.68, we'll call it 3, called call attempts to reach a prospect. So when you called someone, it took an average of 3 attempts to get someone on the phone. And now, a decade later, it takes an average of 8 attempts to get a prospect on the phone. You wonder why most of you struggle at using the telephone. Most of you struggle at using the telephone because you go once and you give up. You go twice and you give up. You may go three times in some random, rare occasion, and then you guess what? You give up. I don't want you to give up on me anymore. If it takes an average of 8 attempts statistically to get someone on the phone and to reach a prospect, then let's go freaking 8. I've been preaching 6. Let's make it 8, right? Because I want to do everything in my power to make sure that I'm helping you succeed. And so, I mean, because I said it a while back, Harvard Business Review and InsideSales.com, they did a study, 100,000 internet leads over three years. What they noticed is it took, once you called, it does take an average of 8 attempts. So there you go. When you went six dials to a lead, six calls to a lead, you had a 90% chance of contact. Most of you are giving up way too early. You're not going deep enough. You're not going far enough. You're lazy. You're lethargic. You're not picking it up enough. One, two, three, four, five, six, seven, eight. That's all I'm asking. So that's the first step. Remember that because that's going to be a huge helper.