 Hi, I'm George cow and I'm here with one of my clients Nathan lively. So for today's short video I thought that I would ask ask him to share some tips Nathan is among other talents He is a podcast expert. He has his own podcast that has had over a hundred and forty thousand downloads, which is which is a lot a lot a lot and he's interviewed dozens of people on this podcast some of the some of the best experts from his industry and Anyway, he knows how to create a podcast knows how to help people create it knows how to help people market it So Nathan maybe share with us a couple of tips on what what you cut some common questions answer a couple of common questions, maybe Sure, so let's see one of the most common things that I see people do is ask for podcast reviews on their podcast and While that is valiant and important I found that that never actually works the only way that I've gotten people to give me reviews on iTunes for my podcast has to ask them personally and While that might sound time-consuming at the beginning It could be the difference between, you know one podcast review and 16 or 20 podcast reviews Which is a big credibility indicator where people go to your podcast and they say let me see if this is worth my time Oh wait, there's no reviews, right, so When someone emails you or someone messages you and says I heard your podcast I like it a lot. Thanks so much for your work and you say to them. Hey, would you mind leaving a review? this is a perfect time and it's worked for me a bunch of times and I only learned that because somebody else asked me for a review and I emailed them and said thanks for your hard work in the Podcast and they said could you leave me a review and I said bingo? That's how you get reviews. So personal one-on-one requests is Really the only way that I've gotten podcast reviews So that's what I would recommend to people and if I could add to that What how do you ask for the review? Because so for example like if you leave it really open-ended it could work But would it be better to say to make it easy? Here's a quick format if you want to use this kind of script, you know answer these two questions What what one thing did you like most about the podcast and what what kind of person do you think would benefit most? Something like that. What do you think? I just asked people I say could you write me a quick? I saw me try to make it sound easy a quick podcast review You could just copy and paste what you just told me in the previous email great So I try to make it really easy and a lot of times people do that because the email They sent me was Harry like the podcast I found that it's valuable it helps me build the skills that I need for my job and I say perfect Why don't you just copy and paste that into a review? Awesome. Yeah, one more quick tip What was the other thing I suggested that we were gonna talk about you were gonna mention the I'm forgetting now. Actually, there's so many. There's there's so many. Okay. Tell you seasons seasons. Okay, okay So I want people to start thinking more about their podcasts in terms of seasons just like a television show and This the main reason is that I don't want you to start a podcast and think I need to do this every week for the rest of My life and then it's this huge thing weighing down on you George is a good example of that he started his podcast doing it twice a week for six months And then he slowly was warned out and I quit for a while. Yeah, totally And then basically after six months of a break I restarted it and so you could say that I was a second season absolutely Yeah, so making an editorial calendar or at least some plan where you say hey my first six episodes Here's what they're gonna be about or at least here's the dates They're gonna come out so that you stop you have a stopping point where you take a break And you say this is the end of the first season. Let me see what results I got from this Let me see what I can improve next time Let me see what feedback I can get from my audience and then people say you have to be consistent. You have to be consistent You should but people totally fine with you saying hey, this is the end of the first season I'll be back in a month. Yeah, exactly or two months or whatever Hey, if you want to find out or you want me to let you know when I'll be back Or I'm gonna email everyone on my mailing list the day before and I'm gonna let them know I'm gonna give them a sneak preview of everything I mean it just opens up a lot more possibilities And I just see people getting kind of weighed down by the fact that they have to keep doing the same show every day Or every week right so their lives awesome awesome tip Okay, so Nathan if people want to learn more about you how to work with you. Where should they go? They should go to podcast marketing biz that's dot bi z because the dot-com was taken And so podcast marketing dot bi z Yeah podcast marketing that biz and if you go there and sign up for my mailing list I have a free list of all of the tools I use for my podcast production So people are always asking me What's the software you use for recording editing mixing distributing the show So I give away a PDF with a list of all the tools that I use when you sign up for my mailing list awesome Thanks, Nathan for sharing and until the next video everyone be well